- Following 2.1K
- Followers 23.6K
- Engagement 2.51%
- Avg likes 648
- Avg comments 21
About MEL [MS]
MEL [MS] (@melscooksnbakes) is a Kitchen/cooking creator on Instagram, also filed under Food & Cooking. The account has 23,554 followers and 2,959 published posts. Recent posts average 648 likes and 21 comments, an engagement rate of 2.51%.
With 23.6K followers, MEL [MS] is a micro creator by the common 10,000 to 100,000 definition. MEL [MS] follows 2,141 accounts, so the audience is roughly 11 times the size of the list followed. MEL [MS] uses an Instagram professional account. Flinque files MEL [MS] under Kitchen/cooking, with Food & Cooking as a secondary category.
The Instagram bio for MEL [MS] runs to 7 words across 2 lines. The latest activity Flinque has on record for MEL [MS] dates from May 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
2,959 Posts
Of the 10 most recent posts shown for MEL [MS], 5 are carousels and 5 are videos. No single format accounts for most of them. With 2,959 posts published, MEL [MS]'s archive runs well past the 2,000 mark. Against the audience, that is roughly 8 followers for each post published. MEL [MS] also keeps 3 story highlights on the profile. All 10 carry captions, averaging 44 words each. The captions are written mainly in English. Words that recur across them include bread, sourdough, flour, baking and starter. The captions tag #sourdough, #bread, #eat, #baking and #bakery.
After learning in a professional baking studio with proper equipment, coming back to a home setup was definitely a challenge. The automatic sheeter in class makes lamination so smooth and consistent, while using a manual sheeter at home is a whole different experience. It helps a lot, but it also takes more control, patience, and honestly… a bit of arm workout too 😂
And yes… rookie mistake of the day: I accidentally used only 8g of dry yeast instead of the amount needed, which resulted in these croissants taking nearly 8 hours to proof 🫠 Brisbane weather getting cooler definitely didn’t help either.
Still, despite all the imperfections and things I want to improve on, I’m proud that I made it work. Every batch teaches me something new - dough handling, fermentation, timing, temperature, oven setting, patience… croissants really humble you fast.
Far from perfect, but one step closer to better layers every bake ✨🥐
Thin delicate webs, translucent walls, and just enough openness without losing softness. This is the result of long fermentation, proper steam, gentle handling, and a lot of repetition over the years 🤍
Do you prefer super open crumb or a softer more even crumb for eating?
100% bread flour
80% water
30% starter
2% salt
4h bulk at 27C - 2h at 22C
#sourdough #bread #eat #bakery #flourwatersalt
20% #wholemeal 10% #wholemmer #stoneground #flour #sourdoughbread
470g Petra panettone flour
30g Whole emmer flour
400g Water
110g Starter
10g Salt
#panettone #lievitonaturale #homebaking #nofilter
80% Wholegrain milling bakers flour
20% Kamut
80% Hydration
25% Starter
2% Salt
#bread #eat #sourdough #baking
Weeks of love, kneads, and tiny golden pockets. Kamut + White Roller Milled Organic doing their thing for the past few weeks. Soft, airy, and can handle 85–90% hydration with zero drama. #sourdough
MEL [MS]'s engagement
MEL [MS]'s engagement rate on Instagram is 2.51%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 40 followers. An average post collects 648 likes and 21 comments, close to 31 likes for each comment.
Engagement rate
2.51%
- Avg likes
- 648
- Avg comments
- 21
- Interactions : followers
- 1 : 40
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Research MEL [MS] further
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Frequently asked questions
These answers about MEL [MS] are generated from the Instagram profile data Flinque holds for the account.
Who is MEL [MS]?
MEL [MS] (@melscooksnbakes) is a Kitchen/cooking creator on Instagram, also filed under Food & Cooking. MEL [MS] uses an Instagram professional account. The Instagram bio for MEL [MS] runs to 7 words across 2 lines.
How many followers does MEL [MS] have?
MEL [MS] has 23,554 followers on Instagram (23.6K). MEL [MS] follows 2,141 accounts, so the audience is roughly 11 times the size of the list followed. With 2,959 posts published, MEL [MS]'s archive runs well past the 2,000 mark.
What is MEL [MS]'s engagement rate?
MEL [MS]'s engagement rate on Instagram is 2.51%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 40 followers. An average post collects 648 likes and 21 comments, close to 31 likes for each comment.
What does MEL [MS] post about on Instagram?
Flinque files MEL [MS] under Kitchen/cooking, with Food & Cooking as a secondary category. Of the 10 most recent posts shown for MEL [MS], 5 are carousels and 5 are videos. The 10 recent Instagram captions Flinque holds for MEL [MS] repeatedly use the words bread, sourdough, flour, baking and starter. MEL [MS]'s captions carry hashtags such as #sourdough, #bread and #eat. MEL [MS] writes those captions mainly in English. MEL [MS] keeps 3 story highlights, which open with a free Flinque account.
How do I contact MEL [MS] for a collaboration?
MEL [MS]'s contact details are not published on Flinque's public profile. Brands with a free Flinque account can shortlist MEL [MS] and use Flinque's outreach tools wherever a contact route is on file.
Links
MEL [MS]'s own Instagram profile is the one outbound link Flinque publishes for the account.
Public profile data sourced from Instagram. Flinque is not affiliated with MEL [MS].