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Sarah McNulty Architect (@mcnultysmythassociates), Instagram profile photo
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Sarah McNulty Architect

Architectural Designer
@mcnultysmythassociates
Architect + Interior Design | Homes built with place, light & craft | Ireland & UK | Our own build @house_anddesign_ @image_interiors @ihilmagazine
  • Home & Decor
  • Following 3.2K
  • Followers 5.5K
  • Engagement 2.99%
  • Avg comments 27

About Sarah McNulty Architect

Sarah McNulty Architect (@mcnultysmythassociates) is an Architectural Designer creator on Instagram, also filed under Home & Decor. The account has 5,453 followers and 374 published posts. Recent posts average 147 likes and 27 comments, an engagement rate of 2.99%.

Sarah McNulty Architect belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Sarah McNulty Architect follows 3,227 accounts, so the audience is roughly 1.7 times the size of the list followed. Sarah McNulty Architect is set up as an Instagram business account. Flinque files Sarah McNulty Architect under Architectural Designer, with Home & Decor as a secondary category.

The Instagram bio for Sarah McNulty Architect runs to 19 words. The bio mentions @house_anddesign_, @image_interiors and @ihilmagazine. The latest activity Flinque has on record for Sarah McNulty Architect dates from February 2023.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

374 Posts

Of the 10 most recent posts shown for Sarah McNulty Architect, 5 are carousels, 3 are videos and 2 are single images. No single format accounts for most of them. 374 published posts give Sarah McNulty Architect a moderate archive on Instagram. Against the audience, that is roughly 15 followers for each post published. Sarah McNulty Architect also keeps 13 story highlights on the profile. All 10 carry captions, averaging 150 words each. The captions are written mainly in English. Words that recur across them include design, clients, house, different and irisharchitecture. The captions tag #irisharchitecture, #selfbuildjourney, #architectdesigned, #architectleddesign and #bespokehomes.

Decision overwhelm is real.

We’ve guided so many clients through this stage of their home build and renovation projects over the years. Calmly narrowing options. Bringing perspective. Holding the process steady.

Doing it for our own self build is different.

When it’s your own home, every decision carries weight. It’s never just a finish or a junction. It’s the backdrop to a new way of living.

We’re entering the final phase of our build now. Ours has moved a little slower than our client projects as we juggle studio life alongside it.

Being in the thick of our own architect-led build has deepened our understanding of what our clients experience. The mental load of interior design decisions. The second-guessing. The quiet pressure to get it right.

Huge thanks to the massively talented and for helping us narrow the field of finishes for our new home. Even after years designing bespoke homes and interiors, a clear outside eye and sounding board was really needed and valued.

Are you in the middle of decision overwhelm right now? Or you’ve been there?
Be honest. What’s keeping or kept you awake at night?

#SelfBuildJourney
#ArchitectLedDesign
#BespokeHomes
#IrishArchitecture
#HomeBuildIreland
Which would you choose?

Same space.
Same layout, lighting and materials.
Just a subtle shift in wall tone and how the tile is used.

There are three variations here — each testing proportion, colour and material balance.

Renders allow us to explore finishes and lighting early in the design process.
AI helps us test different bathroom design approaches, while design judgement on what works for the particular house remains key.

Which option feels right to you?

#bathroomdesign #guestbathroom #interiordesign #architectdesigned #residentialdesign
Soft curves.
Concealed storage.
A hallway designed as part of the architecture, not left over from it.

The curved balustrade softens the transition at the top of the stair and improves flow through the landing.

Carefully detailed wall panelling conceals doors and full-height storage, allowing the hallway to remain calm, ordered, and visually clean.

Our bespoke residential architecture is thoughtful and often quiet.
But it’s always deliberate.

(This commentary on the reel is AI-generated — not my usual voice, but it’s interesting to hear a different perspective.)

#residentialarchitecture
#irisharchitecture #interiorarchitectureanddesign
#stairdesign #irishhomedesign
We called this house California Cool almost from day one.

A fully refurbished 1970s home where we chose not to get rid of the monopitch roofs, but to lean into them instead — opening up the family kitchen, living and dining space and letting the tall mono-sloped ceiling define the room.

From the first sketch, the kitchen and material choices were part of the architectural conversation.
Not something passed on later.

We work closely with our clients on how they cook, gather and live, and that thinking shapes the layout of the house. Getting involved in material choices and interior design/ architecture is one of the parts of our work we value most — and one not every architect chooses to stay involved in.

This kitchen came together through that process, in collaboration with brilliant craftspeople and clients who cared deeply about getting it right.

Everything else followed.

#irisharchitecture #bespokekitchendesign #houserenovations🏠🔨 #kitchendesignireland
End of a busy year.

If I’ve been a little less active on Instagram lately, it’s because most spare hours this year have gone into our own self-build (Tirzah Retreat House)- being on site, making decisions, and living the same process our clients do.

It’s a reminder to us of just how all-consuming building your home can be, and why clarity, calm thinking and considered design really matter when you’re in it.

From experience, I know this is the point where things usually begin to ease slightly. When they do, I’ll share more — both new projects taking shape and glimpses of our own build along the way.

Wishing you a peaceful Christmas and a slower few days wherever you are.

#IrishArchitecture
#SelfBuildJourney
#ArchitectLife
#TimelessDesign
#architectureprojects
This account has grown steadily — like the homes we design: with care, intention, and strong foundations.

Last week it quietly passed 5,000 followers. Two women I hugely admire — and — followed on the same day and tipped it over the line.

Their work in design, interiors, and fashion is followed by hundreds of thousands — and the fact they now follow McNulty Smyth Associates along with so many others genuinely means something. Thank you.

If you’re new here: I’m Sarah — an architect working across Ireland and the UK, designing carefully crafted homes with depth, beauty, and a strong understanding (and love) of materials and interiors.

We’re also in the midst of our own self-build — applying the same rigour and care to it as we do for our clients.

I’ll also be sharing more over the months ahead — from material trials to behind-the-scenes details, and the quiet moments that matter.

And of course, many more carefully considered homes for our clients — a real privilege.

#ArchitectIreland #ArchitectUK #SelfBuildIreland #DesignLedHomes #HighEndHomes
A quiet kind of luxury.

A softly arched hallway, oak stair, and marble guest bathroom — part of a new home nearing completion on site.

Shared by our thoughtful client, this photo captures one of those in-between spaces where calm and detail come together.

None of this happens by accident — every curve and junction was drawn up and imagined early, as part of the tender documents.

A different tone to the rural home we recently shared in The Journal — but just as intentional.

No ‘house style’ here…
See what I did there? 😉

Just carefully designed homes — shaped by context, light, and the people who’ll live in them.

Planning your own home and value this kind of attention to detail?
Save this - or get in touch if you’d like to talk.

#ArchitectDesigned #IrishArchitecture #LuxuryHouseDesign #CurvedStaircase #TimelessHomes
It’s really hard to truly capture the essence of a space or completed house in photos, or even through video.

Even when the photos are as fabulous as these! I love the first 2 photos in this carousel though as they do capture the blurring between inside & outside that was key to this project.

Extra tall windows slide into the wall, and when the corner is fully open, it’s truly ‘wow’. Looks easy huh? ( trust me - it really wasn’t). #worththeeffort

See more of the full house restoration & extension of this beautiful home in D6 on our website. Link in bio.

Project in collaboration with

#modernhomedesign #homemodern #modernextension #exteriorinspo
Hello everyone, Sarah here! After years of posting on this account, I finally decided to share a profile picture of myself and my husband.
.
Yes, we're a wife and husband architecture and engineering team, and we've been in business together for almost 15 years!
.
People often ask us how we manage to work and live together without driving each other crazy. Our secret? Good communication, (this one’s tricky) lots of coffee, and not stealing each other's scale rules & pens! 😂
.
While we mainly focus on architecture, and their interiors, we do provide engineering services primarily for our own projects. We are passionate about innovative and sustainable design, and we've had the pleasure of working on many rewarding projects with great clients who share our values.
.
This summer, we're excited to join the ranks of self-builders with the construction of our new family home. We may not agree on every design detail, but hopefully we’ll make it work, as we have done for our projects….we’re not afraid to get our hands dirty on a site!
.
Follow along as we share our expertise, latest projects, and our personal self-build journey with you. You can find more information on our website (link in bio).
.
But we also want to hear from you! What design challenges are you facing? What types of projects interest you? Don't be afraid to engage with our content and ask questions - we're here to help and share our knowledge.
.
Thanks for being a part of our community so far, and we can't wait to share our journey with you!
.
📸
.
#architecture #engineering #design #wifeandhusband #teamwork
Junctions and details. Here to the outside of our buildings.
.
Attention to detail you have all heard said before is key to success. To achieve a detail or junction that looks refined or simple, a lot of work, thought, discussions & technical detailing on paper & computer go on behind the scenes.
.
Sometimes architects find it hard to communicate what their skills are and what takes time… firstly the design always takes a lot of time and many iterations or versions. But so too do the details.
.
A beautiful 3d image has value. But we believe knowing & having the technical and visual skill to bring the details and often complicated junctions of different materials together seamlessly is of greater value to the end product- your beautiful home.
.
Link in profile/ bio for our website with many more beautiful photos of our work.
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#details #detailsmatter #warmmaterials #warmminimalism #junction

Sarah McNulty Architect's engagement

Sarah McNulty Architect's engagement rate on Instagram is 2.99%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 33 followers. Comments stay close to likes on Sarah McNulty Architect's posts, at 147 likes and 27 comments on average, about 5.4 likes per comment.

Engagement rate

2.99%

Avg likes
147
Avg comments
27
Interactions : followers
1 : 33

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Research Sarah McNulty Architect further

Flinque ranks Instagram creators in Architectural Designer and Home & Decor, categories Sarah McNulty Architect is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Sarah McNulty Architect are generated from the Instagram profile data Flinque holds for the account.

Who is Sarah McNulty Architect?

Sarah McNulty Architect (@mcnultysmythassociates) is an Architectural Designer creator on Instagram, also filed under Home & Decor. Sarah McNulty Architect is set up as an Instagram business account. The Instagram bio for Sarah McNulty Architect runs to 19 words.

How many followers does Sarah McNulty Architect have?

Sarah McNulty Architect has 5,453 followers on Instagram (5.5K). Sarah McNulty Architect follows 3,227 accounts, so the audience is roughly 1.7 times the size of the list followed. 374 published posts give Sarah McNulty Architect a moderate archive on Instagram.

What is Sarah McNulty Architect's engagement rate?

Sarah McNulty Architect's engagement rate on Instagram is 2.99%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 33 followers. Comments stay close to likes on Sarah McNulty Architect's posts, at 147 likes and 27 comments on average, about 5.4 likes per comment.

What does Sarah McNulty Architect post about on Instagram?

Flinque files Sarah McNulty Architect under Architectural Designer, with Home & Decor as a secondary category. Of the 10 most recent posts shown for Sarah McNulty Architect, 5 are carousels, 3 are videos and 2 are single images. The 10 recent Instagram captions Flinque holds for Sarah McNulty Architect repeatedly use the words design, clients, house, different and irisharchitecture. Sarah McNulty Architect's captions carry hashtags such as #irisharchitecture, #selfbuildjourney and #architectdesigned. Sarah McNulty Architect writes those captions mainly in English. Sarah McNulty Architect keeps 13 story highlights, which open with a free Flinque account.

How do I contact Sarah McNulty Architect for a collaboration?

Sarah McNulty Architect's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Sarah McNulty Architect and use Flinque's outreach tools wherever a contact route is on file.

Sarah McNulty Architect's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.

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