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Mason & Smith (@masonandsmith), Instagram profile photo
Verified on Instagram

Mason & Smith

Footwear store
@masonandsmith
• Singapore’s finest shoe salon, shoe shine, repair • Winner of World Championships Shoe Shining 2018 + 2022 • Bag restoration at @margoandsmith
  • eCommerce/DTC
  • Following 2.3K
  • Followers 126.2K
  • Engagement 8.59%
  • Avg comments 36

About Mason & Smith

Mason & Smith (@masonandsmith) is a Footwear store creator on Instagram, also filed under eCommerce/DTC. The account has 126,157 followers and 4,050 published posts. Recent posts average 12,898 likes and 36 comments, an engagement rate of 8.59%.

An audience of 126.2K puts Mason & Smith in the mid-tier, between 100,000 and 1 million followers. Set against 2,336 accounts followed, the audience works out to about 54 followers per account Mason & Smith follows. Mason & Smith is set up as an Instagram business account. Flinque files Mason & Smith under Footwear store, with eCommerce/DTC as a secondary category.

The Instagram bio for Mason & Smith runs to 19 words across 3 lines. The bio mentions @margoandsmith. The latest activity Flinque has on record for Mason & Smith dates from March 2025.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

4,050 Posts

Of the 10 most recent posts shown for Mason & Smith, 9 are videos and 1 is a single image. That mix leans toward videos. With 4,050 posts published, Mason & Smith's archive runs well past the 2,000 mark. Against the audience, that is roughly 31 followers for each post published. Mason & Smith also keeps 9 story highlights on the profile. All 10 carry captions, averaging 40 words each. The captions are written mainly in English. Words that recur across them include asmr, repair, half, loafers and shoerepair. The captions tag #asmr, #shoerepair, #cobbler, #shoeshine and #shoefix.

ASMR REPAIR🔊 HALF RUBBER ATTACHMENT ON this heel-less Margiela Boots with our Japanese half rubber attachment 🤩.
ASMR REPAIR 🔊 LORO PIANA SOLE SWAP 🤘 one of our most frequent requests - changing the soles of the loro piana loafers! Tired of your yellow/stained soles? Give your summer walks a new lease of life with our Loro Piana Sole swap services #loropiana #shoerepair #shoefix #cobbler #cobblers
ASMR SHINE 🔊 Smith High Shine on a pair of Yeossal burgundy loafers 🌟 we just love how the shine brings out the beautiful patina! Walk in for your shoe shine services now #asmr #shoeshine #shoeshiner #mirrorshine #spitshine
A little history lesson on Club Street, Ann Siang Road and a visit to our shop house!

#masonandsmith
ASMR REPAIR 🔊 half rubber explosion attachment on this popular YSL loafers! Protect the original soles of your shoes with our signature flushed technique ⭐️ #asmr #cobbler #shoerepair #shoefix #ysl
ASMR REPAIR 🔊 HALF RUBBERS AND HEEL ATTACHMENTS on this metallic foiled Margiela Tabi flats! Thoughts? #asmr #cobbler #shoerepair #margielatabis #tabicobbler
What is a toe steel and what does it do? Comment below if you’ve enjoyed watching learning about shoe repair!
ASMR SHINE 🔊 Smith’s Medium shine and nourishment service on a pair of museum brown John Lobb penny loafers! Love the tones on these 🤞🏻

Products used:
Saphir crème 1925 in brown
Saphir pate de luxe in dark brown

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#asmr #asmrsounds #shoeshine #shoeshiner #shoeshining
🔊ASMR REPAIR - today we are going to be installing half rubbers on a new pair of tabi boots #masonandsmith #asmr #shoerepair #shoeshine #tabi
We are deeply honored to be inducted into the Forbes Asia 30 Under 30 list for 2024 in the Retail & E-Commerce category.

Our team is incredibly humbled by this recognition. It has been a decade since our parent brand, Mason & Smith, was established. By merging our expertise in leather restoration and maintenance with our knowledge of the fashion industry, we strive to revolutionize the art of leather care, one polish at a time, for both shoes and handbags.

Throughout the years, we have achieved notable milestones, including winning two World Shoe Shine Championships and expanding our brands. Being included in the esteemed Forbes Asia list is a testament to our hard work and dedication.

We extend our heartfelt gratitude to our community and valued customers. Thank you for believing in us and supporting us throughout this journey! 🙏🏻

Mason & Smith's engagement

Mason & Smith's engagement rate on Instagram is 8.59%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 12 followers. Likes outnumber comments by roughly 358 to 1, with 12,898 likes and 36 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

8.59%

Avg likes
12.9K
Avg comments
36
Interactions : followers
1 : 12

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Industry Fit

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Research Mason & Smith further

Flinque ranks Instagram creators in eCommerce/DTC, categories Mason & Smith is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Mason & Smith are generated from the Instagram profile data Flinque holds for the account.

Who is Mason & Smith?

Mason & Smith (@masonandsmith) is a Footwear store creator on Instagram, also filed under eCommerce/DTC. Mason & Smith is set up as an Instagram business account. The Instagram bio for Mason & Smith runs to 19 words across 3 lines.

How many followers does Mason & Smith have?

Mason & Smith has 126,157 followers on Instagram (126.2K). Set against 2,336 accounts followed, the audience works out to about 54 followers per account Mason & Smith follows. With 4,050 posts published, Mason & Smith's archive runs well past the 2,000 mark.

What is Mason & Smith's engagement rate?

Mason & Smith's engagement rate on Instagram is 8.59%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 12 followers. Likes outnumber comments by roughly 358 to 1, with 12,898 likes and 36 comments on an average post, so most reactions are taps rather than replies.

What does Mason & Smith post about on Instagram?

Flinque files Mason & Smith under Footwear store, with eCommerce/DTC as a secondary category. Of the 10 most recent posts shown for Mason & Smith, 9 are videos and 1 is a single image. The 10 recent Instagram captions Flinque holds for Mason & Smith repeatedly use the words asmr, repair, half, loafers and shoerepair. Mason & Smith's captions carry hashtags such as #asmr, #shoerepair and #cobbler. Mason & Smith writes those captions mainly in English. Mason & Smith keeps 9 story highlights, which open with a free Flinque account.

How do I contact Mason & Smith for a collaboration?

Mason & Smith's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Mason & Smith and use Flinque's outreach tools wherever a contact route is on file.

Mason & Smith's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Mason & Smith.

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