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Manulife (@manulife), Instagram profile photo
Verified on Instagram

Manulife

Insurance company
@manulife
Welcome to the official home of Manulife on Instagram. For terms of use please visit: https://ow.ly/StvA50Ya6Be
  • Finance
  • Following 38
  • Followers 24.6K
  • Engagement 0.42%
  • Avg comments 2

About Manulife

Manulife (@manulife) is an Insurance company creator on Instagram, also filed under Finance. The account has 24,649 followers and 1,309 published posts. Recent posts average 106 likes and 2 comments, an engagement rate of 0.42%.

With 24.6K followers, Manulife is a micro creator by the common 10,000 to 100,000 definition. Set against 38 accounts followed, the audience works out to about 649 followers per account Manulife follows. Manulife carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Manulife under Insurance company, with Finance as a secondary category.

The Instagram bio for Manulife runs to 19 words across 2 lines. The latest activity Flinque has on record for Manulife dates from June 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

1,309 Posts

Of the 10 most recent posts shown for Manulife, 5 are carousels, 3 are single images and 2 are videos. No single format accounts for most of them. Manulife has built a substantial archive of 1,309 posts. Against the audience, that is roughly 19 followers for each post published. Manulife also keeps 1 story highlight on the profile. All 10 carry captions, averaging 81 words each. The captions are written mainly in English. Words that recur across them include across, we’re, work, toronto and together. The captions tag #manulifeimpact and #manulifeinclusion.

We’re proud to share that Manulife was recognized in the 2026 Evident AI Index for Insurance as the number one life insurer for AI maturity, and the number one insurer in Canada. Our overall ranking increased by two spots year-over-year to third among insurers included in the Index.

The Evident AI Index benchmarks how financial institutions are putting AI into practice, and this recognition reflects the progress our teams are making across the business. It also reflects our ambition to become an AI-powered organization, embedding AI into how we work, thoughtfully, responsibly and at scale, to deliver better outcomes for our customers and colleagues.

To learn more, tap the link in our bio.
We recently welcomed our summer interns and co-ops from across Canada to our global headquarters in Toronto and connected with them as they were just getting started. They share what they’re excited to learn, the impact they hope to make, and why they chose to start their careers with us.
We’re proud to be recognized as a Celent Model Insurer in the Data, Analytics & AI category for our work on the Manulife Automated Underwriting Decision Engine (MAUDE), our AI-enabled underwriting solution. This recognition highlights what’s possible when we apply data and AI in meaningful ways, and how we’re turning innovation into real impact for customers, advisors, and colleagues.

Tap the link in our bio to learn more.
We’re proud to work with, one of our long‑standing community partners, to help expand access to mental health support in Hong Kong.

Together, we’ve opened a new in‑person Wellbeing Consultation Hub in Hong Kong’s Mong Kok district, offering free, confidential one‑on‑one mental health check‑ins for adults. Led by Mind HK’s trained Wellbeing Practitioners, these sessions provide a safe space to talk openly, better understand mental wellbeing, and provide support.

Mind HK works to ensure no one faces a mental health challenge alone by improving awareness, reducing stigma and providing affordable psychological support across Hong Kong. Through the Manulife Longevity Institute, this initiative supports the delivery of sustainable, accessible mental health care to help people thrive at every age.

#ManulifeImpact
Our colleagues came together to mark the start of Pride and National Indigenous History Month (in Canada) with flag raising ceremonies at our offices in Toronto, Waterloo, and Boston. These moments created space for colleagues to come together to reflect, connect, and demonstrate allyship. We’re proud to champion inclusive initiatives across our global offices and to continue building a culture where everyone feels seen, respected, and connected.

#ManulifeInclusion
This was such a fun surprise.
At our global headquarters in Toronto, we marked the start of summer by sharing more than 700 flowers. A gentle reminder that taking a moment to pause, and to stop and smell the roses, is good for all of us.
A simple way to celebrate our colleagues and their everyday impact.
Last week, our Global Leadership Team came together in Toronto for a leadership offsite at our global headquarters. Anchored in the theme We Can. We Will., the time together was focused on aligning on our strategy and priorities, and reinforcing our ambition to be the number one choice for customers.

The event included guest speakers such as Cindy Lam from Cathay Pacific and author Andrew McAfee, along with panel discussions, workshops and demos, creating time to connect and engage on the work ahead.
Members of our Executive Leadership Team, including our President and CEO, Phil Witherington, recently met with leaders from our Canadian community partners at ’s Sumac Community Food Centre in Toronto for a roundtable on the challenges and opportunities shaping the future of health and well-being in our communities.

The discussion brought together perspectives across sectors, with a shared focus on how we can strengthen support for people’s health, financial resilience, and overall well-being.

Following the conversation, the group joined Right to Food’s Community Chef to help prepare items for upcoming community food programs at the Centre.
Our 2025 Sustainability Report outlines how our commitment to sustainability is shaping priorities and guiding decisions across our organization.

Grounded in our Impact Agenda and our focus on empowering health, wealth and longevity, this work is reflected in the actions we’re taking across our business and in the communities where we live and work.

To read the full report, tap the link in our bio.

#ManulifeImpact
As we mark one year since Phil Witherington became our President and CEO, we’re reflecting on all that we’ve accomplished amid a new chapter for Manulife. We’re moving quickly to execute against our refreshed enterprise strategy and celebrating our winning team and culture along the way. These highlights reflect collective effort from teams across our markets - and they’re just the beginning of what’s to come as we move toward our ambition to be the number one choice for customers with Phil at the helm.

Manulife's engagement

Manulife's engagement rate on Instagram is 0.42%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 238 followers. Likes outnumber comments by roughly 53 to 1, with 106 likes and 2 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

0.42%

Avg likes
106
Avg comments
2
Interactions : followers
1 : 238

Lookalike Creators

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research Manulife further

Flinque ranks Instagram creators in Finance, categories Manulife is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Manulife are generated from the Instagram profile data Flinque holds for the account.

Who is Manulife?

Manulife (@manulife) is an Insurance company creator on Instagram, also filed under Finance. Manulife carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Manulife runs to 19 words across 2 lines.

How many followers does Manulife have?

Manulife has 24,649 followers on Instagram (24.6K). Set against 38 accounts followed, the audience works out to about 649 followers per account Manulife follows. Manulife has built a substantial archive of 1,309 posts.

What is Manulife's engagement rate?

Manulife's engagement rate on Instagram is 0.42%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 238 followers. Likes outnumber comments by roughly 53 to 1, with 106 likes and 2 comments on an average post, so most reactions are taps rather than replies.

What does Manulife post about on Instagram?

Flinque files Manulife under Insurance company, with Finance as a secondary category. Of the 10 most recent posts shown for Manulife, 5 are carousels, 3 are single images and 2 are videos. The 10 recent Instagram captions Flinque holds for Manulife repeatedly use the words across, we’re, work, toronto and together. Manulife's captions carry hashtags such as #manulifeimpact and #manulifeinclusion. Manulife writes those captions mainly in English. Manulife keeps 1 story highlight, which open with a free Flinque account.

How do I contact Manulife for a collaboration?

Manulife's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Manulife and use Flinque's outreach tools wherever a contact route is on file.

Manulife's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Manulife.

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