- Following 378
- Followers 8.7K
- Engagement 1.53%
- Avg likes 147
- Avg comments 6
About Maison Béchard
Maison Béchard (@maisonbechard) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 8,730 followers and 495 published posts. Recent posts average 147 likes and 6 comments, an engagement rate of 1.53%.
Maison Béchard belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Set against 378 accounts followed, the audience works out to about 23 followers per account Maison Béchard follows. Maison Béchard is set up as an Instagram business account. Flinque files Maison Béchard under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.
The Instagram bio for Maison Béchard runs to 15 words across 3 lines. The latest activity Flinque has on record for Maison Béchard dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
495 Posts
Of the 10 most recent posts shown for Maison Béchard, 6 are videos, 3 are single images and 1 is a carousel. That mix leans toward videos. 495 published posts give Maison Béchard a moderate archive on Instagram. Against the audience, that is roughly 18 followers for each post published. Maison Béchard also keeps 6 story highlights on the profile. All 10 carry captions, averaging 98 words each. Words that recur across them include aixenprovence, béchard, coursmirabeau, patisserie and notre. The captions tag #aixenprovence, #coursmirabeau, #maisonbechard, #patisserie and #galettedesrois.
Aucun doute: la galette parisienne à la frangipane est encore chaude.
Croustillante à l’extérieur, fondante à l’intérieur. 🧡👑
📍Maison Béchard, 12 cours Mirabeau, Aix en Provence. Ouvert ce week end
🇬🇧 This golden flaky pastry… that gentle steam rising…
No doubt about it: the Parisian frangipane galette is still warm.
Crispy on the outside, meltingly soft on the inside. 🧡👑
📍 Maison Béchard, 12 Cours Mirabeau, Aix-en-Provence
Open this weekend
#maisonbéchard #aixenprovence #coursmirabeau #epiphanie #galettedesrois
Et la signature Maison Béchard ✨👑
🇬🇧 A festive morning, pastries, a King’s brioche…
And the Maison Béchard signature ✨👑
#maisonbechard #aixenprovence #coursmirabeau #patisserie #gateaudesrois
Pour vous accompagner tout au long de cette période gourmande, nos jours de fermeture sont exceptionnellement modifiés en janvier.
Nous adaptons nos horaires afin de vous régaler au maximum autour de la galette 👑🥐
📅 Retrouvez tous les détails des ouvertures et fermetures exceptionnelles sur le visuel.
❄️ Congés d’hiver
La Maison Béchard fermera ses portes le samedi 7 février au soir et rouvrira le mardi 3 mars au matin (congés du 8 février au 2 mars inclus).
Merci pour votre fidélité et votre gourmandise 💛
À très vite en boutique!
🇬🇧 ✨ January is Epiphany season at Maison Béchard ✨
To accompany you throughout this delicious time of year, our closing days are exceptionally adjusted in January.
We have adapted our opening hours to make the most of the Epiphany season and delight you with our galettes 👑🥐
📅 Please refer to the visual for all details regarding our exceptional openings and closures.
❄️ Winter holidays
Maison Béchard will close on Saturday, February 7 in the evening and reopen on Tuesday, March 3 in the morning
(winter break from February 8 to March 2 inclusive).
Thank you for your continued support and loyalty 💛
We look forward to welcoming you back in store very soon!
#maisonbechard #aixenprovence #patisserie #galettedesrois #coursmirabeau
Cette année, la Maison Béchard a célébré chaque moment avec des créations uniques, souvent éphémères, toujours passionnées ♥️
🍫 La barre chocolatée à la pistache
🐣 Le Nid de Pâques
💐 Mamma Mia pour la fête des mères
☕ Cosmo Café pour la fête des pères
👨🏻🎨 T-shirts, tote bags & goodies Cézanne
🎨 La Palette, notre gâteau hommage à Cézanne
🎄 Le Panettone
✨ Et pour finir l’année en douceur:
🍋 Bûches citron/noisette
🍓 Bûches fruits rouges
Des éditions limitées, des instants partagés et beaucoup de créativité…
✨ 2026 promet déjà de belles surprises.
#maisonbechard #aixenprovence #patisserie #patisseriefrançaise #coursmirabeau
La magie de l’Épiphanie est bel et bien là, pour le plus grand bonheur des gourmands.
👉 Pour les week-ends de l’Épiphanie (3 & 4 janvier ainsi que 10 & 11 janvier),
les commandes de brioches et galettes des rois se font exclusivement en magasin.
Merci à vous, notre fidèle clientèle, pour votre enthousiasme et votre gourmandise renouvelés chaque année.
Comme on dit chez nous: bon bou dan, a l’an que ven! 💛👑
🇬🇧 👑 Kings’ brioches and galettes are slowly but surely taking over our display… and this is just the beginning! ✨
The magic of Epiphany is here, much to the delight of all food lovers.
👉 For Epiphany weekends (January 3rd & 4th and January 10th & 11th),
orders for Kings’ brioches and galettes are taken in-store only.
Thank you, our loyal customers, for your enthusiasm and love for our royal creations.
As we say in Provence: bon bou dan, a l’an que ven 👑💛
#maisonbechard #aixenprovence #patisserie #briochedesrois #galettedesrois
Que votre Noël soit rempli de joie, de rires, et de moments partagés autour de gourmandises sucrées. 🎅🎁
🇬🇧 The entire team at Pâtisserie Béchard wishes you a Merry Christmas 2025!
May your Christmas be filled with joy, laughter, and moments shared over sweet treats. 🎅🎁
#maisonbechard #aixenprovence #coursmirabeau #aixmaville #patisserie
Des gestes précis, des saveurs équilibrées, et beaucoup de gourmandise…
🎄 Nos nouvelles bûches de Noël:
🍋 Citron noisette
🍓 Fruits rouges
À découvrir en boutique pour sublimer vos fêtes ♥️
🇬🇧 When the magic of Christmas takes shape in our workshop ✨
Precise gestures, perfectly balanced flavors, and plenty of indulgence…
🎄 Our new Christmas Yule logs:
🍋 Lemon & hazelnut
🍓 Red berries
Available in-store to elevate your festive celebrations ♥️
#maisonbechard #bechard #aixenprovence #aixmaville #coursmirabeau
Un fond de tarte croustillant, une crème chantilly aérienne et la douceur de la crème de marron…
Le Mont Blanc incarne à lui seul la gourmandise hivernale et le savoir-faire de la Maison Béchard.
Un dessert réconfortant, intemporel, à savourer sans attendre 🤍
🇬🇧 ❄️ The Mont Blanc, a true winter classic ❄️
A delicately crisp shortcrust pastry, an almond cream base, light whipped cream, and the sweetness of chestnut cream…
The Mont Blanc perfectly embodies winter indulgence and the artisanal savoir-faire of Maison Béchard.
A comforting, timeless dessert to enjoy without delay 🤍
#dessertgourmand #pâtisserie #montblanc #cremedemarron #chesnutcream
Une création artisanale signée Maison Béchard, à savourer sans tarder 😋
⚠️ Disponible uniquement en boutique, jusqu’à rupture de stock — aucune commande possible.
🇬🇧 ✨ Discover our limited-edition Panettone ✨
An artisanal creation by Maison Béchard, to enjoy without delay 😋
⚠️ Available exclusively in-store, while stocks last — no pre-orders or reservations.
#maisonbechard #bechard #aixenprovence #coursmirabeau #aixmaville
Maison Béchard's engagement
Maison Béchard's engagement rate on Instagram is 1.53%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 65 followers. An average post collects 147 likes and 6 comments, close to 25 likes for each comment.
Engagement rate
1.53%
- Avg likes
- 147
- Avg comments
- 6
- Interactions : followers
- 1 : 65
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research Maison Béchard further
Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories Maison Béchard is filed under, and its free tools measure the same figures for any public account.
Frequently asked questions
These answers about Maison Béchard are generated from the Instagram profile data Flinque holds for the account.
Who is Maison Béchard?
Maison Béchard (@maisonbechard) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. Maison Béchard is set up as an Instagram business account. The Instagram bio for Maison Béchard runs to 15 words across 3 lines.
How many followers does Maison Béchard have?
Maison Béchard has 8,730 followers on Instagram (8.7K). Set against 378 accounts followed, the audience works out to about 23 followers per account Maison Béchard follows. 495 published posts give Maison Béchard a moderate archive on Instagram.
What is Maison Béchard's engagement rate?
Maison Béchard's engagement rate on Instagram is 1.53%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 65 followers. An average post collects 147 likes and 6 comments, close to 25 likes for each comment.
What does Maison Béchard post about on Instagram?
Flinque files Maison Béchard under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for Maison Béchard, 6 are videos, 3 are single images and 1 is a carousel. The 10 recent Instagram captions Flinque holds for Maison Béchard repeatedly use the words aixenprovence, béchard, coursmirabeau, patisserie and notre. Maison Béchard's captions carry hashtags such as #aixenprovence, #coursmirabeau and #maisonbechard. Maison Béchard keeps 6 story highlights, which open with a free Flinque account.
How do I contact Maison Béchard for a collaboration?
Maison Béchard's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Maison Béchard and use Flinque's outreach tools wherever a contact route is on file.
Links
Maison Béchard's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Maison Béchard.