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Magma (@magma_books), Instagram profile photo
Verified on Instagram

Magma

Bookstore
@magma_books
Celebrating visual culture through printed matter. Independent space for creative dialogue, since 2000. London, UK
  • Following 723
  • Followers 10.9K
  • Engagement 2.97%
  • Avg comments 37

About Magma

Magma (@magma_books) is a Bookstore creator on Instagram. The account has 10,869 followers and 589 published posts. Recent posts average 347 likes and 37 comments, an engagement rate of 2.97%.

With 10.9K followers, Magma is a micro creator by the common 10,000 to 100,000 definition. Magma follows 723 accounts, so the audience is roughly 15 times the size of the list followed. Magma is set up as an Instagram business account. Flinque files Magma under a single category, Bookstore.

The Instagram bio for Magma runs to 15 words across 3 lines. The latest activity Flinque has on record for Magma dates from January 2026.

589 Posts

All 10 recent posts Flinque holds for Magma are carousels. Magma has built a substantial archive of 589 posts. Against the audience, that is roughly 18 followers for each post published. All 10 carry captions, averaging 105 words each. The captions are written mainly in English. Words that recur across them include store, available, both, online and been. The captions tag #magma, #magazine, #bookshop, #christmasgiftideas and #seedbomb.

Goodbye, Covent Garden…

Our beloved Magma Covent Garden store will regrettably be permanently closing its doors on the 16th of January.

We started Magma in this area 26 years ago, and our long-time landlords have decided that our time to leave has now come. In their words: “the
current level where the market is at the moment, is not a level that could not be sustained by Magma (sic)”.

It is with very heavy hearts that we will be leaving this once vibrant, creative retail neighbourhood.We are moving out of an area where almost
every small, independent retail business has been pushed out, an area which was undoubtedly more interesting when we moved in and which is now
almost identical to every other high street.

Greed, yet again, wins the day.

We do hope that you will continue to support us at our King’s Cross kiosk project and throughout our collaborations with a number of fantastic visual arts publishers.

We will continue fighting to bring fresh, relevant and inspiring creativity, wherever we are.

See you at King’s Cross.
A small selection of some recent arrivals to our bookshelves just before Christmas. It’s fair to say we’ve got something for everyone!

All of these books and many many more are available both in store and online at Magma

#magma #bookshop #christmasgiftideas
A perfect little stocking filler for green thumbed friends and flower lovers!

Seed bombs! That’s right!

Egg carton with 6 colorful Blossombs, and smaller packs of 2! Spread the seed bombs and create a floral paradise for bees and butterflies in urban areas. Made in the Netherlands with organic seeds and natural ingredients.

Found at Magma, both in store and online.

#magma #seedbomb #stockingfiller
SALE SALE SALE!

Santa’s Sale is here! Just in time for your last minute Christmas Shopping pick-ups! Magma is throwing a very special seasonal sale, with big, big discounts from at least 40% off!

Santa’s Sale is exclusive to our Covent Garden store. Discounted items will be found in the Magazine Basement. There’s plenty of great magazines on offer, old and new! Not to mention £10 T-Shirts, half-price framed prints, one-off items, and numerous other products and gifts with equally big reductions.

Keep your eyes peeled, as more stock will taken down to Santa’s Sale as we get nearer to Christmas!

#christmassale #sale #magma
A perfect pick up for fashionsitas and fashion lovers. A recent arrival that is just as beautiful as it is educational.

‘Clutter’

Creativity in fashion spans multiple dimensions, forming a continuum that education must deeply explore. This book advocates a practice-based approach to examining the connections between individual creativity and collaborative dynamics, as well as between spontaneous creation and industrial processes.

Emphasizing material and construction—the foundations of fashion—it highlights their role in enabling personal expression and collaboration within creative and industrial systems.

#magma #fashion #artbook
This magazine never fails to provide. A Magazine: Curated by Cecile Bahnsen

A Magazine Curated By is a fashion magazine that explores the universe of a chosen fashion designer in each issue.

A Magazine curated by is pleased to announce that our 29th issue has been curated by CECILIE BAHNSEN. Over the past decade, Cecilie Bahnsen has redefined modern femininity through her Copenhagen-based label, bringing a sense of poetic sophistication to everyday life; Bahnsen has used the idea forever/everyday, to describe her work, which is grounded in timelessness, designed to be worn, cherished, and passed down — a sentiment that extends into her approach to this issue.

Throughout the issue, what emerges is a language of shared experience through moments between parents, children, sisters, lovers and friends. A Magazine Curated By N°29 unfolds as a meditation on the beauty of the everyday, the unseen threads between generations and the formative experiences of youth and childhood that continue to shape creativity today.

Available both in store and online at Magma

#magma #magazine #amagazinecuratedby
Ceramics, cats, and dogs. Everyone is bound to love at least one of these things. A bullet proof gift!

We love this new varied range of pet orientated ceramics. Mugs, egg cups, little plates. They’re all so cute!

All of these items are available both in store and online at Magma

#magma #ceramics #gift
Fire starters. Cute and cool fire starters…

It’s the time of year for candles, fireplaces, and cosy lighting. It’s always good to have some matches laying around, so why shouldn’t they be interesting and fun.

We love anything ordinary that’s been excellently designed to grab our attention. So with that being said, at the moment at Magma we have a wonderful selection of matches. Big and small.

They’re flying off the shelves and only available in store, so if you’re paying us a visit, keep your eyes peeled.

#magma #matches #design
Flicking through some mags down in the Magma basement. We’re loving the most recent issue of Lampoon magazine.

Lampoon Issue 32, The Stained Issue

Lampoon SOAP is a journey through stains, purity, and contradiction – a visual and textual exploration that stretches from microplastics in oceans to blood on our hands. Soap as the act of cleansing, but also as metaphor: of moral stains, of humanity’s endless cycle of defeat and renewal. Soap is never just soap. It washes, it heals, it purifies – but it also reveals.

Lampoon 32 SOAP dives into the paradox: what does it mean to be clean, when the act of cleaning dirties the water itself? From polluted rivers to stained consciences, this issue uncovers the truth that every life carries its own grime, that sincerity emerges only through contradiction.

Available both in store and online at Magma

#magma #magazine #lampoon
Incredible!! A magma aux favorite…

LCD Soundsystem - A Disco Pogo Tribute

The third installment in the Disco Pogo Tribute series celebrates the best electronic post-punk band on the planet, LCD Soundsystem. This follows the hugely successful Disco Pogo Tribute books on Daft Punk and Aphex Twin that have been reprinted numerous times.

The book features an iconic cover portrait of James Murphy by unofficial/official LCD photographer Ruvan Wijesooriya, plus a huge amount of exclusive, never-before-seen photography from Ruvan, Tim Soter, Tim Saccenti and other photographers who have been close to LCD since the very beginning of their career.

Available both in store and online at Magma

#magma #lcdsoundsystem #discopogo

Magma's engagement

Magma's engagement rate on Instagram is 2.97%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 34 followers. Comments stay close to likes on Magma's posts, at 347 likes and 37 comments on average, about 9.4 likes per comment.

Engagement rate

2.97%

Avg likes
347
Avg comments
37
Interactions : followers
1 : 34

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Research Magma further

Flinque ranks Instagram creators in Bookstore, categories Magma is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Magma are generated from the Instagram profile data Flinque holds for the account.

Who is Magma?

Magma (@magma_books) is a Bookstore creator on Instagram. Magma is set up as an Instagram business account. The Instagram bio for Magma runs to 15 words across 3 lines.

How many followers does Magma have?

Magma has 10,869 followers on Instagram (10.9K). Magma follows 723 accounts, so the audience is roughly 15 times the size of the list followed. Magma has built a substantial archive of 589 posts.

What is Magma's engagement rate?

Magma's engagement rate on Instagram is 2.97%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 34 followers. Comments stay close to likes on Magma's posts, at 347 likes and 37 comments on average, about 9.4 likes per comment.

What does Magma post about on Instagram?

Flinque files Magma under a single category, Bookstore. All 10 recent posts Flinque holds for Magma are carousels. The 10 recent Instagram captions Flinque holds for Magma repeatedly use the words store, available, both, online and been. Magma's captions carry hashtags such as #magma, #magazine and #bookshop. Magma writes those captions mainly in English.

How do I contact Magma for a collaboration?

Magma's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Magma and use Flinque's outreach tools wherever a contact route is on file.

Magma's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Magma.

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