- Following 464
- Followers 24.1K
- Engagement 9.58%
- Avg likes 2.2K
- Avg comments 16
About MAD//Fest
MAD//Fest (@madfestlondon) is an Advertising/Marketing creator on Instagram. The account has 24,132 followers and 1,022 published posts. Recent posts average 2,173 likes and 16 comments, an engagement rate of 9.58%.
With 24.1K followers, MAD//Fest is a micro creator by the common 10,000 to 100,000 definition. Set against 464 accounts followed, the audience works out to about 52 followers per account MAD//Fest follows. MAD//Fest is set up as an Instagram business account. Flinque files MAD//Fest under a single category, Advertising/Marketing.
The Instagram bio for MAD//Fest runs to 25 words across 4 lines. Emoji sit alongside the words. The latest activity Flinque has on record for MAD//Fest dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
1,022 Posts
All 10 recent posts Flinque holds for MAD//Fest are videos. MAD//Fest has built a substantial archive of 1,022 posts. Against the audience, that is roughly 24 followers for each post published. MAD//Fest also keeps 11 story highlights on the profile. All 10 carry captions, averaging 31 words each. The captions are written mainly in English. Words that recur across them include rorysutherland, rorysutherlandclips, madmasters, marketingtips and other. The captions tag #rorysutherland, #rorysutherlandclips, #madmasters, #marketing and #marketingtips.
while others die quietly, despite great creative and big budgets?
Why does behaviour suddenly tip from “a bit niche” to “everyone’s doing it”?
And why do we keep pretending people make decisions on their own?
In the latest MAD//Masters session, Rory Sutherland sits down with Tom Ridges 🐄 to unpack what actually drives influence, loyalty, and behaviour at scale.
They explore:
- The hidden social networks shaping our decisions
- Why influence spreads more like a virus than a message
- Why copying other people is not irrational. It’s human
- And why marketing often stalls right before the tipping point
If you work in marketing and you’ve ever wondered why “good” campaigns sometimes fail, this one’s worth your time.
Check out this clip from the recent session!
Even if that means chasing our co-founder Ian Houghton down the street for answers 🏃💨
In this episode of MAD//Diaries, we pin him down to spill the beans on what to expect from The Factory Stage — think heritage, iconic brands + one bloody good time.
Don’t just watch the chaos — be part of it.
MAD//Fest's engagement
MAD//Fest's engagement rate on Instagram is 9.58%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 10 followers. Likes outnumber comments by roughly 136 to 1, with 2,173 likes and 16 comments on an average post, so most reactions are taps rather than replies.
Engagement rate
9.58%
- Avg likes
- 2.2K
- Avg comments
- 16
- Interactions : followers
- 1 : 10
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research MAD//Fest further
Flinque's free Instagram tools measure the figures shown for MAD//Fest, from followers to engagement, for any public account.
Frequently asked questions
These answers about MAD//Fest are generated from the Instagram profile data Flinque holds for the account.
Who is MAD//Fest?
MAD//Fest (@madfestlondon) is an Advertising/Marketing creator on Instagram. MAD//Fest is set up as an Instagram business account. The Instagram bio for MAD//Fest runs to 25 words across 4 lines.
How many followers does MAD//Fest have?
MAD//Fest has 24,132 followers on Instagram (24.1K). Set against 464 accounts followed, the audience works out to about 52 followers per account MAD//Fest follows. MAD//Fest has built a substantial archive of 1,022 posts.
What is MAD//Fest's engagement rate?
MAD//Fest's engagement rate on Instagram is 9.58%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 10 followers. Likes outnumber comments by roughly 136 to 1, with 2,173 likes and 16 comments on an average post, so most reactions are taps rather than replies.
What does MAD//Fest post about on Instagram?
Flinque files MAD//Fest under a single category, Advertising/Marketing. All 10 recent posts Flinque holds for MAD//Fest are videos. The 10 recent Instagram captions Flinque holds for MAD//Fest repeatedly use the words rorysutherland, rorysutherlandclips, madmasters, marketingtips and other. MAD//Fest's captions carry hashtags such as #rorysutherland, #rorysutherlandclips and #madmasters. MAD//Fest writes those captions mainly in English. MAD//Fest keeps 11 story highlights, which open with a free Flinque account.
How do I contact MAD//Fest for a collaboration?
MAD//Fest's contact details are not published on Flinque's public profile. The Instagram bio links to 4 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist MAD//Fest and use Flinque's outreach tools wherever a contact route is on file.
Links
MAD//Fest's own Instagram profile is the one outbound link Flinque publishes for the account, and the 4 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with MAD//Fest.