- Following 804
- Followers 12K
- Engagement 2.3%
- Avg likes 79
- Avg comments 243
About LUMI
LUMI (@luminordic) is a Lifestyle Services creator on Instagram. The account has 12,039 followers and 1,281 published posts. Recent posts average 79 likes and 243 comments, an engagement rate of 2.3%.
With 12K followers, LUMI is a micro creator by the common 10,000 to 100,000 definition. LUMI follows 804 accounts, so the audience is roughly 15 times the size of the list followed. LUMI is set up as an Instagram business account. Flinque files LUMI under a single category, Lifestyle Services.
The Instagram bio for LUMI runs to 24 words across 4 lines. The bio tags #FFSA and #ENBA. The latest activity Flinque has on record for LUMI dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
1,281 Posts
Of the 10 most recent posts shown for LUMI, 5 are videos, 4 are carousels and 1 is a single image. No single format accounts for most of them. LUMI has built a substantial archive of 1,281 posts. Against the audience, that is roughly 9.4 followers for each post published. LUMI also keeps 17 story highlights on the profile. All 10 carry captions, averaging 128 words each. The captions are written mainly in English. Words that recur across them include skin, line, glow, part and care. The captions tag #nontoxicspf, #lumimethod, #nontoxicskincare and #powerwomen.
But Helen has an alter ego — and her name is Rosa. Rosa doesn’t walk into a room, she makes an entrance. Her friends call her “the crazy Italian woman” — which is impressive, since she’s not actually Italian. Not in this life, anyway.
She talks with her hands, thinks in fragrances(more like cosmetic ingredients or innovations), and has a life philosophy somewhere between herbalism and chaos magic. Rosa doesn’t brainstorm — she erupts with product ideas. Candlelit wine? A spiritual experience. Rosemary? A personality trait.
Her focus is product development, but let’s be honest — she’s doing everything, everywhere, all at once. And if you’ve ever spotted the name Rosa in any of our social media posts, that’s her: the loud, intuitive, wildly creative part of Helen that no spreadsheet can contain.
The Rosa product line? Not here yet. But trust us — it’s coming. And it’s going to be extra. Like... Rosa extra.
+ CBD+ Balm
For inflamed, itchy, red or reactive skin. Calms, repairs and strengthens the barrier — from baby cheeks to stressed adult skin.
+ Honey, I’m Home!
The all-in-one balm. Soothes irritation, protects in cold wind and leaves skin calm, healthy and naturally even.
+ Pimple Stopper
Targeted care for breakouts, redness and post-blemish marks. Balances oil, calms inflammation and supports skin renewal — even in winter.
+ Lullaby Rescue Balm
Ultra-gentle protection for babies, children and sensitive skin. Shields against cold, wind and redness with a breathable, calming barrier.
+ Skin Filter SPF
Your daily winter essential. A skin-perfecting mineral SPF that protects, evens tone and works beautifully under or over your skincare layers.
Rule of thumb?
Hydration first → cream → balm
The best part?
You now get 15% off balms when purchasing any LUMI face cream until the end of this week!
but accidentally created witchcraft…
#nontoxicspf #lumimethod #nontoxicskincare
With intention.
With boundaries.
With heart.
This is glow, refined.
More silk, less shine.
More skin, less statement.
Fast-absorbing, breathable, delicately scented - made for those who want Lolá energy, but in a quieter, more intimate way.
Available now in our e-store!
Meie jaanuar algab naisega, kes on rohkem kui lihtsalt LUMI ambassador ja girl crush. on tugev, aus ja ehe – inimene, kelle kohalolek muudab ebakindluse vaiksemaks ja enesekindluse valjemaks.
Ta jagab oma teekonda aknega – mitte kui midagi, mida peita, vaid kui osa endast, millest on võimalik läbi kasvada. Nahahooldus ei ole ainult kreemid – see on enda kuulamine, harjumuste muutmine ja pühendumine.
Daisi tuletab meelde, et ilus nahk ei juhtu üleöö – see võtab aega, järjepidevust ja julgust lasta ka teistel oma tõelist nahka näha. Ja tema lugu ei lõpe siin – see alles jätkub, uues rütmis ja uue jõuga.
P.S. Kui keegi suudab sind sel aastal motiveerida nii liikuma kui ka enda eest hoolt kandma, siis on see tema. Line up – meie oleme juba peagi tema trennis kohal.
We explored new care categories with the launch of Re-vulvar for intimate wellness, No Strezz for new mothers and a collection of thoughtfully designed beauty tools - from hair and fascia brushes to innovations that elevate your daily rituals. We also reimagined a few beloved classics and introduced limited edition kits you couldn’t get enough of.
Our Lola in the French Riviera line became a seasonal favourite - and yes, you might meet Rosa next 👀
We also took our first steps into makeup that’s truly skincare - with NMDK 2.0, the cult-favourite Skin Filter, and the radiant new Sheer Glow Enhancer.
This was also a year of recognition. From winning Free From Brand of the Year 2025 to the Formula Innovation Award at the European Natural Beauty Awards - we’re grateful to be seen for what we stand for.
Our CASA in Tallinn continued to welcome new and familiar faces, quietly becoming a home for deeper care and connection. With new treatments already on the horizon, we can’t wait to share what’s next.
Thank you for growing with us - for believing in beauty that does more than just look good.
Here’s to 2026. We’re just getting started. 🍾
For the hands that build.
For the minds that create.
For the care that goes into every detail.
And for the smallest elves of all - the children who have been part of LUMI throughout the year.
They’ve been there in the quiet moments and the busy ones.
Watching, learning, laughing, helping in their own small ways.
Reminding us that what we do today is about more than just now.
LUMI is more than a factory or a workplace.
It’s a shared story - one that includes families, generations, and values passed on through everyday moments.
To our little helping hands, thank you for being part of the LUMI family all year long 🤍
And to every elf, big or small, seen or unseen - your presence matters.
— palju, palju õnne võitjale 🥹
Täname südamest kõiki, kes loosimises osalesid. Nii äge oli näha, kui paljudel on soov tulla Tulumi või retriidil osaleda ✨
Meie retriidile on veel kaks vaba kohta.
Kui tunned kutset ja soovid siiski tulla Tulumi meiega, aga vajad rohkem infot või paindlikumaid võimalusi, siis kirjuta meile julgelt!
Aitäh kõikidele, kaunist aasta lõppu! ❤️🤶🏼
————
Mul tuli üks crazy idee mängida päkapikku ja loosida välja ühele õnnelikule jõulukink väärtuses 3200€ 🥹🫶🫶
Meil on tulemas veebruar 2026 järgmine retriit, meiega on retriidil kambas ka meie lemmik LUMI ja sellepuhul soovime kinkida ühele naisele osaluse 7-päevasele Mehhiko, Tulum retriidile ( 13-19 veebruar 2026 ).
~ Selleks, et osaleda ~
1. Jälgi kõiki kontosid, ja
2. Täg’i selle postituse alla naised, kellel oleks ka seda vaja
3. (vaba valik) Jaga postitust oma story’s! Ja täg’i meid, et leiaksime Su üles. See suurendab võidu võimalust!
Tahad lugeda rohkem retriidi kohta? Biost leiad lingi, kus saad meile oma meili jätta 🤍
....
Võitja võidab ~ ✨✨✨
• 2700€ väärtuses Tulumi retriidi osaluse
• 500€ väärtuses kinkekaardi
*lennupiletid jõulukingi sisse ei kuulu.
Auhinna loosime välja 26. detsembril 2025
Hääd loosiõnne!
This is your party-ready skin in 4 steps:
Silky shoulders. Luminous cheekbones. Dewy confidence.
How to mix for maximum glow:
+ Start with LOLÁ Silk Body Cream on damp skin – your base of softness.
+ Mix a few drops of Silk Soleil into the cream or apply directly to highlight shoulders, collarbones & legs.
+ For the face: blend Sheer Glow Enhancer with Skin Filter SPF for a breathable tint that blurs, brightens, and catches the light in all the right ways.
+ Step into the party like the light was made for you.
No foundation, no glitter – just you, lit from within (and slightly from the French Riviera).
✨ PS! Due to popular demand…
We’ve just launched two smaller glow kits – one for face, one for body – perfect for gifting or glowing on the go.
LUMI's engagement
LUMI's engagement rate on Instagram is 2.3%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 43 followers. LUMI's posts draw more comments than likes on average, 243 comments against 79 likes.
Engagement rate
2.3%
- Avg likes
- 79
- Avg comments
- 243
- Interactions : followers
- 1 : 43
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Frequently asked questions
These answers about LUMI are generated from the Instagram profile data Flinque holds for the account.
Who is LUMI?
LUMI (@luminordic) is a Lifestyle Services creator on Instagram. LUMI is set up as an Instagram business account. The Instagram bio for LUMI runs to 24 words across 4 lines.
How many followers does LUMI have?
LUMI has 12,039 followers on Instagram (12K). LUMI follows 804 accounts, so the audience is roughly 15 times the size of the list followed. LUMI has built a substantial archive of 1,281 posts.
What is LUMI's engagement rate?
LUMI's engagement rate on Instagram is 2.3%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 43 followers. LUMI's posts draw more comments than likes on average, 243 comments against 79 likes.
What does LUMI post about on Instagram?
Flinque files LUMI under a single category, Lifestyle Services. Of the 10 most recent posts shown for LUMI, 5 are videos, 4 are carousels and 1 is a single image. The 10 recent Instagram captions Flinque holds for LUMI repeatedly use the words skin, line, glow, part and care. LUMI's captions carry hashtags such as #nontoxicspf, #lumimethod and #nontoxicskincare. LUMI writes those captions mainly in English. The bio tags #FFSA and #ENBA. LUMI keeps 17 story highlights, which open with a free Flinque account.
How do I contact LUMI for a collaboration?
LUMI's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist LUMI and use Flinque's outreach tools wherever a contact route is on file.
Links
LUMI's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with LUMI.