- Following 2K
- Followers 9.3K
- Engagement 6.72%
- Avg likes 534
- Avg comments 33
About Nico Abou | Strategic Creative Director
Nico Abou | Strategic Creative Director (@lifebynicolas) is a Creative Director creator on Instagram, also filed under Photography & Video. The account has 9,260 followers and 296 published posts. Recent posts average 534 likes and 33 comments, an engagement rate of 6.72%.
Nico Abou | Strategic Creative Director belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Nico Abou | Strategic Creative Director follows 1,957 accounts, so the audience is roughly 4.7 times the size of the list followed. Nico Abou | Strategic Creative Director carries Instagram's verified badge and uses an Instagram professional account. Flinque files Nico Abou | Strategic Creative Director under Creative Director, with Photography & Video as a secondary category.
The Instagram bio for Nico Abou | Strategic Creative Director runs to 16 words across 4 lines. The bio mentions @weareorigine. The latest activity Flinque has on record for Nico Abou | Strategic Creative Director dates from October 2023.
Story Highlights
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296 Posts
Of the 10 most recent posts shown for Nico Abou | Strategic Creative Director, 5 are videos, 4 are carousels and 1 is a single image. No single format accounts for most of them. 296 published posts give Nico Abou | Strategic Creative Director a moderate archive on Instagram. Against the audience, that is roughly 31 followers for each post published. Nico Abou | Strategic Creative Director also keeps 10 story highlights on the profile. All 10 carry captions, averaging 104 words each. The captions are written mainly in English. Words that recur across them include work, people, weekend, during and montreal. The captions tag #montrealvideographer, #eventvideographer, #oaxacacity, #oaxacatravel and #tagheuer.
For three days the whole island tilts toward the track. The noise, the people, the energy. This is the weekend summer actually starts here, and it is worth being in the middle of.
For a few years it wasn’t certain we would keep it. Now it is signed through 2035, and this year it ran earlier than ever. Summer came early with it.
I spent this one behind the lens. George Russell for IWC. Fred Vasseur, Ferrari’s team principal, for IBM. The same circuit I have stood in the crowd of for years, seen this time through the work.
Congrats to 🏁
What do you never miss on F1 weekend?
Shot the event with F1 driver George Russell, then went straight into the edit and turned it around by morning. The photos were already out in the press release before I’d caught up on sleep.
I love working at this pace. You stop overthinking and start trusting the eye. Called the shots on the floor with my camera operator, with the drone shots, and I graded and edited the whole thing myself. F1 weekend always a blast 🏁
We’re just getting started 👀
#montrealvideographer #eventvideographer
Une soirée mémorable célébrant la performance, la précision et l’univers de la Formule 1® à l’approche d’un week-end de course excitant à Montréal.
Merci à tous ceux qui se sont joints à nous pour ce moment unique.
—
We were very proud to welcome George Russell, driver for the Mercedes-AMG Petronas Formula One Team, to our IWC Schaffhausen Boutique at the Royalmount.
A memorable evening celebrating performance, precision, and the spirit of Formula 1® ahead of an exciting race weekend in Montréal.
Thank you to everyone who joined us for this special moment.
📸
2-day video coverage of the title sponsor of the 21K Montreal delivered in 24-hours.
One of my favorite itineraries this year: 2 weeks in the vibrant energy of Mexico City during Art Week, 4 days in the UNESCO World Heritage city of Oaxaca with its rich, colorful buildings and art and then 2 weeks at the quiet Pacific surf town of Puerto Escondido.
They all brought their own energy, and it made me appreciate Mexico, its history and people even more. I stuffed my face with some yummy food (obsessed with fish tacos 🌮) and practiced my Spanish (A que sí, wey?) and it made me reflect on how solo travelling is such a privilege. I cherish the times I had to self reflect, watch the sunset disappear over the horizon and some of the lovely connections I made along the way. It’s those moments that slow time down. I stumbled on work opportunities I didn’t expect and met some familiar faces from my trip last year and even friend from Montreal that made it feel like a second home.
I struggled to decide what to put on the carousel due to the richness of my time there, it’s a lovely country that is worth exploring.
Gracias Mexico, you’re one of my fav ❤️🇲🇽
Oaxaca has a way of making everything feel intentional. The architecture, the craft, the light. Just showed up with my camera and let the space do the work.
#oaxacacity #oaxacatravel
This year meant launching my strategic creative studio while continuing to deliver brand-facing photo and video across high-visibility environments.
I was trusted to photograph a campaign for during, food photography of one of the best restaurants in Canada, covered events with Tag Heuer, Breitling, Montblanc, Uber Eats, and Google, create content for, and attend a tennis event with Psycho Bunny.
Every project carried real usage, real stakeholders, and real reputational weight.
Grateful for the trust and the people behind the work.
Looking ahead to 2026. ✨
We captured content at their store during Grand Prix weekend featuring the car front and center.
High energy. Polished storytelling. Brand presence that stops people in their tracks.
That’s what we do.
Thank you to the team & Robert
#TagHeuer #F1Montreal #RedBullRacing #LifeByNico #EventContent
If we haven’t met yet, I’m Nico.
I’ve called five countries home before moving to Montréal 14 years ago. I arrived alone, unsure of what was next, and slowly found a city and a self I could grow into.
I started taking photos in 2016 with nothing but my phone, capturing small moments around the city during slow days at a job I didn’t love. Since then, that creative spark has grown into something much more.
Today, I work with brands like Google, Sephora, Apple, UGG, and the Montreal Canadiens, helping them tell visual stories that feel intentional, human, and real. From festivals and campaigns to intimate behind-the-scenes moments, I’ve been lucky to do work that blends emotion with craft. (Also: I have a funny story about Jim Carrey flipping me off.)
In 2023, I left a full-time job in strategy and marketing to go all in on creative work. That background still lives in everything I do. Now it’s layered into photography, video, and content that connects with feeling.
The more I’ve learned about myself, the more grounded I’ve become in my creative voice. I don’t follow trends. I follow my gut. I aim to make people feel something, and to help brands, individuals, and teams do the same.
If I could tell my younger self a few things:
• Put your heart into everything you make
• Learn who you are — it will shape your art
• Keep experimenting, stay curious
• Don’t chase what’s trending, follow what’s true
• Comparison is the thief of joy
• Be real. Be open. It matters.
Thanks for reading this. If you’re still here, you’re awesome ◡̈
#creativedirector #montrealphoto #montrealvideographer #eventphotographer #eventphotographermontreal
Nico Abou | Strategic Creative Director's engagement
Nico Abou | Strategic Creative Director's engagement rate on Instagram is 6.72%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 15 followers. An average post collects 534 likes and 33 comments, close to 16 likes for each comment.
Engagement rate
6.72%
- Avg likes
- 534
- Avg comments
- 33
- Interactions : followers
- 1 : 15
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These answers about Nico Abou | Strategic Creative Director are generated from the Instagram profile data Flinque holds for the account.
Who is Nico Abou | Strategic Creative Director?
Nico Abou | Strategic Creative Director (@lifebynicolas) is a Creative Director creator on Instagram, also filed under Photography & Video. Nico Abou | Strategic Creative Director carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for Nico Abou | Strategic Creative Director runs to 16 words across 4 lines.
How many followers does Nico Abou | Strategic Creative Director have?
Nico Abou | Strategic Creative Director has 9,260 followers on Instagram (9.3K). Nico Abou | Strategic Creative Director follows 1,957 accounts, so the audience is roughly 4.7 times the size of the list followed. 296 published posts give Nico Abou | Strategic Creative Director a moderate archive on Instagram.
What is Nico Abou | Strategic Creative Director's engagement rate?
Nico Abou | Strategic Creative Director's engagement rate on Instagram is 6.72%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 15 followers. An average post collects 534 likes and 33 comments, close to 16 likes for each comment.
What does Nico Abou | Strategic Creative Director post about on Instagram?
Flinque files Nico Abou | Strategic Creative Director under Creative Director, with Photography & Video as a secondary category. Of the 10 most recent posts shown for Nico Abou | Strategic Creative Director, 5 are videos, 4 are carousels and 1 is a single image. The 10 recent Instagram captions Flinque holds for Nico Abou | Strategic Creative Director repeatedly use the words work, people, weekend, during and montreal. Nico Abou | Strategic Creative Director's captions carry hashtags such as #montrealvideographer, #eventvideographer and #oaxacacity. Nico Abou | Strategic Creative Director writes those captions mainly in English. Nico Abou | Strategic Creative Director keeps 10 story highlights, which open with a free Flinque account.
How do I contact Nico Abou | Strategic Creative Director for a collaboration?
Nico Abou | Strategic Creative Director's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. Brands with a free Flinque account can shortlist Nico Abou | Strategic Creative Director and use Flinque's outreach tools wherever a contact route is on file.
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Nico Abou | Strategic Creative Director's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
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