New Flinque AI now scores creator authenticity in real time across 4 platforms. See how
Lazy Oaf (@lazyoaf), Instagram profile photo
Verified on Instagram

Lazy Oaf

eCommerce
@lazyoaf
Independent & based in London since 2001 ☻ Shipping worldwide 🌍 Download our APP 📲 📩
  • Personal Goods & General Merchandise Stores
  • Following 1.6K
  • Followers 941.1K
  • Engagement 0.22%
  • Avg comments 12

About Lazy Oaf

Lazy Oaf (@lazyoaf) is an eCommerce creator on Instagram, also filed under Personal Goods & General Merchandise Stores. The account has 941,072 followers and 6,534 published posts. Recent posts average 2,194 likes and 12 comments, an engagement rate of 0.22%.

An audience of 941.1K puts Lazy Oaf in the mid-tier, between 100,000 and 1 million followers. Set against 1,576 accounts followed, the audience works out to about 597 followers per account Lazy Oaf follows. Lazy Oaf carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Lazy Oaf under eCommerce, with Personal Goods & General Merchandise Stores as a secondary category.

The Instagram bio for Lazy Oaf runs to 11 words across 4 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Lazy Oaf dates from July 2025.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

6,534 Posts

Of the 10 most recent posts shown for Lazy Oaf, 8 are carousels and 2 are videos. That mix leans toward carousels. With 6,534 posts published, Lazy Oaf's archive runs well past the 2,000 mark. Against the audience, that is roughly 144 followers for each post published. Lazy Oaf also keeps 15 story highlights on the profile. All 10 carry captions, averaging 35 words each. The captions are written mainly in English. Words that recur across them include store, shop, january, help and blues.

January, it's a love-hate relationship, which is why we've created a capsule collection that'll help you beat the blues and find your groove for the new year. Shop the drop now on our app, and in store
You are absolutely obsessed with her, so we’ve restocked our iconic Checkmate Anorak and released a new colour-way. Take a look at how you can style one of our bestselling pieces, come rain or shine.
Back to reality? Nah, not yet.
Our first drop of the year is helping you escape the blues, and will be yours to shop from Thursday 15th January at 10am GMT on our app, and in store.
Our footwear will help you step into the New Year with ease, that’s an Oaf promise. What we can’t promise is that they’ll make getting back to reality any easier - that’s all you.

Treat your feet now on our app, and in store.
Our Sale has turned it up a notch as you can now score up to 60% off apparel, accessories and more. Plus, only ‘til this Sunday, you can get an extra 15% off when you shop on our app - so, what are you waiting for?
In case you’ve been living under a rock, meet our Oaf trouser trinity: Bev, Kev and Trev. Each shape is here to level up your wardrobe and be the perfect compliment to all your statement pieces.
Shop them now on our app, and in store.
Hey 2026…how you doing…
The only reason we’ll be pre-planning our outfits is so we can get crucial extra minutes in bed 🛌
Grab a style that’ll get you excited to get up from our app, and in store.
Stop monkeying around, our second collaboration with Monchhichi isn’t hanging about 🙊 Shop whilst you can, on our app, & in store.
One non-negotiable when visiting London is popping by our store. Here’s how you can find it from the nearest tube station, Oxford Circus - save this so you don’t get lost on the way!
📍Lazy Oaf, 2 Ganton Street, W1F 7QL; Mon-Sat 11:30-7pm and Sun 11:30-6pm

Lazy Oaf's engagement

Lazy Oaf's engagement rate on Instagram is 0.22%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 455 followers. Likes outnumber comments by roughly 183 to 1, with 2,194 likes and 12 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

0.22%

Avg likes
2.2K
Avg comments
12
Interactions : followers
1 : 455

Lookalike Creators

A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.

Age & Gender

Unlocking shows how this audience splits across age bands and gender, charted from follower data.

Audience Location

Unlocking reveals the countries and cities where the most active followers of this account are concentrated.

Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.

Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research Lazy Oaf further

Lazy Oaf is listed in 1 Flinque ranking of Instagram creators, and the free tools beside it measure the same figures for any public account.

Frequently asked questions

These answers about Lazy Oaf are generated from the Instagram profile data Flinque holds for the account.

Who is Lazy Oaf?

Lazy Oaf (@lazyoaf) is an eCommerce creator on Instagram, also filed under Personal Goods & General Merchandise Stores. Lazy Oaf carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Lazy Oaf runs to 11 words across 4 lines.

How many followers does Lazy Oaf have?

Lazy Oaf has 941,072 followers on Instagram (941.1K). Set against 1,576 accounts followed, the audience works out to about 597 followers per account Lazy Oaf follows. With 6,534 posts published, Lazy Oaf's archive runs well past the 2,000 mark.

What is Lazy Oaf's engagement rate?

Lazy Oaf's engagement rate on Instagram is 0.22%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 455 followers. Likes outnumber comments by roughly 183 to 1, with 2,194 likes and 12 comments on an average post, so most reactions are taps rather than replies.

What does Lazy Oaf post about on Instagram?

Flinque files Lazy Oaf under eCommerce, with Personal Goods & General Merchandise Stores as a secondary category. Of the 10 most recent posts shown for Lazy Oaf, 8 are carousels and 2 are videos. The 10 recent Instagram captions Flinque holds for Lazy Oaf repeatedly use the words store, shop, january, help and blues. Lazy Oaf writes those captions mainly in English. Lazy Oaf keeps 15 story highlights, which open with a free Flinque account.

How do I contact Lazy Oaf for a collaboration?

Lazy Oaf's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Lazy Oaf and use Flinque's outreach tools wherever a contact route is on file.

Lazy Oaf's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Lazy Oaf.

Unlock Lazy Oaf's audience data