- Following 1K
- Followers 9.2K
- Engagement 1.72%
- Avg likes 168
- Avg comments 7
About Laguna~B
Laguna~B (@lagunab_official) is a Produit/service creator on Instagram, also filed under Personal Goods & General Merchandise Stores and eCommerce/DTC. The account has 9,206 followers and 272 published posts. Recent posts average 168 likes and 7 comments, an engagement rate of 1.72%.
Laguna~B belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Laguna~B follows 1,021 accounts, so the audience is roughly 9 times the size of the list followed. Laguna~B is set up as an Instagram business account. Flinque files Laguna~B under 3 categories, led by Produit/service and followed by Personal Goods & General Merchandise Stores and eCommerce/DTC.
The Instagram bio for Laguna~B runs to 17 words. The latest activity Flinque has on record for Laguna~B dates from January 1970.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
272 Posts
272 published posts give Laguna~B a moderate archive on Instagram. Against the audience, that is roughly 34 followers for each post published. Laguna~B also keeps 1 story highlight on the profile. All 10 carry captions, averaging 115 words each. The captions are written mainly in English. Words that recur across them include each, glass, murano, venice and designed. The captions tag #lagunab, #glass, #venice, #murano and #vital.
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Every Friday we share selected pictures that - week after week - will form a visual diary of our last year on social media.
Each post is temporary and replaces the one from the week before.
Until now we have used our Instagram account to share curated contents, communicate the evolution of our ongoing projects and announce creative collaborations we were up to.
Within the course of 2021 we have realized that this use of social media was not effective to convey our company’s intents.
Therefore, starting from 2022 we have decided to evolve our approach to Instagram, using it as an instant communication tool instead.
We are going to share informal contents produced by each member of our team using their phone cameras: our Instagram posts will compose a visual diary of our company’s last year on social media.
We will be posting every week, replacing each latest communication with a new one.
At the end of 2022 we will celebrate our exit from Instagram by releasing a small publication that will contain a collection of our IG posts of the year - no longer available online.
1. Marcantonio
2. Janna
3. Caterina
4. Tommaso
5. Alessandro
6. Mariana
7. Linda
8. Francesca
9. Alvise
Our goal is to share our values of creativity, imagination, inspiration and balanced coexistence, while reducing the amount of energy produced by our communications and marketing activity. We believe technology should be used carefully to promote progress; encourage thoughtful consumption; and benefit the greater good.
In early January, we are launching a new, low-impact website with a simpler design, low-resolution photos and graphics, and other energy-saving features. This website will host our newsletters, which will follow the same guiding principle of minimizing energy consumption. The main newsletter will be our primary storytelling vehicle for connecting with customers and stakeholders on a regular, monthly basis. A second, more commercially focused newsletter will be dedicated to e-commerce drops and customer exclusives.
In the meantime, starting in 2022, social media will become more spontaneous and personal, as we drive followers to the newsletters and prepare to close our Instagram account in 2023. This social media phase out is a part of a broader strategy to use digital as a last resort, starting at the end of 2021.
In December, the company will release a prototype for a physical annual art book that will also serve as its annual report. This project, which we will develop in the coming years, will represent a showcase of our creativity. In the fall of 2021, the company will also begin renovating a physical shop space that will give customers a live experience of our work.
The shop will be a precursor to the fornace that we are developing on Murano to research more sustainable, circular glass production methods. Visits to the fornace will provide guests with an immersive experience into our world.
These projects will aim to be as interactive as possible, serving as literal and figurative gallery spaces that house our research and creative collaborations.
We hope these choices will inspire and uplift our stakeholders.
Together with our partners we express our gratitude for the researchers’ commitment and knowledge.
#VENICENATURALCAPITAL #SYSTEMCHANGENITCLIMATECHANGE #VENEZIAÈLAGUNA #BESPECIFIC
We chose to rely on the APICE Group, who offers integrated services dedicated to the artworks’ safeguard during their movement, transport, storage and display, by employing highest quality means, resources and technologies. APICE will wrap each item inside a packaging specifically designed to enhance the artworks even during the shipping process.
The pieces that we will ship - all personally made by our founder Marie - will be at the centre of a new project that will be announced in January. We have an exciting year ahead.
#LAGUNAB #APICESCRL #ARTWORKS #VENICE #MURANO
In each session of the workshop we will address a different topic, highlighting all aspects of design, production and marketing of contemporary Murano glass. Together with Abate Zanetti’s students, our goal consists in following the 360° development of a product, whose value is not only aesthetic but also conceptual and creative.
The first lesson focused on the definition of a concept, through brainstorming processes led by Marcantonio and Alessandro. We will then face production in the furnace, and afterwards all the aspects related to marketing, communication and sales. Lectures will aim at creating press releases, photoshoots and at designing a functioning e-commerce website.
Content: Sketches from Marcantonio and Alessandro brainstorming.
#LAGUNAB #ABATEZANETTI #WORKSHOP #CRYSTALCLEAR #GLASS
Thank you Niccolò Zane for helping us in the development of our new Berlingot EVO edition.
#LAGUNAB #BERLINGOTEVO2 #VENICE #MURANO #GLASS
At the moment, we are working on an aesthetic evolution for our new Berlingot Collection.
More updates coming soon.
#LAGUNAB #BERLINGOT #SWEETS #EVVIVA #GLASS
The sound of the signature, which sound designer Pietro Secchi managed to capture for us, is one of the everyday aspects of our company, a background note that has always accompanied us.
The signature represents the connection between our present, past and future, and the thread that binds us to our origins.
Marie herself - founder of the company - was the first to have signed the glasses she made over the years.
Today the pieces we produce are always signed by selected people within our company.
Like every glass, each signature is unique and is placed as a conclusive sign of our work: our products cannot be considered authentic without Laguna~B’s signature being engraved in the glass.
If you have doubts about the authenticity of your piece please contact us.
#LAGUNAB #SIGNATURE #VENICE #MURANO #GLASS
Thumbnails are unavailable for 10 of these 10 posts. Open a tile to view the post on Instagram.
Laguna~B's engagement
Laguna~B's engagement rate on Instagram is 1.72%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 58 followers. An average post collects 168 likes and 7 comments, close to 24 likes for each comment.
Engagement rate
1.72%
- Avg likes
- 168
- Avg comments
- 7
- Interactions : followers
- 1 : 58
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Frequently asked questions
These answers about Laguna~B are generated from the Instagram profile data Flinque holds for the account.
Who is Laguna~B?
Laguna~B (@lagunab_official) is a Produit/service creator on Instagram, also filed under Personal Goods & General Merchandise Stores and eCommerce/DTC. Laguna~B is set up as an Instagram business account. The Instagram bio for Laguna~B runs to 17 words.
How many followers does Laguna~B have?
Laguna~B has 9,206 followers on Instagram (9.2K). Laguna~B follows 1,021 accounts, so the audience is roughly 9 times the size of the list followed. 272 published posts give Laguna~B a moderate archive on Instagram.
What is Laguna~B's engagement rate?
Laguna~B's engagement rate on Instagram is 1.72%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 58 followers. An average post collects 168 likes and 7 comments, close to 24 likes for each comment.
What does Laguna~B post about on Instagram?
Flinque files Laguna~B under 3 categories, led by Produit/service and followed by Personal Goods & General Merchandise Stores and eCommerce/DTC. The 10 recent Instagram captions Flinque holds for Laguna~B repeatedly use the words each, glass, murano, venice and designed. Laguna~B's captions carry hashtags such as #lagunab, #glass and #venice. Laguna~B writes those captions mainly in English. Laguna~B keeps 1 story highlight, which open with a free Flinque account.
How do I contact Laguna~B for a collaboration?
Laguna~B's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Laguna~B and use Flinque's outreach tools wherever a contact route is on file.
Links
Laguna~B's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Laguna~B.