- Following 19
- Followers 89K
- Engagement 0.26%
- Avg likes 222
- Avg comments 2
About Johnstons of Elgin
Johnstons of Elgin (@johnstonsofelgin) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 89,001 followers and 621 published posts. Recent posts average 222 likes and 2 comments, an engagement rate of 0.26%.
With 89K followers, Johnstons of Elgin is a micro creator by the common 10,000 to 100,000 definition. Johnstons of Elgin follows just 19 accounts, which leaves well over 1,000 followers for every account followed. Johnstons of Elgin carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Johnstons of Elgin under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.
The Instagram bio for Johnstons of Elgin runs to 17 words across 5 lines. The bio tags #JohnstonsOfElgin. The latest activity Flinque has on record for Johnstons of Elgin dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
621 Posts
Of the 10 most recent posts shown for Johnstons of Elgin, 6 are carousels, 3 are single images and 1 is a video. That mix leans toward carousels. Johnstons of Elgin has built a substantial archive of 621 posts. Against the audience, that is roughly 143 followers for each post published. Johnstons of Elgin also keeps 4 story highlights on the profile. All 10 carry captions, averaging 43 words each. The captions are written mainly in English. Words that recur across them include heritage, madeinscotland, cashmere, craftmanship and scotland. The captions tag #johnstonsofelgin, #madeinscotland, #heritage, #craftmanship and #cashmere.
1. The bee has been part of our emblem since the 1930s, symbolising the skill and dedication of our craftspeople.
2. The Saltire and Union Flag flying high on our clock tower in Elgin.
3. Elgin, the historic town we call home in the north-east of Scotland.
Photography & film by
#JohnstonsOfElgin #MadeinScotland #Heritage #Craftmanship #Cashmere
Photography by
#JohnstonsOfElgin #MadeinScotland #Heritage #Tweed #Wool
1. Up high in Elgin looking north-west.
2. Carding separates and aligns the fibres. With cashmere, the process is especially precise.
3. The thistle.
#JohnstonsOfElgin #MadeinScotland #Heritage #Craftmanship #Cashmere
1. Our archive in Newmill House holds over two centuries of ledgers, patterns, samples, and designs.
2. A highland sugar pot.
3. Our carding machine in motion.
Photography & film by
#JohnstonsOfElgin #MadeinScotland #Heritage #Craftmanship #Cashmere
1. Industrial blues and fine cashmere.
2. A stroll at Cragellachie, Speyside. South-east of our mill.
3. Weaving; structure in the warp, colour in the weft.
Photography & film by
#JohnstonsOfElgin #MadeinScotland #Heritage #Craftmanship #Cashmere
Photography by
Campaign shot on Pentax film and hand printed in the UK.
#JohnstonsOfElgin #MadeinScotland #Heritage #Craftmanship #Cashmere
Film by
#JohnstonsOfElgin #MadeinScotland #Heritage #Craftmanship #Cashmere
1. Dinner plate, thrown for Johnstons. Date unknown.
2. Our heritage carding equipment, always kept in working order.
3. Newmill House, the original home of the Johnston family. Now the location of over two centuries of ledgers, patterns, samples, and designs.
Photgraphy & film by
#JohnstonsOfElgin #MadeinScotland #Heritage #Craftmanship #Cashmere
Photography by
#JohnstonsOfElgin #MadeinScotland #Heritage #Craftmanship #Cashmere
1. The Saltire.
2. Our home in Elgin, a medieval town in the north-east of Scotland.
3. At the looms, the warp is set and weaving begins.
Photography & film by
#JohnstonsOfElgin #MadeinScotland #Heritage #Craftmanship #Cashmere
Johnstons of Elgin's engagement
Johnstons of Elgin's engagement rate on Instagram is 0.26%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 385 followers. Likes outnumber comments by roughly 111 to 1, with 222 likes and 2 comments on an average post, so most reactions are taps rather than replies.
Engagement rate
0.26%
- Avg likes
- 222
- Avg comments
- 2
- Interactions : followers
- 1 : 385
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research Johnstons of Elgin further
Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories Johnstons of Elgin is filed under, and its free tools measure the same figures for any public account.
Frequently asked questions
These answers about Johnstons of Elgin are generated from the Instagram profile data Flinque holds for the account.
Who is Johnstons of Elgin?
Johnstons of Elgin (@johnstonsofelgin) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. Johnstons of Elgin carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Johnstons of Elgin runs to 17 words across 5 lines.
How many followers does Johnstons of Elgin have?
Johnstons of Elgin has 89,001 followers on Instagram (89K). Johnstons of Elgin follows just 19 accounts, which leaves well over 1,000 followers for every account followed. Johnstons of Elgin has built a substantial archive of 621 posts.
What is Johnstons of Elgin's engagement rate?
Johnstons of Elgin's engagement rate on Instagram is 0.26%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 385 followers. Likes outnumber comments by roughly 111 to 1, with 222 likes and 2 comments on an average post, so most reactions are taps rather than replies.
What does Johnstons of Elgin post about on Instagram?
Flinque files Johnstons of Elgin under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for Johnstons of Elgin, 6 are carousels, 3 are single images and 1 is a video. The 10 recent Instagram captions Flinque holds for Johnstons of Elgin repeatedly use the words heritage, madeinscotland, cashmere, craftmanship and scotland. Johnstons of Elgin's captions carry hashtags such as #johnstonsofelgin, #madeinscotland and #heritage. Johnstons of Elgin writes those captions mainly in English. The bio tags #JohnstonsOfElgin. Johnstons of Elgin keeps 4 story highlights, which open with a free Flinque account.
How do I contact Johnstons of Elgin for a collaboration?
Johnstons of Elgin's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Johnstons of Elgin and use Flinque's outreach tools wherever a contact route is on file.
Links
Johnstons of Elgin's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Johnstons of Elgin.