- Following 558
- Followers 14.4K
- Engagement 1.2%
- Avg likes 195
- Avg comments 6
About Lila
Lila (@inlilaworld) is a Shopping & retail creator on Instagram, also filed under eCommerce/DTC. The account has 14,416 followers and 322 published posts. Recent posts average 195 likes and 6 comments, an engagement rate of 1.2%.
With 14.4K followers, Lila is a micro creator by the common 10,000 to 100,000 definition. Set against 558 accounts followed, the audience works out to about 26 followers per account Lila follows. Lila is set up as an Instagram business account. Flinque files Lila under Shopping & retail, with eCommerce/DTC as a secondary category.
The Instagram bio for Lila runs to 17 words across 3 lines. The bio mentions @ruberr. The latest activity Flinque has on record for Lila dates from November 2025.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
322 Posts
Of the 10 most recent posts shown for Lila, 7 are carousels, 2 are videos and 1 is a single image. That mix leans toward carousels. 322 published posts give Lila a moderate archive on Instagram. Against the audience, that is roughly 45 followers for each post published. Lila also keeps 12 story highlights on the profile. All 10 carry captions, averaging 86 words each. The captions are written mainly in English. Words that recur across them include design, founder, rubah, every and space. The captions tag #mothersday and #frommomstomoms.
That's why we're excited to welcome Nattiot to Lila.
Known for their beautifully crafted rugs and playful yet timeless designs, Nattiot creates products that bring warmth, character, and imagination to children's rooms. Thoughtfully designed and made to last, they're a natural fit for the spaces we believe in.
Explore now on
This year’s fellows, Ansh and Raghav, founders of Tiny Farm Labs, Imon and Priyanka, at CEPT University and Atelier Arth, Kruti and Sebastián, founders of Chaal Chaal, Samidha and Priyanka, partners at urbz, Dhwani Mehta, founder at Leel, and Rubah Musvee, founder at Lila, explore diverse design innovations through their time at the retreat.
Additionally, guests like Monish Siripurapu, founder at Ant Studio, Ruturaj Parikh of Studio Matter, Tanya Khanna, founder at Epistle Communications, Namrata Dewanjee, senior features writer at Elle Decor India, and Jayamin and Shwetha, founders at Murubi, guide and engage with the fellows through their experiences.
We are grateful to the Abbotsford Estate in Nainital, a 19th-century heritage property that has been a haven to many creative retreats like this one, and the Himalayan Echoes Literature Festival.
Stay tuned for our 2026 fellows and their design stories.
(Godrej Design Lab, design research, interdisciplinary design, design practice, design process, systems design, contemporary architecture, spatial design, artisan collaborations, craft revival, traditional techniques, material exploration, vernacular design, sustainable design, climate conscious design, circular design, social impact design, community design, design conversations, design storytelling, accessible design, design for people, everyday design)
This is what they left behind.
If something here feels like it was meant for you, it probably was. 🤍
Happy #MothersDay #FromMomsToMoms
Trained as an architect at Columbia University, Rubah started the brand after a fruitless search for furniture that could genuinely support her son’s development. Furniture designed for how children actually live, play and grow. Early prototypes tested in her son’s play area grew into the carefully designed spaces that Lila now champions.
Today, Lila brings that same intent to every home it enters: material honesty, design-led thinking and timeless form, all in service of childhood and the thoughtfulness it deserves.
(Godrej Design Lab, design fellowship India, design residency India, design retreat India, design cohort, design thinking, design research, interdisciplinary design, design practice, design process, systems design, architecture India, contemporary architecture, urban design India, spatial design, built environment, Indian craftsmanship, artisan collaborations, craft revival, traditional techniques, material exploration, vernacular design, sustainable design, climate conscious design, circular design, social impact design, community design, creative community India, emerging designers India, design conversations, design discourse, creative collaboration, design storytelling, accessible design, design education, design for people, everyday design)
Imon Raza (CEPT) & Dr. Priyanka Das Rajkakati
Partners, Atelier Arth
Sebastián Trujillo-Torres & Kruti Shah
Founders, Chaal Chaal Agency
Dhwani Mehta
Founder, Leel
Rubah Musvee
Founder, Lila
Raghav Kumar & Ansh Kumar
Co-Founders, Tiny Farm Lab
Samidha Patil & Kareena Kochery
Partners, urbz
Stay tuned as we explore each fellow’s practice in greater depth.
The Morph Bed adapts as your child grows, creating a space that feels just right at every stage.
Showcased here in different heights to show how it evolves with growing needs, routines and personalities.
Each space uses it differently, for art, for stories, for learning, for play, yet the intention remains the same: to help children explore, create, and grow with independence.
Built on modular design, the pegboard adapts effortlessly to every environment. It can expand, rearrange, or evolve as needs change, making it as dynamic as the children who use it.
Simple in form and endlessly adaptable in function. That’s the beauty of the pegboard. ✨
Lila began as a personal search for thoughtful, functional furniture for children and has since grown into a design-led studio rooted in purpose, quality, and imagination.
When Rubah became a mother, she realised how limited the options were. Most children’s furniture was short-lived, overstimulating, or lacked the quality she was looking for. This sparked a journey to create something better. Furniture that grows with children, supports their independence, and fits seamlessly into any home.
We’re deeply grateful to everyone who has supported us along the way. Thank you for being a part of the Lila family.
Thumbnails are unavailable for 10 of these 10 posts. Open a tile to view the post on Instagram.
Lila's engagement
Lila's engagement rate on Instagram is 1.2%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 83 followers. An average post collects 195 likes and 6 comments, close to 33 likes for each comment.
Engagement rate
1.2%
- Avg likes
- 195
- Avg comments
- 6
- Interactions : followers
- 1 : 83
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Frequently asked questions
These answers about Lila are generated from the Instagram profile data Flinque holds for the account.
Who is Lila?
Lila (@inlilaworld) is a Shopping & retail creator on Instagram, also filed under eCommerce/DTC. Lila is set up as an Instagram business account. The Instagram bio for Lila runs to 17 words across 3 lines.
How many followers does Lila have?
Lila has 14,416 followers on Instagram (14.4K). Set against 558 accounts followed, the audience works out to about 26 followers per account Lila follows. 322 published posts give Lila a moderate archive on Instagram.
What is Lila's engagement rate?
Lila's engagement rate on Instagram is 1.2%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 83 followers. An average post collects 195 likes and 6 comments, close to 33 likes for each comment.
What does Lila post about on Instagram?
Flinque files Lila under Shopping & retail, with eCommerce/DTC as a secondary category. Of the 10 most recent posts shown for Lila, 7 are carousels, 2 are videos and 1 is a single image. The 10 recent Instagram captions Flinque holds for Lila repeatedly use the words design, founder, rubah, every and space. Lila's captions carry hashtags such as #mothersday and #frommomstomoms. Lila writes those captions mainly in English. Lila keeps 12 story highlights, which open with a free Flinque account.
How do I contact Lila for a collaboration?
Lila's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Lila and use Flinque's outreach tools wherever a contact route is on file.
Links
Lila's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Lila.