- Following 1.4K
- Followers 14.7K
- Engagement 0.18%
- Avg likes 24
- Avg comments 3
About NOYO (previously Impack)
NOYO (previously Impack) (@impackco) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 14,657 followers and 1,083 published posts. Recent posts average 24 likes and 3 comments, an engagement rate of 0.18%.
With 14.7K followers, NOYO (previously Impack) is a micro creator by the common 10,000 to 100,000 definition. NOYO (previously Impack) follows 1,430 accounts, so the audience is roughly 10 times the size of the list followed. NOYO (previously Impack) carries Instagram's verified badge and is set up as an Instagram business account. Flinque files NOYO (previously Impack) under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.
The Instagram bio for NOYO (previously Impack) runs to 17 words across 4 lines. Emoji sit alongside the words. The latest activity Flinque has on record for NOYO (previously Impack) dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
1,083 Posts
Of the 10 most recent posts shown for NOYO (previously Impack), 7 are videos, 2 are single images and 1 is a carousel. That mix leans toward videos. NOYO (previously Impack) has built a substantial archive of 1,083 posts. Against the audience, that is roughly 14 followers for each post published. NOYO (previously Impack) also keeps 6 story highlights on the profile. All 10 carry captions, averaging 77 words each. The captions are written mainly in English. Words that recur across them include small, packaging, going, business and because. The captions tag #46.
Keep going. 💚
It's an amazing feeling to watch her business grow and know we get to be a small part of her story.
Thank you for trusting us with your packaging, Aya. We're cheering you on and can't wait to see what 2026 brings!
…and how to make sure yours doesn’t.
A great product alone isn’t enough.
Business success = the thing you sell + the way you run it.
Here’s what trips up small businesses and how to sidestep it.
✨ Not knowing your numbers.
Only knowing your cost of goods sold (COGS) is not enough. It’s all the small platform fees on Etsy here, a little there on Shopify… returns, Amazon referral fees 😳
And who would know about these when starting out: Digital Sales Tax (for Canadians running ads), Liability Insurance, GTIN annual barcode fees.
It’s the part no one enjoys, but make sure to log all of these expenses so you truly understand what you’re taking home at the end of the day
✨ Wearing all the hats.
A great chef doesn’t always turn out to be a great business owner because he doesn’t necessarily have the skill set to run a business. I know many people who are great artists, or at developing products, but they really struggle handling customer service day in, day out. Start hiring as soon as it’s financially sensible to do so.
✨ Taking too much, too soon.
It’s tempting to pull profits early. But leaving your business underfunded can make it vulnerable during slow months and also slow down your growth.
✨ Romanticizing freedom.
Many people start a business for flexibility, only to discover they’re tied to it 24/7. The truth is, you're most likely going to work for even longer hours. One thing that helps us is to create a schedule and focus on 1-2 thing each day of the week. E.g. Monday is for filming content, Tuesday for working on new designs, Sunday is for planning for the next week.
The good news is that now you know what to look out for. These mistakes won't kill your business, but ignoring them will. Remember, you're not failing, you're learning the expensive lessons now so they cost less later.
Running a small shop is basically a mix of detective work, mild panic, and then figuring it out like the resilient business owner you are. 😅
If you’re one of the people who ordered our Light Strings 10”x13” mailer bag, sorry for the mix up! We’ve made sure to update the correct inventory since.
Tell us: What’s the wildest warehouse/packing mystery you’ve had to solve? 💬📦
Our friend is absolutely crushing it with her embroidery kits, and we're obsessed with how she's packaging them up in our new Spring mailers.
There's something special about starting fresh in January… new hobbies, new energy, new possibilities. And honestly? Getting a pretty package in the mail makes it feel even more exciting.
If you've been thinking about trying embroidery (or finally restocking those kits 👀), this is your sign.
Drop a 💚 if you're trying something new this year!
Let's kick off 2025 by celebrating the community that keeps us going.
Impack is now NOYO. 🎉
We’re still the same team making eco-friendly packaging that helps your brand nail that first impression. Same quality mailers, same gummed tape, same commitment to helping small businesses stand out in the mailbox.
Why NOYO? Because it’s energetic, simple, and memorable. Just like your packaging should be.
Think of it as us finally getting a name that matches the energy we bring to your shipments.
Everything you love stays the same:
✓ Your favorite products
✓ Same quality & prices
✓ Same eco-friendly commitment
✓ Same team who actually cares
Just look for NOYO instead of Impack, and don’t forget to tag us with our new handle. We’re still here, still figuring it out with you, still obsessed with making your packages pop.
Let’s go. 📦
NOYO (previously Impack)'s engagement
NOYO (previously Impack)'s engagement rate on Instagram is 0.18%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 556 followers. Comments stay close to likes on NOYO (previously Impack)'s posts, at 24 likes and 3 comments on average, about 8 likes per comment.
Engagement rate
0.18%
- Avg likes
- 24
- Avg comments
- 3
- Interactions : followers
- 1 : 556
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Primary Language
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Authenticity
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Audience Quality Score
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Brand Affinity
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Content Strategy
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Commercial Insights
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Industry Fit
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Research NOYO (previously Impack) further
Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories NOYO (previously Impack) is filed under, and its free tools measure the same figures for any public account.
Frequently asked questions
These answers about NOYO (previously Impack) are generated from the Instagram profile data Flinque holds for the account.
Who is NOYO (previously Impack)?
NOYO (previously Impack) (@impackco) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. NOYO (previously Impack) carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for NOYO (previously Impack) runs to 17 words across 4 lines.
How many followers does NOYO (previously Impack) have?
NOYO (previously Impack) has 14,657 followers on Instagram (14.7K). NOYO (previously Impack) follows 1,430 accounts, so the audience is roughly 10 times the size of the list followed. NOYO (previously Impack) has built a substantial archive of 1,083 posts.
What is NOYO (previously Impack)'s engagement rate?
NOYO (previously Impack)'s engagement rate on Instagram is 0.18%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 556 followers. Comments stay close to likes on NOYO (previously Impack)'s posts, at 24 likes and 3 comments on average, about 8 likes per comment.
What does NOYO (previously Impack) post about on Instagram?
Flinque files NOYO (previously Impack) under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for NOYO (previously Impack), 7 are videos, 2 are single images and 1 is a carousel. The 10 recent Instagram captions Flinque holds for NOYO (previously Impack) repeatedly use the words small, packaging, going, business and because. NOYO (previously Impack)'s captions carry hashtags such as #46. NOYO (previously Impack) writes those captions mainly in English. NOYO (previously Impack) keeps 6 story highlights, which open with a free Flinque account.
How do I contact NOYO (previously Impack) for a collaboration?
NOYO (previously Impack)'s contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist NOYO (previously Impack) and use Flinque's outreach tools wherever a contact route is on file.
Links
NOYO (previously Impack)'s own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with NOYO (previously Impack).