New Flinque AI now scores creator authenticity in real time across 4 platforms. See how
Verified on Instagram

Tobias Platzer

Digital creator
@hypetobs
This profile contains sneakers, interior and private moments. ❤️ @hopfenxmalz 📍Nuremberg, Germany 📩
  • Travel
  • Following 1.3K
  • Followers 43.8K
  • Engagement 4.75%
  • Avg comments 27

About Tobias Platzer

Tobias Platzer (@hypetobs) is a Digital creator creator on Instagram, also filed under Travel. The account has 43,806 followers and 1,954 published posts. Recent posts average 1,373 likes and 27 comments, an engagement rate of 4.75%.

With 43.8K followers, Tobias Platzer is a micro creator by the common 10,000 to 100,000 definition. Set against 1,326 accounts followed, the audience works out to about 33 followers per account Tobias Platzer follows. Tobias Platzer carries Instagram's verified badge and uses an Instagram professional account. Flinque files Tobias Platzer under Digital creator, with Travel as a secondary category.

The Instagram bio for Tobias Platzer runs to 11 words across 4 lines. The bio mentions @hopfenxmalz. The latest activity Flinque has on record for Tobias Platzer dates from March 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

1,954 Posts

Of the 10 most recent posts shown for Tobias Platzer, 7 are carousels and 3 are videos. That mix leans toward carousels. Tobias Platzer has built a substantial archive of 1,954 posts. Against the audience, that is roughly 22 followers for each post published. Tobias Platzer also keeps 11 story highlights on the profile. All 10 carry captions, averaging 87 words each. The captions are written mainly in English. Words that recur across them include werbung, non-sponsored, adidas, every and sneakers. The captions tag #adidas, #interior, #hypetobs, #overkillshop and #adidasoriginals.

There couldn‘t be a better partner for a ZX collab than. Another banger to support our right in time for the FIFA world cup 2026. Release of the 'Mission ZX: Away from Home' this weekend! 🤝

#overkillshop #adidasoriginals #missionzx #awayfromhome #adidaszx
Community is what makes KLEKT different 👀
Real people, real style, real stories behind every pair.
With shaping the community vision, this is just getting started.
Today we spotlight, part of Team KLEKT.

#KLEKT #klekttakeover #Community #SneakerCulture
Since the adidas EVO SL is my go-to pair right now, I couldn‘t resist taking a look at the new adidas EVO SL EQT. Same same but different. 😮‍💨👏 #eqt #adidas #evosl #running #newrelease [nicht bezahlte Werbung / non-sponsored ad]
Remember when I bought this with absolutely no plan?

Yeah… this is part 2.

Turns out all it needed was a bit of styling:
A lamp.
A frame.
Some random pieces.
(and of course… sneakers)

Funny how something goes from “why did I buy this?” to “okay this actually looks intentional.”

Still not perfect. Still moving things around every 5 minutes.
But it’s slowly starting to feel right. That’s the thing with spaces — you don’t always plan them. Sometimes you just try things until it clicks.

#interior #ikea #platsa #interiordesign #renovation

[nicht bezahlte Werbung / non-sponsored ad]
Recap of the last few weeks 🔐 #bamberg #nuernberg #interior #happywifehappylife #dachshund [non-sponsored ad]
Let’s talk football. ⚽️ The World Cup season is around the corner
and you can feel it everywhere. Everyone’s getting ready — fits, jerseys, pieces that carry that football energy. And of course, brands are already ahead of it. Drop after drop. Sneakers, kits, everything.
adidas took it a step further with the F50 — basically a football boot turned into something you can actually wear every day. Translucent outsole, still that raw pitch DNA. I went for the pink pair and honestly… it’s wild. Wearing something that belongs on the field while you’re just out doing everyday stuff.

But that’s exactly the point. Taking something performance-driven
and making it wearable. That’s what makes it interesting and wanted.

#adidas #adidasfootball #adidasf50 #worldcup #sneakerhead [nicht bezahlte Werbung / non-sponsored ad]
Realized I never really posted a good recap of the shots I took back in June when I traveled to the US. Here are a few shots of Los Angeles, the Silicon Valley, San Francisco and more, enjoy! ✌️ #losangeles #usa #sanfrancisco #siliconvalley #roadtrip
Sometimes I catch myself always looking for the next pair.
The next drop.
The next project.
The next step.

That’s part of the game.

But every now and then it’s worth looking back at the pairs that started it all.

The ones you saved up for.
The ones you thought you’d never get.
The moments, people and places that came along the way.

Sneakers were never just about shoes.
They were about the journey around them.

And when I look back at old photos, I realize:
some of the things I once dreamed about actually happened.

Easy to forget when you’re always chasing the next thing.

So this is just a small reminder to myself —
be grateful for what you already built.

Not every win needs to be bigger than the last one.

Sometimes it’s enough to look down at your feet
and remember how far they’ve taken you.

Grateful for the journey. Grateful for everything. Thank you to all the partners, friends, people who helped building this path.

#sneakers #journey #hypetobs #adidas
[nicht bezahlte Werbung / non-sponsored ad]
Two weeks ago I had the opportunity to be the special guest at the CONFIRMED WEEK. This was an internal event for the CONFIRMED app team that started in the adidas factory in Scheinfeld.

I talked about my love to the brand, the start of hypetobs, the good and the bad parts of being in the sneaker game but I also answered questions about myself, the CONFIRMED app and adidas itself.

After the exciting morning and the lunch afterwards we got a tour through one of adidas' Distribution Centers which was so interesting to see!

A big big THANK YOU to & for this honor to speak in front of you! I couldn't be more proud! 🙏

#confirmed #adidas #speaker #hypetobs #adidasscheinfeld

[Werbung / ad]
I made it into the CONFIRMED app! 😍

A few weeks ago, messaged me and wanted to know if I wanna share my Top 10 sneakers of the year. 🏆
I mean - this was one of my dreams to be in the CONFIRMED app one day! 😍

And now if you open the app, my name and my created video pops up! 😮 Still feels a bit unreal and my screen time of CONFIRMED is really crazy today, but I‘m still feeling honored and happy to be there.

Thank you all for that! That‘s what I call an ending of the year! 🥰

And here is my Top 10 of 2022:

1. Response CL
2. OKREKTRO white
3. Response CL
4. Re-Nylon Forum Low White
5. NMD S1 RYAT
6. Forum Low Blue
7. adiFOM Q
8. Superturf Adventure F&F
9. Roverend Adventure
10. NMD S1 Made in Germany

Do you agree with that list? ✍🏻

[Werbung / ad]

Thumbnails are unavailable for 10 of these 10 posts. Open a tile to view the post on Instagram.

Tobias Platzer's engagement

Tobias Platzer's engagement rate on Instagram is 4.75%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 21 followers. Likes outnumber comments by roughly 51 to 1, with 1,373 likes and 27 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

4.75%

Avg likes
1.4K
Avg comments
27
Interactions : followers
1 : 21

Lookalike Creators

A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.

Age & Gender

Unlocking shows how this audience splits across age bands and gender, charted from follower data.

Audience Location

Unlocking reveals the countries and cities where the most active followers of this account are concentrated.

Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.

Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research Tobias Platzer further

Flinque ranks Instagram creators in Digital creator and Travel, categories Tobias Platzer is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Tobias Platzer are generated from the Instagram profile data Flinque holds for the account.

Who is Tobias Platzer?

Tobias Platzer (@hypetobs) is a Digital creator creator on Instagram, also filed under Travel. Tobias Platzer carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for Tobias Platzer runs to 11 words across 4 lines.

How many followers does Tobias Platzer have?

Tobias Platzer has 43,806 followers on Instagram (43.8K). Set against 1,326 accounts followed, the audience works out to about 33 followers per account Tobias Platzer follows. Tobias Platzer has built a substantial archive of 1,954 posts.

What is Tobias Platzer's engagement rate?

Tobias Platzer's engagement rate on Instagram is 4.75%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 21 followers. Likes outnumber comments by roughly 51 to 1, with 1,373 likes and 27 comments on an average post, so most reactions are taps rather than replies.

What does Tobias Platzer post about on Instagram?

Flinque files Tobias Platzer under Digital creator, with Travel as a secondary category. Of the 10 most recent posts shown for Tobias Platzer, 7 are carousels and 3 are videos. The 10 recent Instagram captions Flinque holds for Tobias Platzer repeatedly use the words werbung, non-sponsored, adidas, every and sneakers. Tobias Platzer's captions carry hashtags such as #adidas, #interior and #hypetobs. Tobias Platzer writes those captions mainly in English. Tobias Platzer keeps 11 story highlights, which open with a free Flinque account.

How do I contact Tobias Platzer for a collaboration?

Tobias Platzer's contact details are not published on Flinque's public profile. The Instagram bio links to 3 external sites, and a free Flinque account opens those links. Brands with a free Flinque account can shortlist Tobias Platzer and use Flinque's outreach tools wherever a contact route is on file.

Tobias Platzer's own Instagram profile is the one outbound link Flinque publishes for the account, and the 3 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Tobias Platzer.

Unlock Tobias Platzer's audience data