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HOPE MACAULAY (@hope.macaulay), Instagram profile photo
Verified on Instagram

HOPE MACAULAY

Clothing (Brand)
@hope.macaulay
By @hope.1 Mindfully made, family-run and celebrating local craftsmanship in our home of Northern Ireland Sister brand @hopeswool
  • Following 1.2K
  • Followers 718.3K
  • Engagement 0.47%
  • Avg comments 36

About HOPE MACAULAY

HOPE MACAULAY (@hope.macaulay) is a Clothing (Brand) creator on Instagram. The account has 718,293 followers and 2,420 published posts. Recent posts average 2,406 likes and 36 comments, an engagement rate of 0.47%.

An audience of 718.3K puts HOPE MACAULAY in the mid-tier, between 100,000 and 1 million followers. Set against 1,212 accounts followed, the audience works out to about 593 followers per account HOPE MACAULAY follows. HOPE MACAULAY carries Instagram's verified badge and is set up as an Instagram business account. Flinque files HOPE MACAULAY under a single category, Clothing (Brand).

The Instagram bio for HOPE MACAULAY runs to 19 words across 3 lines. The bio mentions @hope.1 and @hopeswool. The latest activity Flinque has on record for HOPE MACAULAY dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

2,420 Posts

Of the 10 most recent posts shown for HOPE MACAULAY, 6 are carousels and 4 are videos. That mix leans toward carousels. With 2,420 posts published, HOPE MACAULAY's archive runs well past the 2,000 mark. Against the audience, that is roughly 297 followers for each post published. HOPE MACAULAY also keeps 37 story highlights on the profile. All 10 carry captions, averaging 29 words each. The captions are written mainly in English. Words that recur across them include knit, pieces, piece, wool and cosy.

Everyday errands, but in statement knits 🍬
Cosy season is the best season ☕️🧸 The Noa Chunky Knit Cardigan, handmade by our incredible team of knitters in Northern Ireland from the softest 100% merino wool
Dalmatian spots 🐾 All of our knitwear pieces come with a label naming the knitter who made it - a little reminder of the hands behind your piece 🤍
Wearable pieces of art 🎨
The prettiest wool to craft with 🦋 At our sister brand Hope’s Wool, discover our signature chunky and colossal wool, plus knitting kits and patterns - so you can knit your very own special piece. Exclusively at
A pink moment 🩷 Our signature Pink Colossal Knit Cardigan is handmade by our talented team of knitters in Northern Ireland from 100% wool - a natural, renewable and biodegradable fibre.
Cosy mornings ☕️ wears our Blue Fish Chunky Knit Sweater, featuring three graphic design fish knitted intricately in intarsia - a piece of beautifully detailed craftsmanship.
Statement pieces made by hand, styled by you 💛
Time to re-introduce ourselves 💛 Meet the talented team of knitters behind our knitwear pieces and the reason why they are so special. We are so grateful for the influx of orders, followers and messages since The Traitors episode last week. Keep your eyes peeled cause you never know who will be wearing a knit next!
Wow. We’ve been completely overwhelmed by your incredible support.

From knitting this cardigan in my bedroom a few years ago, to it becoming our most iconic piece, and now seeing it on TV and go viral.. it’s such a pinch-me moment.

Forever grateful for the love and support you continue to show our cosy, little handmade Northern Irish brand.

Hope ❤️

HOPE MACAULAY's engagement

HOPE MACAULAY's engagement rate on Instagram is 0.47%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 213 followers. Likes outnumber comments by roughly 67 to 1, with 2,406 likes and 36 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

0.47%

Avg likes
2.4K
Avg comments
36
Interactions : followers
1 : 213

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research HOPE MACAULAY further

Flinque ranks Instagram creators in Clothing (Brand), categories HOPE MACAULAY is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about HOPE MACAULAY are generated from the Instagram profile data Flinque holds for the account.

Who is HOPE MACAULAY?

HOPE MACAULAY (@hope.macaulay) is a Clothing (Brand) creator on Instagram. HOPE MACAULAY carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for HOPE MACAULAY runs to 19 words across 3 lines.

How many followers does HOPE MACAULAY have?

HOPE MACAULAY has 718,293 followers on Instagram (718.3K). Set against 1,212 accounts followed, the audience works out to about 593 followers per account HOPE MACAULAY follows. With 2,420 posts published, HOPE MACAULAY's archive runs well past the 2,000 mark.

What is HOPE MACAULAY's engagement rate?

HOPE MACAULAY's engagement rate on Instagram is 0.47%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 213 followers. Likes outnumber comments by roughly 67 to 1, with 2,406 likes and 36 comments on an average post, so most reactions are taps rather than replies.

What does HOPE MACAULAY post about on Instagram?

Flinque files HOPE MACAULAY under a single category, Clothing (Brand). Of the 10 most recent posts shown for HOPE MACAULAY, 6 are carousels and 4 are videos. The 10 recent Instagram captions Flinque holds for HOPE MACAULAY repeatedly use the words knit, pieces, piece, wool and cosy. HOPE MACAULAY writes those captions mainly in English. HOPE MACAULAY keeps 37 story highlights, which open with a free Flinque account.

How do I contact HOPE MACAULAY for a collaboration?

HOPE MACAULAY's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist HOPE MACAULAY and use Flinque's outreach tools wherever a contact route is on file.

HOPE MACAULAY's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with HOPE MACAULAY.

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