- Following 354
- Followers 177.6K
- Engagement 0.97%
- Avg likes 646
- Avg comments 1.4K
About Homebase
Homebase (@homebase_uk) is a Shopping & retail creator on Instagram, also filed under Patio and Shopping & Retail. The account has 177,552 followers and 2,892 published posts. Recent posts average 646 likes and 1,418 comments, an engagement rate of 0.97%.
An audience of 177.6K puts Homebase in the mid-tier, between 100,000 and 1 million followers. Set against 354 accounts followed, the audience works out to about 502 followers per account Homebase follows. Homebase carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Homebase under 4 categories, led by Shopping & retail and followed by Patio, Shopping & Retail and eCommerce/DTC.
The Instagram bio for Homebase runs to 12 words across 2 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Homebase dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
2,892 Posts
Of the 10 most recent posts shown for Homebase, 8 are videos and 2 are carousels. That mix leans toward videos. With 2,892 posts published, Homebase's archive runs well past the 2,000 mark. Against the audience, that is roughly 61 followers for each post published. Homebase also keeps 5 story highlights on the profile. All 10 carry captions, averaging 55 words each. The captions are written mainly in English. Words that recur across them include shop, space, garden, furniture and look. The captions tag #homebase, #exclusive, #houseplants, #airpurifyingplants and #plantslover.
🌲The perfect excuse to swap festive decs for feel-good greenery.
🪴Our new houseplants don’t just look good they help purify the air too!
🛒Now landing in your local garden centres by Homebase
#houseplants #airpurifyingplants #plantslover #gardencentre #homebase
🙌🏼 takes this bathroom from tired tiles to a bright, rustic retreat using Rust-Oleum paint.
🛒Shop paint online at
🚨 WANT TO WIN the table lamp of your choice to brighten up your space in 2026? Here’s your chance!
👇👇
1. Like this post
2. Comment with your favourite lamp (1, 2, 3 or 4)
3. Follow us
🛒AND if you can’t wait to see if you’ve won! Homebase is BACK 💚✨ with 1000’s of Home favourites at your fingertips—from decorating and garden supplies to our popular furniture & garden furniture collections, ALL at #EXCLUSIVE prices 💰 Shop today!
Good Luck! 🤞 Winner chosen at random. Competition ends 16.01.26!! Competition open to UK and ROI residents. Excludes online exclusive products T&Cs apply
nails the look with this dreamy styling ✨
Looking for that XXL mirror moment? Look no further 👀
Our Wide Indoor & Outdoor Mirror (£129.99) makes any space feel brighter, bigger, and instantly lifted ✨
🔎 Product code: 8383647
#homebase
Product code: 8415275
Available at
#mirror #homebase
Don’t leaf it too late — it really pays to shop early Jan this year! 🌿☀️ Spruce up your garden for less with huge ‘early bird’ NEW YEAR savings on garden furniture, sheds, log storage & more 😍✨
Congrats to our winner 👏👏👏
💚 COMPETITION TIME 💚
🚨 WANT TO WIN a £100 Gift Card to spruce up your space in 2026? Here’s your chance!
👇👇
1. Like this post
2. Comment, comment, comment... Tag friends, post emojis, anything! (every comment = 1 entry)
3. Follow us
🛒AND if you can’t wait to see if you’ve won! is BACK 💚✨ with 1000’s of Home favourites at your fingertips—from decorating and garden supplies to our popular furniture & garden furniture collections, ALL at #EXCLUSIVE prices 💰 Shop today!
Good Luck! 🤞 Winner chosen at random. Competition ends 09.01.26!! Competition open to UK and ROI residents. T&Cs apply
#homebase #homedecor
🛒 Shop online at Homebase >> Product code: 8479835
🖱️ Click & Collect in as little as 1 hour from 250+ stores nationwide! 🛍️🚗💨
#homebase #lighting
Fresh, bright & effortlessly serene — SNOWY WHITE brings light, calm, and timeless elegance to your home. 🤍
Pair with:
🖤 Matte black or charcoal accents for a modern edge
🪵 Warm wood textures to add subtle warmth
✨ Silver or brushed gold details for a luxe touch
🕯️ Soft textiles to keep the space cosy and inviting
Create a space that feels airy, elegant, and effortlessly chic. 🏡🛋️
🛒 Shop the look 👉
Homebase's engagement
Homebase's engagement rate on Instagram is 0.97%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 103 followers. Homebase's posts draw more comments than likes on average, 1,418 comments against 646 likes.
Engagement rate
0.97%
- Avg likes
- 646
- Avg comments
- 1.4K
- Interactions : followers
- 1 : 103
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Age & Gender
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Audience Location
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Primary Language
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Audience Interests
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Authenticity
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Audience Quality Score
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Brand Affinity
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Content Strategy
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Commercial Insights
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Industry Fit
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Research Homebase further
Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories Homebase is filed under, and its free tools measure the same figures for any public account.
Frequently asked questions
These answers about Homebase are generated from the Instagram profile data Flinque holds for the account.
Who is Homebase?
Homebase (@homebase_uk) is a Shopping & retail creator on Instagram, also filed under Patio and Shopping & Retail. Homebase carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Homebase runs to 12 words across 2 lines.
How many followers does Homebase have?
Homebase has 177,552 followers on Instagram (177.6K). Set against 354 accounts followed, the audience works out to about 502 followers per account Homebase follows. With 2,892 posts published, Homebase's archive runs well past the 2,000 mark.
What is Homebase's engagement rate?
Homebase's engagement rate on Instagram is 0.97%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 103 followers. Homebase's posts draw more comments than likes on average, 1,418 comments against 646 likes.
What does Homebase post about on Instagram?
Flinque files Homebase under 4 categories, led by Shopping & retail and followed by Patio, Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for Homebase, 8 are videos and 2 are carousels. The 10 recent Instagram captions Flinque holds for Homebase repeatedly use the words shop, space, garden, furniture and look. Homebase's captions carry hashtags such as #homebase, #exclusive and #houseplants. Homebase writes those captions mainly in English. Homebase keeps 5 story highlights, which open with a free Flinque account.
How do I contact Homebase for a collaboration?
Homebase's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Homebase and use Flinque's outreach tools wherever a contact route is on file.
Links
Homebase's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Homebase.