New Flinque AI now scores creator authenticity in real time across 4 platforms. See how
Heidi Merrick (@hmerrick), Instagram profile photo
Verified on Instagram

Heidi Merrick

Fashion Designer
@hmerrick
California lifestyle brand. 2272 Lillie Ave, Summerland, CA 93067. 11-5 Monday - Sunday. @srf_la created by @theheidimerrick
  • Lifestyle
  • Digital Creator
  • Following 2.2K
  • Followers 91.1K
  • Engagement 0.02%
  • Avg comments 1

About Heidi Merrick

Heidi Merrick (@hmerrick) is a Fashion Designer creator on Instagram, also filed under Lifestyle and Digital Creator. The account has 91,147 followers and 6,883 published posts. Recent posts average 24 likes and 1 comment, an engagement rate of 0.02%.

With 91.1K followers, Heidi Merrick is a micro creator by the common 10,000 to 100,000 definition. Set against 2,197 accounts followed, the audience works out to about 41 followers per account Heidi Merrick follows. Heidi Merrick carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Heidi Merrick under 3 categories, led by Fashion Designer and followed by Lifestyle and Digital Creator.

The Instagram bio for Heidi Merrick runs to 18 words across 4 lines. The bio mentions @srf_la and @theheidimerrick. The latest activity Flinque has on record for Heidi Merrick dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

6,883 Posts

Of the 10 most recent posts shown for Heidi Merrick, 5 are carousels and 5 are videos. No single format accounts for most of them. With 6,883 posts published, Heidi Merrick's archive runs well past the 2,000 mark. Against the audience, that is roughly 13 followers for each post published. Heidi Merrick also keeps 10 story highlights on the profile. All 10 carry captions, averaging 17 words each. The captions are written mainly in English. Words that recur across them include shop, angeles, perfect, barrel and sleeve.

In a lovely lavender, the Stallion Top is the perfect cotton blouse to consider x
Our new barrel sleeve crewnecks are the perfect post SRF throw on, made in Los Angeles x
In Noir corduroy, tailored silhouettes that will become staples in your wardrobe. Shop now at
Clean lines compliment a silhouette that flatters, in the Azadeh. Made in Los Angeles, shop now x
Looks we love, worn by you ✨
A favorite is back again, because you love it so much. The Margo, restocked in all of your favorite hues at x
The Azadeh 🤎 Bold, refined, ready for everyday and every moment. Shop now at x
Foundational pieces to build a wardrobe around, shop now at x
The Corsica swimsuit is made for real days, not just the water. Subtle, strong, and refined, this is swimwear designed to stay in your rotation x
Our new Barrel Sleeve Unisex Crewneck offers that cool guy look with sustainable practices at its core. Made in Los Angeles, shop the SRF HEIDI MERRICK Collection at 🌊

Heidi Merrick's engagement

Heidi Merrick's engagement rate on Instagram is 0.02%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 5,000 followers. An average post collects 24 likes and 1 comment, close to 24 likes for each comment.

Engagement rate

0.02%

Avg likes
24
Avg comments
1
Interactions : followers
1 : 5,000

Lookalike Creators

A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.

Age & Gender

Unlocking shows how this audience splits across age bands and gender, charted from follower data.

Audience Location

Unlocking reveals the countries and cities where the most active followers of this account are concentrated.

Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.

Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research Heidi Merrick further

Heidi Merrick is listed in 1 Flinque ranking of Instagram creators, and the free tools beside it measure the same figures for any public account.

Frequently asked questions

These answers about Heidi Merrick are generated from the Instagram profile data Flinque holds for the account.

Who is Heidi Merrick?

Heidi Merrick (@hmerrick) is a Fashion Designer creator on Instagram, also filed under Lifestyle and Digital Creator. Heidi Merrick carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Heidi Merrick runs to 18 words across 4 lines.

How many followers does Heidi Merrick have?

Heidi Merrick has 91,147 followers on Instagram (91.1K). Set against 2,197 accounts followed, the audience works out to about 41 followers per account Heidi Merrick follows. With 6,883 posts published, Heidi Merrick's archive runs well past the 2,000 mark.

What is Heidi Merrick's engagement rate?

Heidi Merrick's engagement rate on Instagram is 0.02%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 5,000 followers. An average post collects 24 likes and 1 comment, close to 24 likes for each comment.

What does Heidi Merrick post about on Instagram?

Flinque files Heidi Merrick under 3 categories, led by Fashion Designer and followed by Lifestyle and Digital Creator. Of the 10 most recent posts shown for Heidi Merrick, 5 are carousels and 5 are videos. The 10 recent Instagram captions Flinque holds for Heidi Merrick repeatedly use the words shop, angeles, perfect, barrel and sleeve. Heidi Merrick writes those captions mainly in English. Heidi Merrick keeps 10 story highlights, which open with a free Flinque account.

How do I contact Heidi Merrick for a collaboration?

Heidi Merrick's contact details are not published on Flinque's public profile. The Instagram bio links to 3 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Heidi Merrick and use Flinque's outreach tools wherever a contact route is on file.

Heidi Merrick's own Instagram profile is the one outbound link Flinque publishes for the account, and the 3 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Heidi Merrick.

Unlock Heidi Merrick's audience data