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HBFace (@hb.face), Instagram profile photo
Verified on Instagram

HBFace

Beauty, cosmetic & personal care
@hb.face
Brow & Beauty Studio 3 Locations / — As seen in @forbes @hellocanadamag @refinery29 @ellecanada @fashioncanada
  • Beauty & Skincare
  • Cosmetics
  • Following 3
  • Followers 32.6K
  • Engagement 0.72%
  • Avg comments 36

About HBFace

HBFace (@hb.face) is a Beauty, cosmetic & personal care creator on Instagram, also filed under Beauty & Skincare and Cosmetics. The account has 32,630 followers and 2,020 published posts. Recent posts average 176 likes and 36 comments, an engagement rate of 0.72%.

With 32.6K followers, HBFace is a micro creator by the common 10,000 to 100,000 definition. HBFace follows just 3 accounts, which leaves well over 1,000 followers for every account followed. HBFace carries Instagram's verified badge and is set up as an Instagram business account. Flinque files HBFace under 3 categories, led by Beauty, cosmetic & personal care and followed by Beauty & Skincare and Cosmetics.

The Instagram bio for HBFace runs to 13 words across 3 lines. The bio mentions @forbes, @hellocanadamag, @refinery29 and @ellecanada. The latest activity Flinque has on record for HBFace dates from November 2025.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

2,020 Posts

Of the 10 most recent posts shown for HBFace, 5 are single images, 3 are videos and 2 are carousels. No single format accounts for most of them. With 2,020 posts published, HBFace's archive runs well past the 2,000 mark. Against the audience, that is roughly 16 followers for each post published. HBFace also keeps 22 story highlights on the profile. All 10 carry captions, averaging 63 words each. The captions are written mainly in English. Words that recur across them include skin, it’s, feel, hydration and isn’t. The captions tag #bluemonday and #inthepress.

Blue Monday, reframed.

is reminding us that beauty isn’t about perfection — it’s about resilience, routine, and how you feel in your own skin. Grounding rituals over trends. Presence over pressure. 💙

#BlueMonday #InThePress
We just signed our fourth HBFace location in London 🖊️ ✨

So proud of how far this brand has come and so excited for what’s ahead.

Endless gratitude for my main squeeze for being my rock through every high and every challenge. This next chapter is going to be amazing.

Let’s gooooooo 🤍

👢👌🏼👯
Join us at HBFace Toronto for our Get Charmed Party ✨

👉🏻 Tomorrow from 10–6

Get your bags charmed and your bracelets iced out.
In partnership with

We can’t wait to welcome you 🤍

( we will have our signature HBF makeup bags onsite, first come first serve )
Artist Sara from our Sarnia studio 🫶🏻💓
Wearing all HBFace

✨ Skin Perfector 04
✨ Concealer 03
✨ Brow Pencil 03
✨ Clear Brow Glaze
✨ Lip Crayon 06
✨ Fuchsia Glow Blush

Tap to shop and recreate this effortless, everyday glow 🤍
At HBFace, we believe it all starts with the brows.

Our studios are fully booked and buzzing, and you can secure your appointment by booking online or emailing your local studio directly.

Featured here is a brow shape + tint, beautifully done by our talented Sarnia artist 🤎✨

Ready for your brow moment?
Book online at
January isn’t just about goals, it’s about taking care of your mental health too. This month, focus on routines that support you and make you feel your best.

Cleansing with The Rose Bubbly Cleanser, locking in hydration with The Balm, and pre-booking your appointments so self-care is already planned.

When you take care of yourself first, everything else feels lighter.

To book any location: 🔗🫶🏻✔️
For me, the week starts on Sunday.
That’s when I set my intentions, not just for work, but for how I want to feel.

Skin care goals.
Time blocked to rest without guilt.
And real boundaries around my time, because productivity means nothing if your nervous system is fried.

I’ve learned that rest is not something you earn, it’s something you schedule.

And when it’s planned, you don’t feel bad for taking it.

Today I’m using our Water for the Skin, which I genuinely love. On days when I’m not in the best place mentally, I always make sure I still do my skincare.

It’s a small ritual, but it grounds me. It reminds me to slow down, breathe, and take care of myself before taking care of everything else.

Sometimes showing up looks like big goals and big energy. And sometimes it looks like hydration, quiet moments, and choosing yourself anyway.

Sunday resets.
Soft discipline.
Glowing skin and a clear mind going into the week ahead.
Hydration that does more than just moisturize.

Our hyaluronic acid serum is infused with skin-loving ingredients that work together to hydrate, strengthen, and smooth the skin.

Hyaluronic acid deeply hydrates by holding up to 1,000x its weight in water, helping skin look plump and radiant.

Seaweed extract supports the skin barrier, helps calm irritation, and balances congested or stressed skin.

Niacinamide improves texture, refines the look of pores, evens skin tone, and supports barrier health.

Peptides help support collagen and elasticity for firmer, healthier-looking skin over time.

This isn’t just hydration. It’s skin support from the inside out. ✨💧
So excited to welcome Jen Crawford as District Manager 🤎

I began my career at 15 years old in Sarnia, learning the industry alongside Jen at Caryl Baker Visage. Her leadership, experience, and passion for people make her an incredible addition as she oversees our growing studios.

Welcome to the HBFace family ✨
HBFace x Fashion Magazine. Holiday sets looking good in print.

HBFace's engagement

HBFace's engagement rate on Instagram is 0.72%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 139 followers. Comments stay close to likes on HBFace's posts, at 176 likes and 36 comments on average, about 4.9 likes per comment.

Engagement rate

0.72%

Avg likes
176
Avg comments
36
Interactions : followers
1 : 139

Lookalike Creators

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research HBFace further

Flinque ranks Instagram creators in Beauty, cosmetic & personal care and Beauty & Skincare, categories HBFace is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about HBFace are generated from the Instagram profile data Flinque holds for the account.

Who is HBFace?

HBFace (@hb.face) is a Beauty, cosmetic & personal care creator on Instagram, also filed under Beauty & Skincare and Cosmetics. HBFace carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for HBFace runs to 13 words across 3 lines.

How many followers does HBFace have?

HBFace has 32,630 followers on Instagram (32.6K). HBFace follows just 3 accounts, which leaves well over 1,000 followers for every account followed. With 2,020 posts published, HBFace's archive runs well past the 2,000 mark.

What is HBFace's engagement rate?

HBFace's engagement rate on Instagram is 0.72%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 139 followers. Comments stay close to likes on HBFace's posts, at 176 likes and 36 comments on average, about 4.9 likes per comment.

What does HBFace post about on Instagram?

Flinque files HBFace under 3 categories, led by Beauty, cosmetic & personal care and followed by Beauty & Skincare and Cosmetics. Of the 10 most recent posts shown for HBFace, 5 are single images, 3 are videos and 2 are carousels. The 10 recent Instagram captions Flinque holds for HBFace repeatedly use the words skin, it’s, feel, hydration and isn’t. HBFace's captions carry hashtags such as #bluemonday and #inthepress. HBFace writes those captions mainly in English. HBFace keeps 22 story highlights, which open with a free Flinque account.

How do I contact HBFace for a collaboration?

HBFace's contact details are not published on Flinque's public profile. The Instagram bio links to 5 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist HBFace and use Flinque's outreach tools wherever a contact route is on file.

HBFace's own Instagram profile is the one outbound link Flinque publishes for the account, and the 5 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with HBFace.

Unlock HBFace's audience data