- Following 9
- Followers 66.5K
- Engagement 3.49%
- Avg likes 2.7K
- Avg comments 48
About Haarwald
Haarwald (@haarwald) is a Beauty, cosmetic & personal care creator on Instagram, also filed under Automotive. The account has 66,510 followers and 425 published posts. Recent posts average 2,720 likes and 48 comments, an engagement rate of 3.49%.
With 66.5K followers, Haarwald is a micro creator by the common 10,000 to 100,000 definition. Haarwald follows just 9 accounts, which leaves well over 1,000 followers for every account followed. Haarwald carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Haarwald under Beauty, cosmetic & personal care, with Automotive as a secondary category.
The Instagram bio for Haarwald runs to 20 words across 4 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Haarwald dates from May 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
425 Posts
Of the 10 most recent posts shown for Haarwald, 5 are videos, 4 are single images and 1 is a carousel. No single format accounts for most of them. 425 published posts give Haarwald a moderate archive on Instagram. Against the audience, that is roughly 156 followers for each post published. Haarwald also keeps 6 story highlights on the profile. 9 of those 10 carry captions, averaging 57 words each. The captions are written mainly in German. Words that recur across them include erhältlich, rossmann, viele, sofort and unsere. The captions tag #haarwald, #rossmann, #dm, #stylingpowder and #shampoo.
Tue deinen Haaren etwas Gutes und pflege sie mindestens 1-2x die Woche mit dem Power Shampoo.
#haarwald #shampoo #shampooempfehlung
Pflege dein Haar regelmäßig. Viele vernachlässigen das.
#rossmann #haarwald #kur
Und ehrlich gesagt fühlt sich das bis heute noch surreal an.
Wenn ich daran denke, wie alles angefangen hat…
wie viele Gespräche, Rückschläge, Ideen und vor allem wie viele Jahre Arbeit hinter Haarwald stecken, dann erfüllt mich das einfach nur mit Dankbarkeit.
Dass ich gemeinsam mit Julian Draxler eine Marke aufbauen durfte, die heute deutschlandweit in den Regalen steht, ist etwas, das ich wahrscheinlich noch lange nicht komplett realisieren werde.
Was als Vision begonnen hat, ist heute Realität geworden.
Und trotzdem habe ich das Gefühl, dass unsere Reise gerade erst anfängt.
Danke an jeden einzelnen Menschen, der mich, uns und Haarwald unterstützt.
Egal ob durch Nachrichten, Storys, Empfehlungen oder indem ihr unsere Produkte ausprobiert — ich weiß das wirklich zu schätzen. 🤍
Das Wichtigste für mich ist aber:
Haarwald ist nicht einfach irgendein Produkt. Hinter allem steckt jahrelange Arbeit, echte Leidenschaft und der Anspruch, etwas Hochwertiges zu erschaffen, hinter dem wir zu 100% stehen können.
Und genau deshalb kann ich voller Überzeugung sagen:
Wer die Produkte einmal testet, wird definitiv nicht enttäuscht sein.
Danke für euren ganzen Support.
Das ist erst der Anfang. 🌳🤝🏽
Hast du es bereits getestet?
#haarwald #rossmann
Glückwunsch an für die Teilnahme bei der WM 🤝🚀
#haarwald #nadiemamiri #wm #dm
Erhältlich bei & 🤝
#stylingpowder
Haarwald gibt es ab sofort auch bei Müller. Schlagt zu, bevor es wieder ausverkauft ist.
#haarwald #müller
Ein besonderer Meilenstein für uns, den wir heute gemeinsam mit dm feiern dürfen. Im Reel mit dabei: Nadiem Amiri und Phillip Tietz, die Haarwald als festen Teil ihrer Game Day Routine nutzen ⚽💪
Ob vor dem Spiel, im Alltag oder für den perfekten Look – Haarwald steht für starken Halt, Friseurqualität und maximale Performance. Ab sofort findet ihr unsere Produkte auch bei dm. 🚀
#haarwald #dm #neuBeidm #gamedayroutine #haircare
Und ganz ehrlich: Wir sind extrem stolz darauf.
Was als Vision begonnen hat, steht jetzt endlich in den Regalen.
Mit dabei: Wax, Styling Powder und unsere Pflegeprodukte – ab sofort bei Rossmann für euch verfügbar.
Und es kommt noch besser:
Das Blue Wax ist wieder in der alten Formulierung zurück. Genau so, wie es sich viele von euch gewünscht haben.
Also: Geht zu Rossmann, schaut nach Haarwald und schlagt zu, bevor wieder alles ausverkauft ist. 👀
Und haltet die Augen offen: In einigen Filialen verstecken sich sogar signierte Produkte von Fußballstars, Influencern & Co. ⚽🔥
Wer eins findet, hat nicht nur Haarwald in der Hand – sondern vielleicht ein echtes Highlight.
#Haarwald #Rossmann #JetztNeu #BlueWax #StylingPowder
Haarwald's engagement
Haarwald's engagement rate on Instagram is 3.49%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 29 followers. Likes outnumber comments by roughly 57 to 1, with 2,720 likes and 48 comments on an average post, so most reactions are taps rather than replies.
Engagement rate
3.49%
- Avg likes
- 2.7K
- Avg comments
- 48
- Interactions : followers
- 1 : 29
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Primary Language
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Research Haarwald further
Flinque ranks Instagram creators in Beauty, cosmetic & personal care and Automotive, categories Haarwald is filed under, and its free tools measure the same figures for any public account.
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Frequently asked questions
These answers about Haarwald are generated from the Instagram profile data Flinque holds for the account.
Who is Haarwald?
Haarwald (@haarwald) is a Beauty, cosmetic & personal care creator on Instagram, also filed under Automotive. Haarwald carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Haarwald runs to 20 words across 4 lines.
How many followers does Haarwald have?
Haarwald has 66,510 followers on Instagram (66.5K). Haarwald follows just 9 accounts, which leaves well over 1,000 followers for every account followed. 425 published posts give Haarwald a moderate archive on Instagram.
What is Haarwald's engagement rate?
Haarwald's engagement rate on Instagram is 3.49%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 29 followers. Likes outnumber comments by roughly 57 to 1, with 2,720 likes and 48 comments on an average post, so most reactions are taps rather than replies.
What does Haarwald post about on Instagram?
Flinque files Haarwald under Beauty, cosmetic & personal care, with Automotive as a secondary category. Of the 10 most recent posts shown for Haarwald, 5 are videos, 4 are single images and 1 is a carousel. The 9 recent Instagram captions Flinque holds for Haarwald repeatedly use the words erhältlich, rossmann, viele, sofort and unsere. Haarwald's captions carry hashtags such as #haarwald, #rossmann and #dm. Haarwald writes those captions mainly in German. Haarwald keeps 6 story highlights, which open with a free Flinque account.
How do I contact Haarwald for a collaboration?
Haarwald's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Haarwald and use Flinque's outreach tools wherever a contact route is on file.
Links
Haarwald's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Haarwald.