- Following 4.9K
- Followers 9.3K
- Engagement 0.19%
- Avg likes 19
- Avg comments 1
About Gustav
Gustav (@gustavconcept) is an Office Equipment Store creator on Instagram, also filed under eCommerce/DTC. The account has 9,250 followers and 1,242 published posts. Recent posts average 19 likes and 1 comment, an engagement rate of 0.19%.
Gustav belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Gustav follows 4,868 accounts, so the audience is roughly 1.9 times the size of the list followed. Gustav carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Gustav under Office Equipment Store, with eCommerce/DTC as a secondary category.
The Instagram bio for Gustav runs to 15 words across 3 lines. The latest activity Flinque has on record for Gustav dates from May 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
1,242 Posts
Of the 10 most recent posts shown for Gustav, 9 are videos and 1 is a carousel. That mix leans toward videos. Gustav has built a substantial archive of 1,242 posts. Against the audience, that is roughly 7.4 followers for each post published. Gustav also keeps 25 story highlights on the profile. All 10 carry captions, averaging 61 words each. The captions are written mainly in English. Words that recur across them include workspace, people, working, work and it’s. The captions tag #workfromanywhere, #hybridwork, #remotework, #wfh and #digitalnomad.
People often buy a Gustav product because they need a better way to organise their workspace.
A year later, they tell us:
“I use it every single day.”
Years later:
“I can’t imagine working without it.”
The best products aren’t the ones that impress you on day one.
They’re the ones that quietly become part of your routine.
Your entire office fits inside this bag.
Meet DeskMate.
#remotework #wfh #workfromanywhere #digitalnomad #portableoffice
It’s freedom.
The freedom to follow the sun.
To sit in the garden.
To enjoy a beautiful day without feeling like you should be stuck inside.
That’s worth a lot more than people think.
One thing I love about working this way is how easy it is to leave work behind when the day is done. A quick roll-up of my FlexMat, laptop away, and my workspace disappears in seconds.
No dedicated office. No permanent desk. Just a workspace that appears when I need it and rolls away when I’d rather be enjoying the weekend.
The summers are too short to spend them indoors anyway.
Have a great weekend ☀️
When Judit and Chris discovered that the magic wasn’t just in organising your workspace, but in transforming Gustav into an ergonomic laptop stand.
That was in 2017.
Today, over 50,000 people use Gustav every day.
It’s funny how one simple idea can travel so far.
Today, I chose the garden.
Summer is far too short to spend every day sitting inside a dark office, so whenever I can, I take my workspace outside.
A side effect of having everything organised in my Gustav Original is that my office can move with me. Some days it’s the kitchen table, some days the sofa, and today it’s here in the sun.
Work still gets done. But the day feels a little better.
When we started Gustav, we spent a lot of time thinking about work. How people work. Where they work. What they need to stay organised and productive.
What we didn’t fully appreciate was what flexibility gives back.
A slower morning.
A walk by the water.
Being there for school pickup.
An extra coffee with someone you love.
The freedom to finish your work without feeling like life is happening somewhere else.
Maybe working from anywhere was never really about working everywhere.
Maybe it’s about creating space for the things that matter outside of work.
The best part of a flexible workspace isn’t the workspace itself.
It’s the life that fits around it.
#ThisIsYourSpace #WorkFromAnywhere #HybridWork #FutureOfWork #WorkLifeBalance GustavConcept
But over time, we realised people were using it for something much bigger.
Teachers carrying their classroom.
Consultants moving between meetings.
Hybrid workers commuting every day.
People working wherever they can find focus.
Because today, work rarely happens in just one place anymore.
DeskMate became a way to carry your entire workspace with you — organised, ready, and always familiar.
From home office.
To train.
To shared desk.
To meeting room.
This is your space.
#desksharing #hybridwork #workbag #modernworkplace #teachers homeoffice officedesign gustavconcept
Thumbnails are unavailable for 10 of these 10 posts. Open a tile to view the post on Instagram.
Gustav's engagement
Gustav's engagement rate on Instagram is 0.19%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 526 followers. An average post collects 19 likes and 1 comment, close to 19 likes for each comment.
Engagement rate
0.19%
- Avg likes
- 19
- Avg comments
- 1
- Interactions : followers
- 1 : 526
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Primary Language
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Audience Interests
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Authenticity
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Audience Quality Score
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Content Strategy
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Commercial Insights
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Industry Fit
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Research Gustav further
Flinque ranks Instagram creators in eCommerce/DTC, categories Gustav is filed under, and its free tools measure the same figures for any public account.
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Frequently asked questions
These answers about Gustav are generated from the Instagram profile data Flinque holds for the account.
Who is Gustav?
Gustav (@gustavconcept) is an Office Equipment Store creator on Instagram, also filed under eCommerce/DTC. Gustav carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Gustav runs to 15 words across 3 lines.
How many followers does Gustav have?
Gustav has 9,250 followers on Instagram (9.3K). Gustav follows 4,868 accounts, so the audience is roughly 1.9 times the size of the list followed. Gustav has built a substantial archive of 1,242 posts.
What is Gustav's engagement rate?
Gustav's engagement rate on Instagram is 0.19%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 526 followers. An average post collects 19 likes and 1 comment, close to 19 likes for each comment.
What does Gustav post about on Instagram?
Flinque files Gustav under Office Equipment Store, with eCommerce/DTC as a secondary category. Of the 10 most recent posts shown for Gustav, 9 are videos and 1 is a carousel. The 10 recent Instagram captions Flinque holds for Gustav repeatedly use the words workspace, people, working, work and it’s. Gustav's captions carry hashtags such as #workfromanywhere, #hybridwork and #remotework. Gustav writes those captions mainly in English. Gustav keeps 25 story highlights, which open with a free Flinque account.
How do I contact Gustav for a collaboration?
Gustav's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Gustav and use Flinque's outreach tools wherever a contact route is on file.
Links
Gustav's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Gustav.