New Flinque AI now scores creator authenticity in real time across 4 platforms. See how
Verified on Instagram

Grossmith London

Health/beauty
@grossmithlondon
Fine fragrance house founded in 1835. A fascinating story of discovery, heritage and revival. Our online shop is open for delivery within the UK.
  • Beauty & Skincare
  • Following 1.1K
  • Followers 6.7K
  • Engagement 1.17%
  • Avg comments 3

About Grossmith London

Grossmith London (@grossmithlondon) is a Health/beauty creator on Instagram, also filed under Beauty & Skincare. The account has 6,748 followers and 1,166 published posts. Recent posts average 76 likes and 3 comments, an engagement rate of 1.17%.

Grossmith London belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Grossmith London follows 1,137 accounts, so the audience is roughly 5.9 times the size of the list followed. Grossmith London is set up as an Instagram business account. Flinque files Grossmith London under Health/beauty, with Beauty & Skincare as a secondary category.

The Instagram bio for Grossmith London runs to 24 words across 2 lines. The latest activity Flinque has on record for Grossmith London dates from April 2026.

1,166 Posts

Of the 10 most recent posts shown for Grossmith London, 6 are single images and 4 are carousels. That mix leans toward single images. Grossmith London has built a substantial archive of 1,166 posts. Against the audience, that is roughly 5.8 followers for each post published. All 10 carry captions, averaging 31 words each. The captions are written mainly in English. Words that recur across them include heritage, perfumehistory, sylvan, song and perfume. The captions tag #grossmith, #grossmithlondon, #heritage, #perfumehistory and #sylvansong.

Celebrate Shem-el-Nessim with us today!

Rooted in ancient Egyptian tradition, Shem-el-Nessim — meaning "smelling the breeze" — has welcomed in spring for centuries.

In 1906, John Lipscomb Grossmith was so captivated by this festival that he was inspired to create his own Shem-el-Nessim perfume.

#Grossmith #GrossmithLondon #ShemElNessim #ShamElNessim #SmellingTheBreeze
Wishing you a very Merry Christmas and a Happy New Year!
Sylvan Song balances fresh bergamot with floral notes of jasmine, rose, and ylang ylang. The base is rich with patchouli, vetiver, incense and tonka bean.

#Grossmith #GrossmithLondon #SylvanSong #Fortnums #Exclusive
To mark a decade since the launch of Sylvan Song, created exclusively for, Grossmith produced Sylvan Song in a Perfume concentration. Every detail reflects careful craftsmanship — from the fluted glass bottle to its elegant presentation box, hand-made in England.

#Grossmith #GrossmithLondon #SylvanSong #Fortnums #Exclusive
When Sylvan Song launched in 2014, wrote ‘the quality of the ingredients and the elegance of the composition make it impossible to dismiss’ – visit the perfumery to sample Sylvan Song yourself.

#Grossmith #GrossmithLondon #SylvanSong #Fortnums #Exclusive
Now back in family hands, owned and managed by fifth and sixth generation family members, Grossmith continues to honour its past while crafting the future of fine fragrance.

#Grossmith #GrossmithLondon #HasuNoHana
Grossmith was the only English perfume house to win a prize medal at the 1851 Great Exhibition.

#Grossmith #GrossmithLondon #Heritage #PerfumeHistory #1851
Grossmith’s Classic fragrances were designed to transport the wearer in their imagination – Hasu-no-Hana to Japan, Shem-el-Nessim to Arabia and Phul-Nana to India.

#Grossmith #GrossmithLondon #Heritage #PerfumeHistory
Endorsed by Queen Victoria, King Edward VII, and Queen Mary - Grossmith was patronised by three generations of British royalty.

#Grossmith #GrossmithLondon #Heritage #PerfumeHistory #Regal
Known as ‘The Laboratory of Flowers’, Grossmith’s Newgate Street factory was a haven of creativity and craftsmanship. Over 300 unique formulations were created here.

#Grossmith #GrossmithLondon #Heritage #PerfumeHistory #LaboratoryOfFlowers

Thumbnails are unavailable for 10 of these 10 posts. Open a tile to view the post on Instagram.

Grossmith London's engagement

Grossmith London's engagement rate on Instagram is 1.17%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 85 followers. An average post collects 76 likes and 3 comments, close to 25 likes for each comment.

Engagement rate

1.17%

Avg likes
76
Avg comments
3
Interactions : followers
1 : 85

Lookalike Creators

A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.

Age & Gender

Unlocking shows how this audience splits across age bands and gender, charted from follower data.

Audience Location

Unlocking reveals the countries and cities where the most active followers of this account are concentrated.

Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.

Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research Grossmith London further

Flinque ranks Instagram creators in Beauty & Skincare, categories Grossmith London is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Grossmith London are generated from the Instagram profile data Flinque holds for the account.

Who is Grossmith London?

Grossmith London (@grossmithlondon) is a Health/beauty creator on Instagram, also filed under Beauty & Skincare. Grossmith London is set up as an Instagram business account. The Instagram bio for Grossmith London runs to 24 words across 2 lines.

How many followers does Grossmith London have?

Grossmith London has 6,748 followers on Instagram (6.7K). Grossmith London follows 1,137 accounts, so the audience is roughly 5.9 times the size of the list followed. Grossmith London has built a substantial archive of 1,166 posts.

What is Grossmith London's engagement rate?

Grossmith London's engagement rate on Instagram is 1.17%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 85 followers. An average post collects 76 likes and 3 comments, close to 25 likes for each comment.

What does Grossmith London post about on Instagram?

Flinque files Grossmith London under Health/beauty, with Beauty & Skincare as a secondary category. Of the 10 most recent posts shown for Grossmith London, 6 are single images and 4 are carousels. The 10 recent Instagram captions Flinque holds for Grossmith London repeatedly use the words heritage, perfumehistory, sylvan, song and perfume. Grossmith London's captions carry hashtags such as #grossmith, #grossmithlondon and #heritage. Grossmith London writes those captions mainly in English.

How do I contact Grossmith London for a collaboration?

Grossmith London's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Grossmith London and use Flinque's outreach tools wherever a contact route is on file.

Grossmith London's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Grossmith London.

Unlock Grossmith London's audience data