- Following 2.2K
- Followers 123.1K
- Engagement 0.43%
- Avg likes 330
- Avg comments 295
About Gray Label
Gray Label (@gray_label) is an eCommerce/DTC creator on Instagram. The account has 123,140 followers and 3,701 published posts. Recent posts average 330 likes and 295 comments, an engagement rate of 0.43%.
An audience of 123.1K puts Gray Label in the mid-tier, between 100,000 and 1 million followers. Set against 2,211 accounts followed, the audience works out to about 56 followers per account Gray Label follows. Gray Label is set up as an Instagram business account. Flinque files Gray Label under a single category, eCommerce/DTC.
The Instagram bio for Gray Label runs to 21 words across 4 lines. The latest activity Flinque has on record for Gray Label dates from October 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
3,701 Posts
Of the 10 most recent posts shown for Gray Label, 8 are carousels and 2 are single images. That mix leans toward carousels. With 3,701 posts published, Gray Label's archive runs well past the 2,000 mark. Against the audience, that is roughly 33 followers for each post published. Gray Label also keeps 10 story highlights on the profile. All 10 carry captions, averaging 38 words each. The captions are written mainly in English. Words that recur across them include photography, back, merino, wool and little.
15 years. 15 highlights.
The evening unfolded over drinks, surrounded by an installation showcasing 15 highlights from Gray Label’s past 15 years.
Celebrating this milestone together with everyone who has been part of Gray Label and our journey.
Thank you for 15 years and for being part of our story.
Photography by
Installation Art Direction by
15 years. 15 highlights.
A look back at the moments that shaped Gray Label and a glimpse of what’s next.
We started the evening with an intimate press dinner to mark the occasion, with a touch of Mexican flavours.
Photography
Press Dinner PR
Made from 100% RWS-certified Merino wool for ultimate warmth and softness.
Now available!
Side note: the Tretorn boots are back in stock!
Photography
This Children’s Book Week, Athenaeum x Gray Label are once again bringing the magic of paper back to kids, because stories shape us, and reading together matters more than ever.
Join Iris Enthoven and Karst-Janneke Rogaar (winner of the Gouden Penseel 2026) for a magical read-aloud morning on October 4th, as they take your little one on a journey with their own stories.
Limited spots available, link in bio. We hope to see you there!
By
Discover our Autumn/Winter collection online or in our Brand Store. See you there.
100% soft merino wool for first sleeps, first outings and first autumns. Made in our warm Essential colours.
Photography
Shot with Bobbe at one month old.
Finding new rhythms, shifting places, and settling into the quiet moments at home. Our miniature Essentials are made for these first days: gentle on newborn skin, easy in every movement.
Photography
Gray Label's engagement
Gray Label's engagement rate on Instagram is 0.43%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 233 followers. Comments stay close to likes on Gray Label's posts, at 330 likes and 295 comments on average, about 1.1 likes per comment.
Engagement rate
0.43%
- Avg likes
- 330
- Avg comments
- 295
- Interactions : followers
- 1 : 233
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Age & Gender
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Audience Location
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Primary Language
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Audience Interests
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Authenticity
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Audience Quality Score
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Brand Affinity
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Content Strategy
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Commercial Insights
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Industry Fit
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Research Gray Label further
Flinque ranks Instagram creators in eCommerce/DTC, categories Gray Label is filed under, and its free tools measure the same figures for any public account.
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Frequently asked questions
These answers about Gray Label are generated from the Instagram profile data Flinque holds for the account.
Who is Gray Label?
Gray Label (@gray_label) is an eCommerce/DTC creator on Instagram. Gray Label is set up as an Instagram business account. The Instagram bio for Gray Label runs to 21 words across 4 lines.
How many followers does Gray Label have?
Gray Label has 123,140 followers on Instagram (123.1K). Set against 2,211 accounts followed, the audience works out to about 56 followers per account Gray Label follows. With 3,701 posts published, Gray Label's archive runs well past the 2,000 mark.
What is Gray Label's engagement rate?
Gray Label's engagement rate on Instagram is 0.43%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 233 followers. Comments stay close to likes on Gray Label's posts, at 330 likes and 295 comments on average, about 1.1 likes per comment.
What does Gray Label post about on Instagram?
Flinque files Gray Label under a single category, eCommerce/DTC. Of the 10 most recent posts shown for Gray Label, 8 are carousels and 2 are single images. The 10 recent Instagram captions Flinque holds for Gray Label repeatedly use the words photography, back, merino, wool and little. Gray Label writes those captions mainly in English. Gray Label keeps 10 story highlights, which open with a free Flinque account.
How do I contact Gray Label for a collaboration?
Gray Label's contact details are not published on Flinque's public profile. The Instagram bio links to 5 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Gray Label and use Flinque's outreach tools wherever a contact route is on file.
Links
Gray Label's own Instagram profile is the one outbound link Flinque publishes for the account, and the 5 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Gray Label.