- Following 2.2K
- Followers 122.2K
- Engagement 0.43%
- Avg likes 330
- Avg comments 295
About Gray Label
Gray Label (@gray_label) is an eCommerce/DTC creator on Instagram. The account has 122,223 followers and 3,650 published posts. Recent posts average 330 likes and 295 comments, an engagement rate of 0.43%.
An audience of 122.2K puts Gray Label in the mid-tier, between 100,000 and 1 million followers. Set against 2,209 accounts followed, the audience works out to about 55 followers per account Gray Label follows. Gray Label is set up as an Instagram business account. Flinque files Gray Label under a single category, eCommerce/DTC.
The Instagram bio for Gray Label runs to 15 words across 4 lines. The latest activity Flinque has on record for Gray Label dates from June 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
3,650 Posts
Of the 10 most recent posts shown for Gray Label, 7 are carousels and 3 are videos. That mix leans toward carousels. With 3,650 posts published, Gray Label's archive runs well past the 2,000 mark. Against the audience, that is roughly 33 followers for each post published. Gray Label also keeps 13 story highlights on the profile. All 10 carry captions, averaging 37 words each. The captions are written mainly in English. Words that recur across them include together, summer, family, little and ready. The captions tag #postfamilyresort, #graylabel, #giveaway, #familyholidayaustria and #familyhotelaustria.
P.S. It might be the perfect time to take a peek at our store and e-shop.
For those very first moments together, filled with snuggles, cuddles, and routines in matching comfort.
Photography
Soon, they will welcome their second child, and Suzanne will become a big sister.
Read the full interview on
Shot by
The coolest Gray Label looks are now available at the POST Family Shop, and to celebrate this special collaboration as well as Gray Label’s 15-year anniversary, we’re giving away a Family Package for everyone who loves beautiful kids fashion and family holidays in Austria:
* 2 nights at the POST Family Resort for 2 adults + 2 children
* plus Gray Label outfits for the whole family.
Here’s how to enter: ✨Follow and ✨Like this post and comment who you’d love to spend your holiday in Salzburger Land with.
Entries close:, 11:59 PM. The stay can be redeemed outside of July, August, and New Year’s Eve, subject to availability. No cash alternative. Travel is not included. Participants must be 18 years or older. The winner will be selected at random and notified via DM. This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram or Facebook.
#postfamilyresort #graylabel #giveaway #familyholidayaustria #familyhotelaustria
Thumbnails are unavailable for 10 of these 10 posts. Open a tile to view the post on Instagram.
Gray Label's engagement
Gray Label's engagement rate on Instagram is 0.43%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 233 followers. Comments stay close to likes on Gray Label's posts, at 330 likes and 295 comments on average, about 1.1 likes per comment.
Engagement rate
0.43%
- Avg likes
- 330
- Avg comments
- 295
- Interactions : followers
- 1 : 233
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Age & Gender
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Audience Location
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Primary Language
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Audience Interests
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Authenticity
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Audience Quality Score
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Brand Affinity
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Content Strategy
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Commercial Insights
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Industry Fit
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Research Gray Label further
Flinque ranks Instagram creators in eCommerce/DTC, categories Gray Label is filed under, and its free tools measure the same figures for any public account.
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Frequently asked questions
These answers about Gray Label are generated from the Instagram profile data Flinque holds for the account.
Who is Gray Label?
Gray Label (@gray_label) is an eCommerce/DTC creator on Instagram. Gray Label is set up as an Instagram business account. The Instagram bio for Gray Label runs to 15 words across 4 lines.
How many followers does Gray Label have?
Gray Label has 122,223 followers on Instagram (122.2K). Set against 2,209 accounts followed, the audience works out to about 55 followers per account Gray Label follows. With 3,650 posts published, Gray Label's archive runs well past the 2,000 mark.
What is Gray Label's engagement rate?
Gray Label's engagement rate on Instagram is 0.43%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 233 followers. Comments stay close to likes on Gray Label's posts, at 330 likes and 295 comments on average, about 1.1 likes per comment.
What does Gray Label post about on Instagram?
Flinque files Gray Label under a single category, eCommerce/DTC. Of the 10 most recent posts shown for Gray Label, 7 are carousels and 3 are videos. The 10 recent Instagram captions Flinque holds for Gray Label repeatedly use the words together, summer, family, little and ready. Gray Label's captions carry hashtags such as #postfamilyresort, #graylabel and #giveaway. Gray Label writes those captions mainly in English. Gray Label keeps 13 story highlights, which open with a free Flinque account.
How do I contact Gray Label for a collaboration?
Gray Label's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Gray Label and use Flinque's outreach tools wherever a contact route is on file.
Links
Gray Label's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Gray Label.