- Following 3.3K
- Followers 6.4K
- Engagement 1.69%
- Avg likes 115
- Avg comments 7
About Organic 🅾 Automation
Organic 🅾 Automation (@gram4business) is a Personal Goods & General Merchandise Stores creator on Instagram, also filed under eCommerce/DTC. The account has 6,396 followers and 13 published posts. Recent posts average 115 likes and 7 comments, an engagement rate of 1.69%.
Organic 🅾 Automation belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Organic 🅾 Automation follows 3,300 accounts, so the audience is roughly 1.9 times the size of the list followed. Organic 🅾 Automation is set up as an Instagram business account. Flinque files Organic 🅾 Automation under Personal Goods & General Merchandise Stores, with eCommerce/DTC as a secondary category.
The Instagram bio for Organic 🅾 Automation runs to 14 words across 4 lines. The bio tags #OrganicInstagramGrowth, #RealFollowers, #InstagramPartner and #FreeTrial. The latest activity Flinque has on record for Organic 🅾 Automation dates from January 2018.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
13 Posts
Of the 10 most recent posts shown for Organic 🅾 Automation, 8 are single images and 2 are videos. That mix leans toward single images. Organic 🅾 Automation has a short publishing history, with 13 posts on Instagram. Against the audience, that is roughly 492 followers for each post published. Organic 🅾 Automation also keeps 1 story highlight on the profile. All 10 carry captions, averaging 257 words each. The captions are written mainly in English. Words that recur across them include brand, says, photo, would and advice. The captions tag #nordweg.
A few years ago Igor, a travel-lover, set out to design his ideal backpack, one that would last as long as possible and look like something he wanted to wear. The idea of a leather backpack for work and fun resonated with people in his native Brazil, and a brand was born. It caters to men ages 25 to 45 who value design and well-built products and aspire to keep alive the spirit of adventure.
“We love Instagram’s immense reach among users and impact,” Igor says. “Customers can have a quick but strong first impression of what the brand is, what its values are and who it is for.” The account inspires customers to go out and explore, stretch the limits of their comfort zone and be open to the unexpected. “We want people to know they can count on the quality and functionality of our products, which are built to serve them well and be reliable in their adventures around the world,” Igor adds.
User-generated content is integral to Nordweg’s success. “It is strong social proof, showing new potential clients that the product is being used and approved by people just like them,” Igor says. The company puts an insert into every shipment that invites customers to post a moment that represents a good life and tag it with #nordweg.
What advice would Igor give other brands that have or are considering an Instagram account? “When people choose to follow you, they are giving you the chance to surprise them, so don't betray that by sharing content that is only relevant to you,” he says. “The basic rule is: If it doesn't reflect your core values, then it shouldn't be posted. It's the principle of signal vs. noise: the bigger the noise, the stronger the signal has to be to. There is a lot of noise online, so make sure your signal is crystal clear.”
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Housed in a 1930s gas station in the Napa Valley town of Calistoga, Tank Garage Winery was opened in May 2014 by two longtime friends, James Harder and Jim Regusci. After decades of collective experience in farming and creating world-class wine, James and Jim came up with the idea of a small collection of “one-off,” uniquely crafted wines. The brand launched its Instagram account two months before opening, to get people interested enough to come and visit for themselves.
“Our strategy is simple: Connect with its audience and have fun,” says Darcy. “Our feed is filled with things we’re into, such as motorcycles, art, music and all things California, and our aesthetic is ever-evolving, just like our wines and brand.”
Darcy says that Tank Garage Winery learned the true power of Instagram during the recent Northern California fires, when the city of Calistoga was evacuated. “The outpouring of love and concern we got through Instagram was seriously overwhelming and beyond heartwarming,” she says. “During the disaster, Instagram was one of our best ways of keeping people informed. Our most engaged post ever was the one announcing that we were safely back home and reopening.”
What advice would Tank Garage Winery offer to fellow businesses considering an account? “Be super comfortable with your brand identity and what makes you unique, and then know how to visually represent it in the best way possible,” says Darcy. “My first glimpse at a brand’s Instagram page makes or breaks my perception of it, so I always keep that in mind when posting for Tank. We don’t look like any other wineries on Instagram, because we’re not like any other winery.”
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Kristine and Sabine met 20 years ago, prior to entering the Royal Danish Academy of Fine Arts. They had such synergy during school that they opened their design studio, Meyer-Lavigne, right after graduation, mainly to continue working together. Today, the studio designs products in a variety of materials, including ceramics, textiles, wood, print and porcelain, often with a whimsical, playful aesthetic.
“It’s our official diary,” Kristine and Sabine say of their Instagram account, which they launched in 2013. “We are trying to be as honest as possible with our posts and don’t have a set of rules we follow, which we think says a lot about us and our approach to our work.” The duo likes the behind-the-scenes nature of Instagram Stories. “Because you can’t edit Stories like a post, it feels like you’re getting more of Meyer-Lavigne’s real personality.” They use Instagram tools to get insight into how many screenshots and exposures they are getting.
What advice would Meyer-Lavigne give to businesses considering an account or advertising with Instagram? “We think it is important to be true to your brand and the story you want to tell,” Kristine and Sabine say. “This will help with continuity in the natural development of your account (and brand). You have to be recognizable to your customers so they know who you are.”
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Quill started in 2012, when Lucy began spotting beautiful modern calligraphy coming out of the USA and realized there was nowhere in London for people to learn the skill. She soon launched London’s first modern calligraphy workshop, and in the years since has published a book, “Modern Calligraphy” (the publisher of which discovered Lucy via Instagram), and been featured in Vogue, the Sunday Times and Elle Decoration. Quill launched its Instagram at the same time that it launched its brand, and sees it as a natural extension of its website.
“The beauty of Instagram is that unlike traditional marketing techniques, we can create a dialogue with our followers and get instant feedback on any new products we’re creating, as well as gauge what to invest in,” Lucy says. “Aesthetically, we use a minimal, clean and warm color palette that strips away clutter and focuses on the details. We want our followers to feel that our gallery is an oasis of calm.”
Lucy loves Instagram Stories for enabling Quill to incorporate a live ‘behind the scenes’ element into its feed and to enable its followers to meet the people behind the brand. She also values Instagram insights for allowing her to drill deeper into top posts and work out what is most relevant to her followers.
What advice would Lucy offer fellow businesses considering an Instagram account or advertising? “Make sure you have a really clear brand and design aesthetic to ensure that you build on followers who look forward to your posts and buy into your brand ideals,” she says. “Enjoy interacting with those followers, and try to build a two-way dialogue with them that further establishes a sense of community, rather than have your account be just a feed.”
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The first McDonald’s in Singapore opened in 1979. It’s since grown to more than 130 island-wide restaurants, employing over 9000 employees.
To promote it’s food and community involvement, McDonald’s Singapore decided to tell its story in a fun and authentic way on Instagram. “As our customers evolve, we believe in evolving with them,” says Yvonne. “By sharing a combination of doodles and food on Instagram, we’re bringing smiles to the faces of our consumers."
"With the doodle style," Yvonne says, “there’s no limit to the imagination and what we can create.” The simple and clean images not only allow McDonald’s to reach its audience of teens and young adults, but do it in a “more casual and engaging way."
So what’s one piece of advice Yvonne would give other businesses on Instagram? “Kiss,” the senior director says. “Keep It Simple and Similar, so your entire Instagram feed is cohesive and consistent."
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You'll also see updated icons for our other creative apps Layout, Boomerang and Hyperlapse.
We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.
The Instagram community has evolved over the last five years from a place to share filtered photos to so much more — a global community of interests sharing more than 90 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.
Thank you for giving this community its life and color. From major brand announcements to new product launches, businesses of every size make Instagram a place to discover the wonder in the world. Every photo and video opens a window for people to connect with your business.
Review the Instagram brand guidelines and download the assets. Link in bio.
Established in 1930, Shinsegae is South Korea’s oldest department store. It’s also one of the world’s largest. To promote their diverse merchandise among customers, it decided to get on Instagram. “We share daily activities and moments from women in their late 20s who personify our brand,” says Hari. “Our images are modern, clean, feminine and less staged."
Through relatable photos that highlight their products in a natural way, Shinsegae has expanded its customer base. “Our community has broadened to include a much younger audience,” says Hari. “We are looking forward to our young followers becoming our customers in the near future."
So what’s once piece of advice Hari would give other businesses on Instagram? “Share images that match your brand identity,” he says. “A consistent look and feel is key."
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To kick it off, we’d like to spotlight global brands—one of which pioneered the way for companies to share incredibly engaging content that’s authentic to their brand.
Every mouthwatering photo shares embodies an aspect of their values—whether it’s their commitment to the environment, their stance on social and economical issues, or the high quality ingredients that make their ice cream so good. Since joining in 2011, Global Digital Marketing Manager at Ben & Jerry's says it's their community that makes Ben & Jerry's so successful on Instagram. “For us, it’s all about our amazing fans and being able to connect with them and celebrate what we’re made of. That’s everything from our generous chunks and swirls, to our commitment to ethical sourcing. In addition, we try everyday to love our fans more then they love us.”
Michael and Luke launched Jetty in the summer of 2015, after both having extremely frustrating experiences with their insurance companies. The company’s mission is to protect its customers against setbacks of all kinds, from fire and theft to wasted time and money. “Most insurance companies were built for a generation of consumers that no longer exist and the old way won’t cut it anymore – especially for city-dwellers,” says Michael and Luke. But luckily, that’s where Jetty comes in.
"Insurance isn’t something people think about much, nor should they,” say Michael and Luke. “So, instead, we use Instagram to celebrate the cities and the lifestyles that we’re building Jetty for. It’s our way of showing our target audience that ‘we get it, we’re just like you.’"
When asked what advice they would give other brands interested in starting an account, the duo simply said, "Don't be boring. Use sight, sound, and motion to give your brand a unique identity. Instagram has already gone a long way in helping us lay the foundation for a brand that people identify with and are excited by.”
Born Originals is a German fashion brand founded in 2014 that specializes in customized sneakers and leather goods, both of the company’s own design as well as third-party brand products. The ’ Instagram account was launched before the brand was, and the platform – including Instagram ads as well as Stories – continues to be its main marketing platform.
"Instagram Stories is a powerful marketing tool for our brand,” says Melvin. “Users are likely to watch Stories, so we make sure they find all important release, restock and sale info there first. We often include links to make it easy for people to shop there directly, and location filters to raise brand awareness in key cities."
Melvin says that in three and a half years of daily activity on Instagram, he’s witnessed a lot of changes in the platform – and the ’ account. What advice would he offer other brands thinking about starting their own account or using Instagram ads?
"My two pieces of advice are basically to A) create good content and B) do your research about how to use Instagram’s marketing tools correctly,” he says. “Instagram can be used in many different ways and it’s often the most relevant network for B2C brands. And be clear about all the possibilities of using ads, and make use of them, since they are the future of efficient ads."
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Organic 🅾 Automation's engagement
Organic 🅾 Automation's engagement rate on Instagram is 1.69%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 59 followers. An average post collects 115 likes and 7 comments, close to 16 likes for each comment.
Engagement rate
1.69%
- Avg likes
- 115
- Avg comments
- 7
- Interactions : followers
- 1 : 59
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Frequently asked questions
These answers about Organic 🅾 Automation are generated from the Instagram profile data Flinque holds for the account.
Who is Organic 🅾 Automation?
Organic 🅾 Automation (@gram4business) is a Personal Goods & General Merchandise Stores creator on Instagram, also filed under eCommerce/DTC. Organic 🅾 Automation is set up as an Instagram business account. The Instagram bio for Organic 🅾 Automation runs to 14 words across 4 lines.
How many followers does Organic 🅾 Automation have?
Organic 🅾 Automation has 6,396 followers on Instagram (6.4K). Organic 🅾 Automation follows 3,300 accounts, so the audience is roughly 1.9 times the size of the list followed. Organic 🅾 Automation has a short publishing history, with 13 posts on Instagram.
What is Organic 🅾 Automation's engagement rate?
Organic 🅾 Automation's engagement rate on Instagram is 1.69%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 59 followers. An average post collects 115 likes and 7 comments, close to 16 likes for each comment.
What does Organic 🅾 Automation post about on Instagram?
Flinque files Organic 🅾 Automation under Personal Goods & General Merchandise Stores, with eCommerce/DTC as a secondary category. Of the 10 most recent posts shown for Organic 🅾 Automation, 8 are single images and 2 are videos. The 10 recent Instagram captions Flinque holds for Organic 🅾 Automation repeatedly use the words brand, says, photo, would and advice. Organic 🅾 Automation's captions carry hashtags such as #nordweg. Organic 🅾 Automation writes those captions mainly in English. The bio tags #OrganicInstagramGrowth, #RealFollowers, #InstagramPartner and #FreeTrial. Organic 🅾 Automation keeps 1 story highlight, which open with a free Flinque account.
How do I contact Organic 🅾 Automation for a collaboration?
Organic 🅾 Automation's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Organic 🅾 Automation and use Flinque's outreach tools wherever a contact route is on file.
Links
Organic 🅾 Automation's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Organic 🅾 Automation.