New Flinque AI now scores creator authenticity in real time across 4 platforms. See how
GOOD ROOTS (@good__roots), Instagram profile photo
Verified on Instagram

GOOD ROOTS

Shopping & retail
@good__roots
πŸ… 𝗖𝗨π—₯π—”π—§π—œπ—‘π—š π—§π—›π—˜ π—©π—œπ—•π—˜ πŸ… π•™π• π•¦π•€π•–π•‘π•π•’π•Ÿπ•₯𝕀|| 𝕝𝕦𝕩𝕦𝕣π•ͺ π•”π•’π•Ÿπ••π•π•–π•€ || π•™π• π•žπ•– 𝕕𝕖𝕔𝕠𝕣 π—™π—˜π—”π—§π—¨π—₯π—˜π—— π—œπ—‘ @forbes @archdigest @hgtv @chicagomag
  • eCommerce/DTC
  • Shopping & Retail
  • Following 1K
  • Followers 62.9K
  • Engagement 36.21%
  • Avg comments 410

About GOOD ROOTS

GOOD ROOTS (@good__roots) is a Shopping & retail creator on Instagram, also filed under eCommerce/DTC and Shopping & Retail. The account has 62,931 followers and 224 published posts. Recent posts average 26,880 likes and 410 comments, an engagement rate of 36.21%.

With 62.9K followers, GOOD ROOTS is a micro creator by the common 10,000 to 100,000 definition. Set against 1,020 accounts followed, the audience works out to about 62 followers per account GOOD ROOTS follows. GOOD ROOTS is set up as an Instagram business account. Flinque files GOOD ROOTS under 3 categories, led by Shopping & retail and followed by eCommerce/DTC and Shopping & Retail.

The Instagram bio for GOOD ROOTS runs to 14 words across 3 lines. The bio mentions @forbes, @archdigest, @hgtv and @chicagomag. The latest activity Flinque has on record for GOOD ROOTS dates from December 2025.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

224 Posts

Of the 10 most recent posts shown for GOOD ROOTS, 7 are single images, 2 are videos and 1 is a carousel. That mix leans toward single images. 224 published posts give GOOD ROOTS a moderate archive on Instagram. Against the audience, that is roughly 281 followers for each post published. GOOD ROOTS also keeps 5 story highlights on the profile. All 10 carry captions, averaging 45 words each. The captions are written mainly in English. Words that recur across them include holiday, season, candle, little and absolutely.

you made our small business feel big. you made it feel massive actually. you chose to get in your car, peruse the store, gift something we sell to someone you love, and speak our name out loud at your holiday festivities. there is just enormous gratitude this season. 2025 brought growth that made us need to add more staff, sku’s, and shipping supplies to keep this little good roots machine churning and it is NOTHING without you. sending love to everyone as we round the final lap of 2025- you did enough, you are enough, you’re amazing!
don’t crash out, just come in. β€οΈπŸŽ„

πŸ“Έ-
make everywhere they look a moment. the stars are absolutely flyin’ outta here, lock it down charlie brown.
whenever we unlock the door and have the store reset for the week, it’s like getting ready to welcome company. this place is our home. knowing people walk through for a dose of inspiration, a minute of respite, a little sensory vacation…it makes our hearts swell in our chest. we promise you β€œonly good things” this holiday season, and always!
is this not absolutely insanely breathtaking?! kinda geeking out over it. everlasting candle on the center of your holiday table, an eye catching planter full of florals and call it DONE. keep shoppin’ small ya’ll.
5.5 million people viewed a 5 second reel hanging middle finger ornaments on a tree and THIS is where we landed. what a beautiful boost to the holiday season. so grateful to know our customers are exactly who we thought they were! getting all theseπŸ–•πŸΌout to you, and a major 🀟🏻 from us.
what goes harder than a fresh wick hit on the first sunday snow of the season?! it’s time for an elite candle burning sesh today. RISING- the #1 seller with the cult following. smells like rich people, 60 hour burn, wood wick, non toxic, vegan, game over. who’s your forever fave in the good roots candle collection? we will pick 10 of you in the comments and add a fresh one to your candle collection, on the house! πŸ™‚
the classiest trashiest tree you ever did see. πŸ–•πŸΌ ✨
that crisp fall bite is officially in the air and we absolutely live for it. light a candle, fill the corners with greenery and post up in a sweatsuit. buy what makes you happy, life’s too short.
never in our wildest little suburban plant shop dreams would we have imagined we’d be hosting THEE one and only, delightful, beautiful, brilliant plant queen. in a shop who’s top priority is to have β€œonly good things” this was one of the very BEST things we could have imagined. Mandi, you are the real deal. πŸ“Έ

GOOD ROOTS's engagement

GOOD ROOTS's engagement rate on Instagram is 36.21%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 3 followers. Likes outnumber comments by roughly 66 to 1, with 26,880 likes and 410 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

36.21%

Avg likes
26.9K
Avg comments
410
Interactions : followers
1 : 3

Lookalike Creators

A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.

Age & Gender

Unlocking shows how this audience splits across age bands and gender, charted from follower data.

Audience Location

Unlocking reveals the countries and cities where the most active followers of this account are concentrated.

Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.

Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research GOOD ROOTS further

Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories GOOD ROOTS is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about GOOD ROOTS are generated from the Instagram profile data Flinque holds for the account.

Who is GOOD ROOTS?

GOOD ROOTS (@good__roots) is a Shopping & retail creator on Instagram, also filed under eCommerce/DTC and Shopping & Retail. GOOD ROOTS is set up as an Instagram business account. The Instagram bio for GOOD ROOTS runs to 14 words across 3 lines.

How many followers does GOOD ROOTS have?

GOOD ROOTS has 62,931 followers on Instagram (62.9K). Set against 1,020 accounts followed, the audience works out to about 62 followers per account GOOD ROOTS follows. 224 published posts give GOOD ROOTS a moderate archive on Instagram.

What is GOOD ROOTS's engagement rate?

GOOD ROOTS's engagement rate on Instagram is 36.21%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 3 followers. Likes outnumber comments by roughly 66 to 1, with 26,880 likes and 410 comments on an average post, so most reactions are taps rather than replies.

What does GOOD ROOTS post about on Instagram?

Flinque files GOOD ROOTS under 3 categories, led by Shopping & retail and followed by eCommerce/DTC and Shopping & Retail. Of the 10 most recent posts shown for GOOD ROOTS, 7 are single images, 2 are videos and 1 is a carousel. The 10 recent Instagram captions Flinque holds for GOOD ROOTS repeatedly use the words holiday, season, candle, little and absolutely. GOOD ROOTS writes those captions mainly in English. GOOD ROOTS keeps 5 story highlights, which open with a free Flinque account.

How do I contact GOOD ROOTS for a collaboration?

GOOD ROOTS's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist GOOD ROOTS and use Flinque's outreach tools wherever a contact route is on file.

GOOD ROOTS's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with GOOD ROOTS.

Unlock GOOD ROOTS's audience data