- Following 10
- Followers 33.1K
- Engagement 0.17%
- Avg likes 61
- Avg comments 1
About General Merchants
General Merchants (@generalmerchants) is a Coffee shop creator on Instagram. The account has 33,061 followers and 1,654 published posts. Recent posts average 61 likes and 1 comment, an engagement rate of 0.17%.
With 33.1K followers, General Merchants is a micro creator by the common 10,000 to 100,000 definition. General Merchants follows just 10 accounts, which leaves well over 1,000 followers for every account followed. General Merchants carries Instagram's verified badge and is set up as an Instagram business account. Flinque files General Merchants under a single category, Coffee shop.
The Instagram bio for General Merchants runs to 14 words across 2 lines. The latest activity Flinque has on record for General Merchants dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
1,654 Posts
Of the 10 most recent posts shown for General Merchants, 6 are single images, 3 are carousels and 1 is a video. That mix leans toward single images. General Merchants has built a substantial archive of 1,654 posts. Against the audience, that is roughly 20 followers for each post published. General Merchants also keeps 5 story highlights on the profile. All 10 carry captions, averaging 66 words each. The captions are written mainly in English. Words that recur across them include keepgoing, available, christmas, back and across. The captions tag #gm, #generalmerchants and #keepgoing.
Triple back bacon, crisp iceberg, avocado & thyme roast tomatoes in focaccia with basil mayo, a fried egg & sriracha.
Available all day everyday……📍⭐️💛
#gm #generalmerchants #keepgoing
Crispy breaded chicken breast. Smoked streaky bacon, melted cheddar cheese, iceberg lettuce, sliced tomato & hot honey mayonnaise. Pressed in a crispy ciabatta. Served with house seasoned fries.
#gm #generalmerchants #keepgoing
Available at our Antrim Road venue all week….📍
Garlic chicken, sautéed tender stem broccoli, black bean dressing, scallions, picked chilli, spiced yogurt, quinoa, toasted almonds, crispy shallots and sumac….💛
#gm #generalmerchants #keepgoing
A massive thanks to our amazing customers and our amazing staff.
See you in 2026….💛
#gm #generalmerchants #keepgoing
We have a new winter menu across the board at our sites📍
One dish that is flying out door of the kitchen is our Scrambler…
We have been big fans of since their conception and have always toyed with the idea of a soft scram sando.
Featuring our smashed sausage patty with melted American style cheese, soft scrambled eggs, house made hot sauce, crispy hash browns & pickled red onions on a toasted brioche bun.
2025 recap incoming……💛
We’re going to take a few days to recharge, eat, drink and be merry. Doors will be back open at 9am on Sunday 28th with a new Winter menu (turkey might still be available for those not over it!)
See you then 🎄
Here’s our opening hours the last few weeks of 2025…
Christmas Eve 8-4 (kitchen 3pm)
Christmas Day CLOSED
Boxing Day CLOSED
27th December CLOSED
28th-30th December Our usual hours
NYE 8-4 (kitchen 3pm)
NYD 10-5 (kitchen 4pm)
2nd January onwards, we are back to our usual hours.
Call in and see us over the holidays 🎄
Available across all our sites📍
Just waiting on our socks and tote bags now!
They have been delayed in the post for a while ( We are sure we are not the only ones with late postal items ) so we will keep you updated to the end of the week.
More to follow….💛
#gm #generalmerchants #keepgoing
Modelled here by Jessie The Wonderdog.
Perfect for us humans, but also perfect for your furry companions.
Ask in store for details.
Don’t worry, Jesse always looks this serious….💛
#gm #generalmerchants #keepgoing
Bagged and tagged an available across the board…
This year’s selection is truly exciting, thanks to the talented team at Aquiares Estate in Costa Rica (the same place as our peaberry!).
What makes it so exciting, you ask?
Well, it’s a Centroamericano varietal, a delightful blend of the sarchimor T-5296 and a wild Rume Sudan variety. This cultivar has been shared with producers in Central America for the past decade, and we’re thrilled to share the first productive harvests with you.
The climate and setup at Aquiares are perfectly suited to growing and handling such complex nutritional needs. This hybrid was especially chosen for natural processing because of its high mucilage content (this will be key to its Christmas flavour). The cherries are floated and washed with fresh water, but not depulped. Then, the coffee is placed in a stainless steel tank with a one-way air valve. After two hours, an anaerobic environment is created within the tank and left for a total of 24 hours.
After fermentation, the cherries are washed again with fresh water and dried in the solar dryer.
We think it tastes great.
Aquaires Centroamericano
~variety Centroamericano
~process Natural
~notes Boozy Christmas Pudding, brandy snaps
This will retail at £14.00 for 250g
More to follow….🎄
#gm #generalmerchants #keepgoing
General Merchants's engagement
General Merchants's engagement rate on Instagram is 0.17%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 588 followers. Likes outnumber comments by roughly 61 to 1, with 61 likes and 1 comment on an average post, so most reactions are taps rather than replies.
Engagement rate
0.17%
- Avg likes
- 61
- Avg comments
- 1
- Interactions : followers
- 1 : 588
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Frequently asked questions
These answers about General Merchants are generated from the Instagram profile data Flinque holds for the account.
Who is General Merchants?
General Merchants (@generalmerchants) is a Coffee shop creator on Instagram. General Merchants carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for General Merchants runs to 14 words across 2 lines.
How many followers does General Merchants have?
General Merchants has 33,061 followers on Instagram (33.1K). General Merchants follows just 10 accounts, which leaves well over 1,000 followers for every account followed. General Merchants has built a substantial archive of 1,654 posts.
What is General Merchants's engagement rate?
General Merchants's engagement rate on Instagram is 0.17%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 588 followers. Likes outnumber comments by roughly 61 to 1, with 61 likes and 1 comment on an average post, so most reactions are taps rather than replies.
What does General Merchants post about on Instagram?
Flinque files General Merchants under a single category, Coffee shop. Of the 10 most recent posts shown for General Merchants, 6 are single images, 3 are carousels and 1 is a video. The 10 recent Instagram captions Flinque holds for General Merchants repeatedly use the words keepgoing, available, christmas, back and across. General Merchants's captions carry hashtags such as #gm, #generalmerchants and #keepgoing. General Merchants writes those captions mainly in English. General Merchants keeps 5 story highlights, which open with a free Flinque account.
How do I contact General Merchants for a collaboration?
General Merchants's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist General Merchants and use Flinque's outreach tools wherever a contact route is on file.
Links
General Merchants's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with General Merchants.