- Following 2.9K
- Followers 37.1K
- Engagement 0.59%
- Avg likes 243
- Avg comments 12
About FLOOR_STORY
FLOOR_STORY (@floor_story) is a Carpet & Flooring Store creator on Instagram. The account has 37,094 followers and 1,831 published posts. Recent posts average 243 likes and 12 comments, an engagement rate of 0.59%.
With 37.1K followers, FLOOR_STORY is a micro creator by the common 10,000 to 100,000 definition. FLOOR_STORY follows 2,918 accounts, so the audience is roughly 13 times the size of the list followed. FLOOR_STORY carries Instagram's verified badge and is set up as an Instagram business account. Flinque files FLOOR_STORY under a single category, Carpet & Flooring Store.
The Instagram bio for FLOOR_STORY runs to 15 words across 5 lines. The bio mentions @bcorpuk and @labelstep. The latest activity Flinque has on record for FLOOR_STORY dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
1,831 Posts
All 10 recent posts Flinque holds for FLOOR_STORY are carousels. FLOOR_STORY has built a substantial archive of 1,831 posts. Against the audience, that is roughly 20 followers for each post published. FLOOR_STORY also keeps 7 story highlights on the profile. All 10 carry captions, averaging 70 words each. The captions are written mainly in English. Words that recur across them include explore, rugs, it’s, these and wool. The captions tag #modernrug, #cosyinterior, #customrug, #colourfulrug and #handmadetextiles.
This rug featured a stunning scalloped repeat design that works wonders in making small spaces feel bigger and big spaces more dynamic and cosy 🏠
Hand finished for quality and definition.
Explore our custom options via the link in bio 🔗
#CustomRug #ColourfulRug #HandmadeTextiles #ModernInteriors
Subtle but not to be underestimated. These neutral handknotted rugs are made to last a lifetime, each knot tied in perfect rhythm and precision.
Knotted rugs are the crème de la crème of rug-making, it’s a beautiful way of making rugs and it’s exactly why we’re so passionate about what we do.
Their wool content doesn’t just look good; it helps your home breathe, naturally regulating temperatures, fighting bacteria, and even being fire retardant. It’s an investment that keeps giving back, year after year.
Explore rugs via the link in bio 🔗
#NeutralRugs #HandmadeRugs #LabelSTEP #BCorp #BCorporation
We’re been looking back on the past year, reminiscing over the many rugs we’ve launched in collaboration with designers from a breadth of mediums with thanks to all those involved with the rug production photography, parties, talks and workshops. It’s been a blast 💥
Collaboration is at the heart of what we do, from designing with London-based creative practitioners to the weavers in India and Nepal who stamp their skills into our handmade rugs.
We’re grateful to be working with these talented people, a toast to incredible stories that we’ve shared with our community.
Wishing all the best 2026, see you there!
Team FLOOR_STORY x
Our showroom reopens on the 6th of January, online orders dispatched from the 5th of January.
Have a great holiday all x
These finely knotted piece are textural masterpieces ready to lift the home.
Explore what’s in stock via the link in bio 🔗
#InStockRugs #ModernRug #WovenRugs #CosyInterior
Set the scene with the new Selvage rugs designed by
Colourways range between contrasting hues and tonal families, each using 100% wool for vibrancy and durability.
Explore the options via the link in bio 🔗
Concrete incense holder by Pete Summers 🪔
#Flatweave #ModernRug #CosyInterior
Freshen up that rug before the festivities with our #RugCareGuide - find it in our bio 🔗
Our Allotment collection is made with 100% wool, meaning it’s durable, low maintenance and when you do give it a clean it doesn’t release nasty microplastics 🧶
Designed by
#WoolRug #RugWashing #RugHacks
Inspired by the rhythm of hand-stitching, these decorative bordered designs are named after varied embroidery motifs - including HERRINGBONE & CHEVRON 🪡
Each rug is carefully constructed on a handmade horizontal loom using wool, creating a soft and durable finish 🧶
Explore more colourways and the stock options via the link 🔗
Quick Ship ☑️
Worldwide shipping 📦
#ContemporaryRugs #InteriorSpaces #WoolRugs
& will get in touch via email 🥳
Winter is here, and our feet could all use a bit of cosy ground for the months ahead (180 cm of fluff under our toes, to be precise).
So we’ve teamed up with our Bazaar friends and to give away 1x gorgeous green Chroma Rug and 1x sassy Palm Dress to two different winners.
Here’s how to enter:
Like this post
Follow, and
Tag your favourite hibernation buddy in the comments
Sign up to our newsletters in one click via the givaway link in bio.
Good luck everyone!
Open to the United Kingdom.
(Sorry faraway friends, it’s a big beauty to ship!)
We will never ask you to click strange links or share personal information.This giveaway is not endorsed or associated with META.
Ending Wednesday 03rd at 11pm BST.
We’ll announce the winners on Friday!
Get started via the link in bio 🔗
FLOOR_STORY's engagement
FLOOR_STORY's engagement rate on Instagram is 0.59%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 169 followers. An average post collects 243 likes and 12 comments, close to 20 likes for each comment.
Engagement rate
0.59%
- Avg likes
- 243
- Avg comments
- 12
- Interactions : followers
- 1 : 169
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research FLOOR_STORY further
FLOOR_STORY is listed in 1 Flinque ranking of Instagram creators, and the free tools beside it measure the same figures for any public account.
Frequently asked questions
These answers about FLOOR_STORY are generated from the Instagram profile data Flinque holds for the account.
Who is FLOOR_STORY?
FLOOR_STORY (@floor_story) is a Carpet & Flooring Store creator on Instagram. FLOOR_STORY carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for FLOOR_STORY runs to 15 words across 5 lines.
How many followers does FLOOR_STORY have?
FLOOR_STORY has 37,094 followers on Instagram (37.1K). FLOOR_STORY follows 2,918 accounts, so the audience is roughly 13 times the size of the list followed. FLOOR_STORY has built a substantial archive of 1,831 posts.
What is FLOOR_STORY's engagement rate?
FLOOR_STORY's engagement rate on Instagram is 0.59%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 169 followers. An average post collects 243 likes and 12 comments, close to 20 likes for each comment.
What does FLOOR_STORY post about on Instagram?
Flinque files FLOOR_STORY under a single category, Carpet & Flooring Store. All 10 recent posts Flinque holds for FLOOR_STORY are carousels. The 10 recent Instagram captions Flinque holds for FLOOR_STORY repeatedly use the words explore, rugs, it’s, these and wool. FLOOR_STORY's captions carry hashtags such as #modernrug, #cosyinterior and #customrug. FLOOR_STORY writes those captions mainly in English. FLOOR_STORY keeps 7 story highlights, which open with a free Flinque account.
How do I contact FLOOR_STORY for a collaboration?
FLOOR_STORY's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist FLOOR_STORY and use Flinque's outreach tools wherever a contact route is on file.
Links
FLOOR_STORY's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with FLOOR_STORY.