New Flinque AI now scores creator authenticity in real time across 4 platforms. See how
SHOP FIG & WILLOW (@figandwillowboutique), Instagram profile photo
Verified on Instagram

SHOP FIG & WILLOW

Shopping & retail
@figandwillowboutique
elevated essentials — made for getting dressed new arrivals weekly Founded by @katiewerhner
  • Shopping & Retail
  • eCommerce/DTC
  • Following 701
  • Followers 73.6K
  • Engagement 0.3%
  • Avg comments 23

About SHOP FIG & WILLOW

SHOP FIG & WILLOW (@figandwillowboutique) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 73,554 followers and 4,863 published posts. Recent posts average 184 likes and 23 comments, an engagement rate of 0.3%.

With 73.6K followers, SHOP FIG & WILLOW is a micro creator by the common 10,000 to 100,000 definition. Set against 701 accounts followed, the audience works out to about 105 followers per account SHOP FIG & WILLOW follows. SHOP FIG & WILLOW is set up as an Instagram business account. Flinque files SHOP FIG & WILLOW under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.

The Instagram bio for SHOP FIG & WILLOW runs to 12 words across 3 lines. The bio mentions @katiewerhner. The latest activity Flinque has on record for SHOP FIG & WILLOW dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

4,863 Posts

All 10 recent posts Flinque holds for SHOP FIG & WILLOW are videos. With 4,863 posts published, SHOP FIG & WILLOW's archive runs well past the 2,000 mark. Against the audience, that is roughly 15 followers for each post published. SHOP FIG & WILLOW also keeps 6 story highlights on the profile. All 10 carry captions, averaging 25 words each. The captions are written mainly in English. Words that recur across them include styled, outfits, comment, links and been.

Who’s ready for spring?! NEW! Tomorrow 12pm est // this set is going to sell out!!🔥
The BTS✨were more than just clothes were here for your lifestyle🤍 would love for you to come on this journey with me! Follow us and me to see how I live in fig & willow 💖
Feeling styled + confident is what we’re bringing into 2026❤️ comment SHOP for links to this outfit✨
You can check off finding styled outfits for 2026✔️ Those elevated casual + cute outfits you need✨ launching tomorrow 1/14 12pm est🤍
I cannot wait for you to see what we’ve been working on for 2026✨ this is the year we shop with intention and find your style you feel amazing in🤍
Outfits you’ll wear + your new hobbies unlocked in 2026! If you’re looking for some a reason to get the girls together this year….mahjong & rummy tiles is it🙌

I have been playing these games on repeat and can assure you they are So.Much.Fun!!

Tell me if you want to see any of these online!🤍
We’re ready for a simplified & styled 2026 wardrobe✨🤍 what are you shopping for this year?….better basics, elevated everyday outfits, or statement pieces you can wear on repeat?

*i’ll pick 5 of you to send a store credit to for commenting✨
Here’s a little snippet of what I’ve been up to this week in stores❤️
Neutrals Styled 🤍 comment SHOP for links to this outfit✨
Comfort meets Cute✨🤍 comment SHOP for links to your most worn set!

SHOP FIG & WILLOW's engagement

SHOP FIG & WILLOW's engagement rate on Instagram is 0.3%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 333 followers. Comments stay close to likes on SHOP FIG & WILLOW's posts, at 184 likes and 23 comments on average, about 8 likes per comment.

Engagement rate

0.3%

Avg likes
184
Avg comments
23
Interactions : followers
1 : 333

Lookalike Creators

A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.

Age & Gender

Unlocking shows how this audience splits across age bands and gender, charted from follower data.

Audience Location

Unlocking reveals the countries and cities where the most active followers of this account are concentrated.

Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.

Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research SHOP FIG & WILLOW further

Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories SHOP FIG & WILLOW is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about SHOP FIG & WILLOW are generated from the Instagram profile data Flinque holds for the account.

Who is SHOP FIG & WILLOW?

SHOP FIG & WILLOW (@figandwillowboutique) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. SHOP FIG & WILLOW is set up as an Instagram business account. The Instagram bio for SHOP FIG & WILLOW runs to 12 words across 3 lines.

How many followers does SHOP FIG & WILLOW have?

SHOP FIG & WILLOW has 73,554 followers on Instagram (73.6K). Set against 701 accounts followed, the audience works out to about 105 followers per account SHOP FIG & WILLOW follows. With 4,863 posts published, SHOP FIG & WILLOW's archive runs well past the 2,000 mark.

What is SHOP FIG & WILLOW's engagement rate?

SHOP FIG & WILLOW's engagement rate on Instagram is 0.3%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 333 followers. Comments stay close to likes on SHOP FIG & WILLOW's posts, at 184 likes and 23 comments on average, about 8 likes per comment.

What does SHOP FIG & WILLOW post about on Instagram?

Flinque files SHOP FIG & WILLOW under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. All 10 recent posts Flinque holds for SHOP FIG & WILLOW are videos. The 10 recent Instagram captions Flinque holds for SHOP FIG & WILLOW repeatedly use the words styled, outfits, comment, links and been. SHOP FIG & WILLOW writes those captions mainly in English. SHOP FIG & WILLOW keeps 6 story highlights, which open with a free Flinque account.

How do I contact SHOP FIG & WILLOW for a collaboration?

SHOP FIG & WILLOW's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist SHOP FIG & WILLOW and use Flinque's outreach tools wherever a contact route is on file.

SHOP FIG & WILLOW's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with SHOP FIG & WILLOW.

Unlock SHOP FIG & WILLOW's audience data