New Flinque AI now scores creator authenticity in real time across 4 platforms. See how
Verified on Instagram

Emporium 32

Shopping & retail
@emporium32
Vintage lifestyle boutique featuring handmade jewelry, enamel pins, home decor, beard/moustache care, & hat shop. #emporium32 @emporium32 #salemzoltar
  • eCommerce/DTC
  • Following 1.2K
  • Followers 21.6K
  • Engagement 1.06%
  • Avg comments 15

About Emporium 32

Emporium 32 (@emporium32) is a Shopping & retail creator on Instagram, also filed under eCommerce/DTC. The account has 21,559 followers and 1,287 published posts. Recent posts average 237 likes and 15 comments, an engagement rate of 1.06%.

With 21.6K followers, Emporium 32 is a micro creator by the common 10,000 to 100,000 definition. Emporium 32 follows 1,172 accounts, so the audience is roughly 18 times the size of the list followed. Emporium 32 carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Emporium 32 under Shopping & retail, with eCommerce/DTC as a secondary category.

The Instagram bio for Emporium 32 runs to 18 words across 2 lines. The bio tags #emporium32 and #salemzoltar. The latest activity Flinque has on record for Emporium 32 dates from May 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

1,287 Posts

Of the 10 most recent posts shown for Emporium 32, 6 are single images and 4 are carousels. That mix leans toward single images. Emporium 32 has built a substantial archive of 1,287 posts. Against the audience, that is roughly 17 followers for each post published. Emporium 32 also keeps 1 story highlight on the profile. All 10 carry captions, averaging 104 words each. The captions are written mainly in English. Words that recur across them include salem, available, season, we're and scarves. The captions tag #independentbookstoreday, #bookstore, #salem, #smallbusiness and #familybussiness.

Today, May 15th, marks the official beginning of Straw Hat Season! Traditionally, one would swap their wool hats for lighter straw to better handle the warmer weather. While it didn't exactly feel like straw hat weather today in Salem with temps in the 40s, the rest of the weekend looks to be much warmer! Come find your favorite new Spring hat from our selection of over 100 light weight options!
Emporium 32 is hiring!
Come join us in an awesomely unique boutique environment in Salem, one of Massachusetts' most wonderfully eclectic cities!

We are currently accepting applications for the following positions:
- Part Time Sales Associates
- Fall Seasonal Part Time

We meet thousands of people from all over the globe, and often receive new shipments of product daily. It can be demanding and chaotic at times, but we strive to cultivate a fun and inspiring work environment surrounded by amazing products and good people, with a strong focus on customer service. If you've always wanted to join our team, or just want a front row seat for what Salem is like (particularly during the upcoming Spooky Season), this could be your chance!

We offer a competitive hourly wage ($18-$21 per hour for sales associates, depending on experience), and some great perks and benefits: 25% employee discounts, seasonal bonus, paid vacation and sick time, paid holidays off, health insurance options, and more!

Our ideal candidate would have flexible availability (weekends included) as well as prior retail and Salem experience. Fall seasonal positions are offered from September through November 2026.

Interested in joining our team? Fill out the application on our website (link in bio), along with which type of position you're applying for.
*Please, no DMs, emails, or in-person solicitations*.

We're excited to hear from you!
Yesterday was Independent Bookstore Day. Did you know that our co-owner Nick is a third generation bookseller? His grandfather owned a bookstore in California, Peninsula Books, from 1962-1980, and his mother worked there during high school. We're so proud to continue this family tradition, and to provide our community with a rotating selection of classic novels, books on art and culture, and tomes celebrating history and legend.
What are you currently reading?

#independentbookstoreday #bookstore #salem #smallbusiness #familybussiness
Salem Tartan update- Blankets have finally arrived at our studio! Thank you all so much for your patience with this project. Global unrest and the closing of the Strait of Hormuz caused much more of a delay in shipping than we could ever have planned for, but we're so excited to finally send these off to their new homes.
We will be packing and shipping these out early next week, so keep an eye on your inboxes for shipping confirmation and tracking info.
Like the scarves and capes, once all of our pre-orders ship out, we'll have blankets available for sale in both of our Salem shops.
I hope you all adore them as much as we do, they are so cozy and the quality is amazing. 🐑
Salem Tartan pre-Order update! If you ordered a scarf or a cape, all orders have shipped and as of posting time, most have been delivered! If you ordered a blanket, we are still waiting on them to arrive at our studio. Once they do, they'll start shipping out immediately. We just received our sample, and trust us, they'll be well worth the wait.

Scarves and Capes will be available in our store starting this weekend.
The Captain is back! From the isle of England to the port of Salem, after being out of stock for many months, the exquisite Captain Fawcett beard care products have finally returned! Available in-store only while supplies last.
These new, antique-inspired romantic rings are the perfect gift for your Valentine this year.

Our new REGARD collection is very near and dear to our hearts. Set with a secret message of adoration, the first letters of the gemstones correspond with the word REGARD - Ruby, Emerald, Garnet, Amethyst, Ruby, & Diamond - and are set in that sequence. First introduced in France in 1809, "REGARD" jewelry soon became very popular tokens of loving sentiments.

We are also thrilled to offer a stunning replica of Queen Victoria's engagement ring. Did you know that her ring was a golden, jewel encrusted serpent?

These gorgeous rings are a limited edition, and lovingly recreated in Chicago, and would make a unique token for your sweetheart.
❤️ 💚 💜 ❤️ 🤍
Salem Tartans are officially on their way to us! They're scheduled to arrive at our warehouse in the next week and we just can't wait. Once they arrive, we'll start packing and shipping pre-orders in the order they were received, so please reach out if there are any address changes. Scarves and capes will ship first, with blankets following once they arrive.
Speaking of capes, our weavers sent us a sample last week and they are absolutely divine- so warm and cozy! We have less than a dozen capes still available from this batch and won't be getting more in until the fall, so don't wait if you were hoping for one this season.
Link to order in bio.
The Salem's So Sweet festival is this weekend! This is Salem's annual celebration before Valentine's Day, featuring ice sculptures and art installations, chocolate tastings, and festive sweets. We commissioned local artist to paint our windows, and we absolutely love the festive and whimsical reinterpretation of our logos!
We are extremely excited to finally, officially make this announcement: we designed a special, exclusive tartan just for Salem!
This has been a passion project that we've been working on since February, and we couldn't be more thrilled with the result.
The Salem Tartan is available as a beautiful classic wool scarf, woven just for us. The design and colors are inspired by Salem's long and storied past, drawing inspiration from everything from Salem's maritime history, to the city's literary influences, to its Haunted Happenings celebrations.
Our scarves are $65 each, and currently available in both of our Salem shops (Emporium 32 and 1925 At The Hawthorne). They will be available online in early November, once we get past the busy Halloween season. We're so thrilled to share them with everyone!

Thumbnails are unavailable for 10 of these 10 posts. Open a tile to view the post on Instagram.

Emporium 32's engagement

Emporium 32's engagement rate on Instagram is 1.06%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 94 followers. An average post collects 237 likes and 15 comments, close to 16 likes for each comment.

Engagement rate

1.06%

Avg likes
237
Avg comments
15
Interactions : followers
1 : 94

Lookalike Creators

A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.

Age & Gender

Unlocking shows how this audience splits across age bands and gender, charted from follower data.

Audience Location

Unlocking reveals the countries and cities where the most active followers of this account are concentrated.

Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.

Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research Emporium 32 further

Flinque ranks Instagram creators in eCommerce/DTC, categories Emporium 32 is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Emporium 32 are generated from the Instagram profile data Flinque holds for the account.

Who is Emporium 32?

Emporium 32 (@emporium32) is a Shopping & retail creator on Instagram, also filed under eCommerce/DTC. Emporium 32 carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Emporium 32 runs to 18 words across 2 lines.

How many followers does Emporium 32 have?

Emporium 32 has 21,559 followers on Instagram (21.6K). Emporium 32 follows 1,172 accounts, so the audience is roughly 18 times the size of the list followed. Emporium 32 has built a substantial archive of 1,287 posts.

What is Emporium 32's engagement rate?

Emporium 32's engagement rate on Instagram is 1.06%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 94 followers. An average post collects 237 likes and 15 comments, close to 16 likes for each comment.

What does Emporium 32 post about on Instagram?

Flinque files Emporium 32 under Shopping & retail, with eCommerce/DTC as a secondary category. Of the 10 most recent posts shown for Emporium 32, 6 are single images and 4 are carousels. The 10 recent Instagram captions Flinque holds for Emporium 32 repeatedly use the words salem, available, season, we're and scarves. Emporium 32's captions carry hashtags such as #independentbookstoreday, #bookstore and #salem. Emporium 32 writes those captions mainly in English. The bio tags #emporium32 and #salemzoltar. Emporium 32 keeps 1 story highlight, which open with a free Flinque account.

How do I contact Emporium 32 for a collaboration?

Emporium 32's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Emporium 32 and use Flinque's outreach tools wherever a contact route is on file.

Emporium 32's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Emporium 32.

Unlock Emporium 32's audience data