- Following 1.2K
- Followers 21.6K
- Engagement 1%
- Avg likes 235
- Avg comments 6
About Emma Willis
Emma Willis (@emmawillislondon) is a Clothing (Brand) creator on Instagram. The account has 21,647 followers and 2,086 published posts. Recent posts average 235 likes and 6 comments, an engagement rate of 1%.
With 21.6K followers, Emma Willis is a micro creator by the common 10,000 to 100,000 definition. Emma Willis follows 1,158 accounts, so the audience is roughly 19 times the size of the list followed. Emma Willis carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Emma Willis under a single category, Clothing (Brand).
The Instagram bio for Emma Willis runs to 22 words. The latest activity Flinque has on record for Emma Willis dates from November 2025.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
2,086 Posts
All 10 recent posts Flinque holds for Emma Willis are single images. With 2,086 posts published, Emma Willis's archive runs well past the 2,000 mark. Against the audience, that is roughly 10 followers for each post published. Emma Willis also keeps 16 story highlights on the profile. 7 of those 10 carry captions, averaging 29 words each. The captions are written mainly in English. Words that recur across them include shirt, madeinengland and last. The captions tag #madeinengland, #cashmere and #madeinscotland.
#cashmere #madeinscotland
My suit
Tie
Shirt
Pochette
spectacles
#madeinengland
in Emma Willis White Pique Evening Shirt
Photographer
Fashion Editor
Emma Willis's engagement
Emma Willis's engagement rate on Instagram is 1%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 100 followers. An average post collects 235 likes and 6 comments, close to 39 likes for each comment.
Engagement rate
1%
- Avg likes
- 235
- Avg comments
- 6
- Interactions : followers
- 1 : 100
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Age & Gender
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Audience Location
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Primary Language
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Audience Interests
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Authenticity
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Audience Quality Score
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Brand Affinity
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Content Strategy
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Commercial Insights
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Industry Fit
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Research Emma Willis further
Flinque ranks Instagram creators in Clothing (Brand), categories Emma Willis is filed under, and its free tools measure the same figures for any public account.
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Frequently asked questions
These answers about Emma Willis are generated from the Instagram profile data Flinque holds for the account.
Who is Emma Willis?
Emma Willis (@emmawillislondon) is a Clothing (Brand) creator on Instagram. Emma Willis carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Emma Willis runs to 22 words.
How many followers does Emma Willis have?
Emma Willis has 21,647 followers on Instagram (21.6K). Emma Willis follows 1,158 accounts, so the audience is roughly 19 times the size of the list followed. With 2,086 posts published, Emma Willis's archive runs well past the 2,000 mark.
What is Emma Willis's engagement rate?
Emma Willis's engagement rate on Instagram is 1%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 100 followers. An average post collects 235 likes and 6 comments, close to 39 likes for each comment.
What does Emma Willis post about on Instagram?
Flinque files Emma Willis under a single category, Clothing (Brand). All 10 recent posts Flinque holds for Emma Willis are single images. The 7 recent Instagram captions Flinque holds for Emma Willis repeatedly use the words shirt, madeinengland and last. Emma Willis's captions carry hashtags such as #madeinengland, #cashmere and #madeinscotland. Emma Willis writes those captions mainly in English. Emma Willis keeps 16 story highlights, which open with a free Flinque account.
How do I contact Emma Willis for a collaboration?
Emma Willis's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Emma Willis and use Flinque's outreach tools wherever a contact route is on file.
Links
Emma Willis's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Emma Willis.