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Em (@emilykmelrose), Instagram profile photo
Verified on Instagram

Em

Digital creator
@emilykmelrose
🫧based in edinburgh 💌 lifestyle | travel | fashion tiktok (50k+) @emilykmelrose 🌺🐚🌞🌴
  • Design & fashion
  • Digital Creator
  • Travel Influencers
  • Following 2.9K
  • Followers 14.3K
  • Engagement 4.58%
  • Avg comments 25

About Em

Em (@emilykmelrose) is a Digital creator creator on Instagram, also filed under Design & fashion and Digital Creator. The account has 14,295 followers and 441 published posts. Recent posts average 456 likes and 25 comments, an engagement rate of 4.58%.

With 14.3K followers, Em is a micro creator by the common 10,000 to 100,000 definition. Em follows 2,930 accounts, so the audience is roughly 4.9 times the size of the list followed. Em is set up as an Instagram business account. Flinque files Em under 4 categories, led by Digital creator and followed by Design & fashion, Digital Creator and Travel Influencers.

The Instagram bio for Em runs to 9 words across 4 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Em dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

441 Posts

Of the 10 most recent posts shown for Em, 6 are videos and 4 are carousels. That mix leans toward videos. 441 published posts give Em a moderate archive on Instagram. Against the audience, that is roughly 32 followers for each post published. Em also keeps 57 story highlights on the profile. All 10 carry captions, averaging 13 words each. Words that recur across them include solotravel, solofemaletraveler, southafrica, that’s and longdistancefriendship. The captions tag #travel, #solotravel, #solofemaletraveler, #southafrica and #longdistancefriendship.

sorry, I’ve got a date with 🫧🧖‍♀️☁️

#skincare #ledmask #beauty #girlhood #skincareroutine
psa: I’m never getting over this 🥹🦒✨🌏🤞🏻🇿🇦 (swipe for a real time reaction…)

#travel #solotravel #southafrica #safari #solofemaletraveler
the year of side quests 🕺🕺

#travel #solotravel #solofemaletraveler #sidequest #explore
and that’s on travel friendships 🥹🫀🤞🏻

#travel #solotravel #solofemaletraveler #longdistancefriendship #longdistancerelationships
besties don’t copy, they match 🧸🍵

#outfit #bestie #pinterest #pinterestaesthetic #thatgirl

dc: EMILYMUWF
a sunset series 🌞

#travel #sunset #pinterest #pinterestgirl #capetown
2 weeks in South Africa in 12 seconds 🥹✨🎀🇿🇦

#travel #solotravel #solofemaletraveler #trend #southafrica
new favourite place unlocked 🐚👙🌊🌞





#travel #capetown #beach #fashion #swimwear
and that’s on long distance besties 🥹🫂❤️‍🩹

#travel #bestfriend #longdistancerelationship #longdistancefriendship #movingabroad
mysterious? I don’t know her 🕺

#travel #relatable #solotravel #solofemaletravel #funny

Em's engagement

Em's engagement rate on Instagram is 4.58%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 22 followers. An average post collects 456 likes and 25 comments, close to 18 likes for each comment.

Engagement rate

4.58%

Avg likes
456
Avg comments
25
Interactions : followers
1 : 22

Lookalike Creators

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

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Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

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Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research Em further

Flinque ranks Instagram creators in Digital creator and Design & fashion, categories Em is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Em are generated from the Instagram profile data Flinque holds for the account.

Who is Em?

Em (@emilykmelrose) is a Digital creator creator on Instagram, also filed under Design & fashion and Digital Creator. Em is set up as an Instagram business account. The Instagram bio for Em runs to 9 words across 4 lines.

How many followers does Em have?

Em has 14,295 followers on Instagram (14.3K). Em follows 2,930 accounts, so the audience is roughly 4.9 times the size of the list followed. 441 published posts give Em a moderate archive on Instagram.

What is Em's engagement rate?

Em's engagement rate on Instagram is 4.58%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 22 followers. An average post collects 456 likes and 25 comments, close to 18 likes for each comment.

What does Em post about on Instagram?

Flinque files Em under 4 categories, led by Digital creator and followed by Design & fashion, Digital Creator and Travel Influencers. Of the 10 most recent posts shown for Em, 6 are videos and 4 are carousels. The 10 recent Instagram captions Flinque holds for Em repeatedly use the words solotravel, solofemaletraveler, southafrica, that’s and longdistancefriendship. Em's captions carry hashtags such as #travel, #solotravel and #solofemaletraveler. Em keeps 57 story highlights, which open with a free Flinque account.

How do I contact Em for a collaboration?

Em's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Em and use Flinque's outreach tools wherever a contact route is on file.

Em's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Em.

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