- Following 974
- Followers 192K
- Engagement 3.94%
- Avg likes 8.4K
- Avg comments 51
About EMCO
EMCO (@emilycole) is an Athlete creator on Instagram. The account has 192,041 followers and 739 published posts. Recent posts average 8,375 likes and 51 comments, an engagement rate of 3.94%.
An audience of 192K puts EMCO in the mid-tier, between 100,000 and 1 million followers. Set against 974 accounts followed, the audience works out to about 197 followers per account EMCO follows. EMCO carries Instagram's verified badge and is set up as an Instagram business account. Flinque files EMCO under a single category, Athlete.
The Instagram bio for EMCO runs to 15 words across 3 lines. The bio mentions @theplayersplate, @unionathleticsclub and @visibleventures.vc. The latest activity Flinque has on record for EMCO dates from October 2025.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
739 Posts
Of the 10 most recent posts shown for EMCO, 6 are videos, 3 are carousels and 1 is a single image. That mix leans toward videos. EMCO has built a substantial archive of 739 posts. Against the audience, that is roughly 260 followers for each post published. EMCO also keeps 49 story highlights on the profile. All 10 carry captions, averaging 106 words each. The captions are written mainly in English. Words that recur across them include people, actually, need, investable and feel. The captions tag #groceryhaul, #glutenfree, #celiac, #sportsnutrition and #runningfuel.
I know it feels safer to script every word, plan every transition, and rehearse until it’s perfect. But that’s exactly what’s holding your content back.
The videos that actually go viral are the ones where you just hit record and talk like you’re updating a friend. No fancy hook. No three hour scripting session. Just honest and real.
You don’t need perfect lighting, a killer hook, or a niche topic if what you’re saying actually matters to someone. Authenticity cuts through all the noise.
The shift is happening. People are tired of being sold to. They want to feel like they know you, not like they’re watching an ad.
So stop waiting until everything is perfect.
I am so excited to share more in this series. Drop any questions below and I’ll keep going:))
Stay salty and strong
- EMCO
Before you come for me, yes, the first 3 seconds matter. You do need to stop the scroll.
But obsessing over the perfect hook while ignoring the rest of your video is backwards.
View time is the metric that actually matters.
Social platforms push content people watch all the way through. A killer hook means nothing if everyone swipes once you start talking.
Stop spending hours perfecting your hook and five minutes on the rest of your content.
The middle matters.
The ending matters.
Retention is what gets your video shown to more people.
Focus on creating content people can’t help but engage with and share, not just videos that make them stop scrolling and feel empty afterward.
There’s a real shift happening right now. Consumers are more wary of click-baity content and being sold to constantly. People want to feel like your friend, not collateral in your strategy to rack up views.
The problem with niching down your content is that you’re not one dimensional, and your audience isn’t either.
When trying to build a community or land your dream partnership, having a clear value add is crucial - People ABSOLUTELY need to understand what they’re getting from following you, whether thats knowledge, entertainment, or inspiration.
BUT that doesn’t mean you can’t show the different sides of yourself. After all, I’m sure you’ve heard a million times that authenticity is the number one non negotiable in creating content that will go viral.
So, if you’re a multi-passionate person, you will attract a multi-passionate audience… what’s wrong with that?? If those are the people who actually engage, invest, and believe in what you’re building, that’s who you want in your corner.
Take a second to think - do you feel the most connected to multi faceted or single focus accounts?
Episode 1: Industry recommendations I massively disagree with
This series is for founders, creators, athletes, and anyone building something they want people to believe in. Whether you’re raising capital, landing clients, or trying to partner with your dream company - your personal brand matters.
Social media isn’t just for influencers. It’s a tool that can make you investable. And most people are using it completely wrong. We’re going deep every week & part 2 is coming soon!!
What social media topics do you want me to cover next?
Fueling like this isn’t cheap, and it’s definitely not simple when everything has to be gluten-free.
Through a lot of trial & error, I’ve finally landed on a baseline that actually supports the work I’m asking my body to do. I need a lot of food right now to handle heavy training weeks, recover well, and show up fully, in sport and in life.
Because I have celiac, everything has to be gluten-free. But celiac or not, performance suffers when fueling is an afterthought. You can’t expect your body to do hard things without giving it enough to work with.
*I’m now dealing with a little injury but doing the equivalent in cross training, and keeping my fueling the same!!!
** also I actually think I’ve been feeling a bit sick because it’s so dry in my apartment (20% humidity…) so I ordered a humidifier hahah will keep y’all updated 🤦🏼♀️
I’m your biggest fan
so sad y’all were sold out (guess I have to run to!!)
What’s your favorite carb fuel for heavy training weeks?
#groceryhaul #glutenfree #celiac #sportsnutrition #runningfuel
alsoooo go!!!! Big game tn!!!
pinching myself after spending the most beautiful 3 days in the mountains with 30 creators from all over the world putting the new AirPods, Apple Watch, and iPhone 17 pro to the test:)
I will never take opportunities like this for granted, especially when they’re in my new home city of Boulder!!! Overwhelmed with gratitude & awe for the entire Apple team making us all feel like family.
from the Boulder Apple office tour, to yoga & lunch on Flagstaff Mountain, to a GORGEOUS hike & run testing out dual camera mode on the iPhone, AirPods heart rate detection, and even satellite SOS contact from the Apple Watch, it was truly the experience of a lifetime we all agreed we couldn’t have even dreamt up.
now this week we are back to regular training - just w my fancy Apple Watch:))
& of course, all #shotoniphone17pro 🤍
thank you for the best 5 years, these incredible roommates, & the most inspiring & loving team turned family a girl could ask for 🤍
feeling so overwhelmingly grateful for this chapter of my life & the people in it, and even more excited for the next! into the great unknown we go!!
~~~
📸: the GOAT
EMCO's engagement
EMCO's engagement rate on Instagram is 3.94%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 25 followers. Likes outnumber comments by roughly 164 to 1, with 8,375 likes and 51 comments on an average post, so most reactions are taps rather than replies.
Engagement rate
3.94%
- Avg likes
- 8.4K
- Avg comments
- 51
- Interactions : followers
- 1 : 25
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Age & Gender
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Audience Location
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Primary Language
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Audience Interests
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Authenticity
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Audience Quality Score
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Brand Affinity
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Content Strategy
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Research EMCO further
Flinque ranks Instagram creators in Athlete, categories EMCO is filed under, and its free tools measure the same figures for any public account.
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Frequently asked questions
These answers about EMCO are generated from the Instagram profile data Flinque holds for the account.
Who is EMCO?
EMCO (@emilycole) is an Athlete creator on Instagram. EMCO carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for EMCO runs to 15 words across 3 lines.
How many followers does EMCO have?
EMCO has 192,041 followers on Instagram (192K). Set against 974 accounts followed, the audience works out to about 197 followers per account EMCO follows. EMCO has built a substantial archive of 739 posts.
What is EMCO's engagement rate?
EMCO's engagement rate on Instagram is 3.94%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 25 followers. Likes outnumber comments by roughly 164 to 1, with 8,375 likes and 51 comments on an average post, so most reactions are taps rather than replies.
What does EMCO post about on Instagram?
Flinque files EMCO under a single category, Athlete. Of the 10 most recent posts shown for EMCO, 6 are videos, 3 are carousels and 1 is a single image. The 10 recent Instagram captions Flinque holds for EMCO repeatedly use the words people, actually, need, investable and feel. EMCO's captions carry hashtags such as #groceryhaul, #glutenfree and #celiac. EMCO writes those captions mainly in English. EMCO keeps 49 story highlights, which open with a free Flinque account.
How do I contact EMCO for a collaboration?
EMCO's contact details are not published on Flinque's public profile. The Instagram bio links to 3 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist EMCO and use Flinque's outreach tools wherever a contact route is on file.
Links
EMCO's own Instagram profile is the one outbound link Flinque publishes for the account, and the 3 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with EMCO.