New Flinque AI now scores creator authenticity in real time across 4 platforms. See how
Emi Jay (@emijayinc), Instagram profile photo
Verified on Instagram

Emi Jay

eCommerce/DTC
@emijayinc
Heaven-sent hair essentials Aura Mist in Toasted Sugar out now ✨ Shop @sephora + emijay.com
  • Personal Goods & General Merchandise Stores
  • Following 415
  • Followers 269.7K
  • Engagement 0.76%
  • Avg comments 51

About Emi Jay

Emi Jay (@emijayinc) is an eCommerce/DTC creator on Instagram, also filed under Personal Goods & General Merchandise Stores. The account has 269,659 followers and 2,248 published posts. Recent posts average 2,006 likes and 51 comments, an engagement rate of 0.76%.

An audience of 269.7K puts Emi Jay in the mid-tier, between 100,000 and 1 million followers. Set against 415 accounts followed, the audience works out to about 650 followers per account Emi Jay follows. Emi Jay carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Emi Jay under eCommerce/DTC, with Personal Goods & General Merchandise Stores as a secondary category.

The Instagram bio for Emi Jay runs to 14 words across 3 lines. The bio mentions @sephora. The latest activity Flinque has on record for Emi Jay dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

2,248 Posts

Of the 10 most recent posts shown for Emi Jay, 8 are carousels, 1 is a single image and 1 is a video. That mix leans toward carousels. With 2,248 posts published, Emi Jay's archive runs well past the 2,000 mark. Against the audience, that is roughly 120 followers for each post published. Emi Jay also keeps 13 story highlights on the profile. All 10 carry captions, averaging 15 words each. The captions are written mainly in English. Words that recur across them include hair, sugar, emijaylady, best and good. The captions tag #emijaylady.

wearing Cherry Kiss 🍒 #emijaylady
Because your hair deserves the best, always
Booked + busy with good hair to match ☁️
Tell us your dream Vday Getting Ready Routine 💌
Good glam starts with Popstar Clips ✨
Hair, simplified. styles her hair using:
🎀 Flat Brush in Pink Sugar
🤍 Petite Clip in Buttercream
🧸 Toasted Sugar Aura Mist
Great hair, wherever you’re headed 🫶 #emijaylady
These brushes have your name on it 🤭 Our Custom Flat Brushes + Mini Boar Bristle Brushes are back in stock, get yours before they’re gone.
Endless ways to style with Angelstick 🪽

A best seller for a reason, Angelstick Smoothing Balm is our holy grail for taming flyaways, defining curls and sleek styling. Formulated with murumuru butter and candelilla wax, we hope you love it as much as we do.
Sweet enough to eat, but made to wear 🤎

Discover Toasted Sugar Aura Mist on and on

Emi Jay's engagement

Emi Jay's engagement rate on Instagram is 0.76%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 132 followers. An average post collects 2,006 likes and 51 comments, close to 39 likes for each comment.

Engagement rate

0.76%

Avg likes
2K
Avg comments
51
Interactions : followers
1 : 132

Lookalike Creators

A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.

Age & Gender

Unlocking shows how this audience splits across age bands and gender, charted from follower data.

Audience Location

Unlocking reveals the countries and cities where the most active followers of this account are concentrated.

Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.

Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research Emi Jay further

Flinque ranks Instagram creators in eCommerce/DTC and Personal Goods & General Merchandise Stores, categories Emi Jay is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Emi Jay are generated from the Instagram profile data Flinque holds for the account.

Who is Emi Jay?

Emi Jay (@emijayinc) is an eCommerce/DTC creator on Instagram, also filed under Personal Goods & General Merchandise Stores. Emi Jay carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Emi Jay runs to 14 words across 3 lines.

How many followers does Emi Jay have?

Emi Jay has 269,659 followers on Instagram (269.7K). Set against 415 accounts followed, the audience works out to about 650 followers per account Emi Jay follows. With 2,248 posts published, Emi Jay's archive runs well past the 2,000 mark.

What is Emi Jay's engagement rate?

Emi Jay's engagement rate on Instagram is 0.76%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 132 followers. An average post collects 2,006 likes and 51 comments, close to 39 likes for each comment.

What does Emi Jay post about on Instagram?

Flinque files Emi Jay under eCommerce/DTC, with Personal Goods & General Merchandise Stores as a secondary category. Of the 10 most recent posts shown for Emi Jay, 8 are carousels, 1 is a single image and 1 is a video. The 10 recent Instagram captions Flinque holds for Emi Jay repeatedly use the words hair, sugar, emijaylady, best and good. Emi Jay's captions carry hashtags such as #emijaylady. Emi Jay writes those captions mainly in English. Emi Jay keeps 13 story highlights, which open with a free Flinque account.

How do I contact Emi Jay for a collaboration?

Emi Jay's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Emi Jay and use Flinque's outreach tools wherever a contact route is on file.

Emi Jay's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Emi Jay.

Unlock Emi Jay's audience data