- Following 343
- Followers 20.3K
- Engagement 1.08%
- Avg likes 233
- Avg comments 19
About Dust and Rock
Dust and Rock (@dustandrock.ie) is a Shopping & retail creator on Instagram, also filed under eCommerce/DTC and Digital Creator. The account has 20,312 followers and 548 published posts. Recent posts average 233 likes and 19 comments, an engagement rate of 1.08%.
With 20.3K followers, Dust and Rock is a micro creator by the common 10,000 to 100,000 definition. Set against 343 accounts followed, the audience works out to about 59 followers per account Dust and Rock follows. Dust and Rock carries Instagram's verified badge and uses an Instagram professional account. Flinque files Dust and Rock under 4 categories, led by Shopping & retail and followed by eCommerce/DTC, Digital Creator and Shopping & Retail.
The Instagram bio for Dust and Rock runs to 21 words across 4 lines. The bio mentions @susanfurnissradley. The latest activity Flinque has on record for Dust and Rock dates from December 2025.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
548 Posts
Of the 10 most recent posts shown for Dust and Rock, 6 are videos, 3 are carousels and 1 is a single image. That mix leans toward videos. Dust and Rock has built a substantial archive of 548 posts. Against the audience, that is roughly 37 followers for each post published. Dust and Rock also keeps 2 story highlights on the profile. All 10 carry captions, averaging 52 words each. The captions are written mainly in English. Words that recur across them include susan, wrist, pocket, everything and irish. The captions tag #staysafe, #lifehack, #christmasgiftideas, #christmasshopping and #corkcity.
After a lot of thought, I’ve made the incredibly difficult decision to step away from my business.
Over the past three years, my son River has spent 629 days in hospital, and while I’ve tried to keep everything going, I now need to create the space to focus fully on my family and my three boys, especially River.
At the same time, I’m also feeling ready to embrace a new chapter and an exciting change of direction in my career.
Dust and Rock has been one of the proudest chapters of my life. From inventing The Original Wrist Pocket, to seeing the brand stocked in Brown Thomas and Arnotts, and supported by so many independent Irish retailers around the country, this journey has meant more to me than I can put into words.
Thank you to every customer who supported the brand, and especially to my family and friends, who have stood behind me through the highs, the hard days, and everything in between.
Please enjoy 50% off all remaining stock.
With heartfelt thanks,
Susan ♥️
#staysafe #lifehack
🎁The Original Wrist Pocket
🎁 Holds her phone
🎁 Cards, keys, passport
🎁 Handsfree
🎁 Virgin Media Ireland Award Winner
🎁 Machine Washable
☘️ Irish business
☘️ Fast Irish delivery
♥️ Thank you for stocking me in their beautiful Christmas pop-pop in Merchants Quay Shopping Centre, Cork City.
This is literally a one stop shop for your Christmas gifting. If you haven’t tried Bamboo Bed Sheets you ain’t livin’!! 🎄
#christmasgiftideas #christmasshopping #corkcity #corkcityshopping
Ready to Winter 🧦☕️🪴
Working on next years costumes already 🥳.
Me: 👻
My sister: 🤬
(Very last minute costume idea. Thanks to for the last minute production!)
#67 #halloween #sisters
Soups, crunchy leaves, fires lighting, snug corners, soft music, cold noses, warm hands. It’s definitely my favourite season 🍂.
Be kind to yourself, it’s time to slow down.
Susan 🤎
Tírna has been at dust + rock for over 4 years. Her role stretched wide and far, she was a rock in the office when I found myself in Dublin for 2 years with my squish.
She took the burden away from me and I will forever be grateful.
Get yourself a Tírna ♥️.
Good luck Tírna, we will be rooting for you as the office descends into disorganised chaos ☘️.
Susan ♥️
Dust and Rock's engagement
Dust and Rock's engagement rate on Instagram is 1.08%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 93 followers. An average post collects 233 likes and 19 comments, close to 12 likes for each comment.
Engagement rate
1.08%
- Avg likes
- 233
- Avg comments
- 19
- Interactions : followers
- 1 : 93
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research Dust and Rock further
Flinque ranks Instagram creators in Shopping & retail, eCommerce/DTC and Digital Creator, categories Dust and Rock is filed under, and its free tools measure the same figures for any public account.
Related rankings
Frequently asked questions
These answers about Dust and Rock are generated from the Instagram profile data Flinque holds for the account.
Who is Dust and Rock?
Dust and Rock (@dustandrock.ie) is a Shopping & retail creator on Instagram, also filed under eCommerce/DTC and Digital Creator. Dust and Rock carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for Dust and Rock runs to 21 words across 4 lines.
How many followers does Dust and Rock have?
Dust and Rock has 20,312 followers on Instagram (20.3K). Set against 343 accounts followed, the audience works out to about 59 followers per account Dust and Rock follows. Dust and Rock has built a substantial archive of 548 posts.
What is Dust and Rock's engagement rate?
Dust and Rock's engagement rate on Instagram is 1.08%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 93 followers. An average post collects 233 likes and 19 comments, close to 12 likes for each comment.
What does Dust and Rock post about on Instagram?
Flinque files Dust and Rock under 4 categories, led by Shopping & retail and followed by eCommerce/DTC, Digital Creator and Shopping & Retail. Of the 10 most recent posts shown for Dust and Rock, 6 are videos, 3 are carousels and 1 is a single image. The 10 recent Instagram captions Flinque holds for Dust and Rock repeatedly use the words susan, wrist, pocket, everything and irish. Dust and Rock's captions carry hashtags such as #staysafe, #lifehack and #christmasgiftideas. Dust and Rock writes those captions mainly in English. Dust and Rock keeps 2 story highlights, which open with a free Flinque account.
How do I contact Dust and Rock for a collaboration?
Dust and Rock's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. Brands with a free Flinque account can shortlist Dust and Rock and use Flinque's outreach tools wherever a contact route is on file.
Links
Dust and Rock's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Dust and Rock.