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Drake's (@drakesdiary), Instagram profile photo
Verified on Instagram

Drake's

eCommerce
@drakesdiary
Dispatches from our home on Savile Row, shirt factory in Somerset, and stores in London, New York and Seoul.
  • Personal Goods & General Merchandise Stores
  • Following 1.6K
  • Followers 386.4K
  • Engagement 0.37%
  • Avg comments 5

About Drake's

Drake's (@drakesdiary) is an eCommerce creator on Instagram, also filed under Personal Goods & General Merchandise Stores. The account has 386,390 followers and 6,878 published posts. Recent posts average 1,341 likes and 5 comments, an engagement rate of 0.37%.

An audience of 386.4K puts Drake's in the mid-tier, between 100,000 and 1 million followers. Set against 1,560 accounts followed, the audience works out to about 248 followers per account Drake's follows. Drake's is set up as an Instagram business account. Flinque files Drake's under eCommerce, with Personal Goods & General Merchandise Stores as a secondary category.

The Instagram bio for Drake's runs to 19 words. The latest activity Flinque has on record for Drake's dates from January 2026.

6,878 Posts

Of the 10 most recent posts shown for Drake's, 7 are carousels and 3 are single images. That mix leans toward carousels. With 6,878 posts published, Drake's's archive runs well past the 2,000 mark. Against the audience, that is roughly 56 followers for each post published. All 10 carry captions, averaging 60 words each. The captions are written mainly in English. Words that recur across them include designed, pieces, alan, jacket and collaboration.

Part of our collaboration with Japanese outdoor specialists Nanga, this quilted vest combines technical expertise with effortless wearability. While a down filled take on our classic Games blazer, marries the ease and elegance of tailoring with subtle utility. All filled with premium Spanish duck down, they deliver exceptional warmth without bulk, designed to perform effortlessly in the city or the elements.
As part of our collaboration with Nanga, our favourite raglan is reimagined in a 17.1oz Italian virgin wool herringbone and a Spanish duck down-filled, quilted taffeta nylon lining. Excellent paired with a lightweight quilted scarf in a classic Drake’s print.
Introducing our collaboration with Japanese outdoor specialists Nanga, where a series of classic Drake’s pieces are reimagined in their signature down, translating technical mastery into clothing designed for real conditions — whether that’s up a mountain, out fishing, or just a cold January in the big city.
A crucial element of any transitional wardrobe, the brushed Shetland jumper is ideal for adding a touch of collegiate charm to any look, and is a piece of indispensable year-round layering with its pleasingly shaggy texture.
Perennials are our dependable staples and considered classics. Trusted clothes designed to fit into everyday life. Alan Eckstein, interior designer and furniture dealer, wears a selection of our favourites, including a black heavy twill cotton five-pocket chore jacket, a blue boucle wool zip fleece jacket, and a grey cotton quarter zip sweatshirt.
The chambray button-down shirt is an enduring icon of menswear, a shirt with a workwear sensibility, and one that sits between formal and informal. It will look good paired with a suit jacket in the evening, and with a pair of jeans in the afternoon. It will make you feel like Alain Delon if you’re on holiday on the Riviera, or it can be dressed down to something more rugged if you’re channelling Paul Newman.
“I just love what I love, but the root of what inspires me is the past. You just can’t compete with history. I love natural patinas and pieces that feel like they’ve been somewhere, made by someone that truly cared about what kind of legacy would be there after they are gone.” Alan Eckstein, Interior Designer and Furniture Dealer
Perennials is our vision of a wardrobe that works year round: clothes designed to be worn and enjoyed regularly, whatever the season brings. From the first flushes of spring through high summer, autumn’s shift, and into winter, these are pieces made to earn their place over time.
To celebrate this year’s Perennials collection, we travelled from New York to London to Paris, spending a few days with friends whose style we admire to find out how they wear Drake’s, and to see how these clothes have become trusted companions in their everyday lives.

Our first stop is Long Island City, New York, and Alan Eckstein of Somerset House, interior designer and furniture dealer. He has just moved into a new space, double the size of his old one, overlooking the East River, and it’s already overflowing with many design masterpieces you’ll be familiar with, and many you won’t but will immediately fall in love with.

“I believe good pieces rise to the top regardless of price or prestige,“ Alan says. “There’s a kind of democracy to it. Quality survives.”
Sasha from No 9 Savile Row wears the Drakes by Aaron Levine olive wool jumper and black check cotton two-pocket work shirt under a black denim cotton five-pocket chore jacket, with a pair of charcoal Japanese selvedge denim five-pocket jeans and a black unicorn print wool-silk square scarf.

Drake's's engagement

Drake's's engagement rate on Instagram is 0.37%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 270 followers. Likes outnumber comments by roughly 268 to 1, with 1,341 likes and 5 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

0.37%

Avg likes
1.3K
Avg comments
5
Interactions : followers
1 : 270

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Frequently asked questions

These answers about Drake's are generated from the Instagram profile data Flinque holds for the account.

Who is Drake's?

Drake's (@drakesdiary) is an eCommerce creator on Instagram, also filed under Personal Goods & General Merchandise Stores. Drake's is set up as an Instagram business account. The Instagram bio for Drake's runs to 19 words.

How many followers does Drake's have?

Drake's has 386,390 followers on Instagram (386.4K). Set against 1,560 accounts followed, the audience works out to about 248 followers per account Drake's follows. With 6,878 posts published, Drake's's archive runs well past the 2,000 mark.

What is Drake's's engagement rate?

Drake's's engagement rate on Instagram is 0.37%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 270 followers. Likes outnumber comments by roughly 268 to 1, with 1,341 likes and 5 comments on an average post, so most reactions are taps rather than replies.

What does Drake's post about on Instagram?

Flinque files Drake's under eCommerce, with Personal Goods & General Merchandise Stores as a secondary category. Of the 10 most recent posts shown for Drake's, 7 are carousels and 3 are single images. The 10 recent Instagram captions Flinque holds for Drake's repeatedly use the words designed, pieces, alan, jacket and collaboration. Drake's writes those captions mainly in English.

How do I contact Drake's for a collaboration?

Drake's's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Drake's and use Flinque's outreach tools wherever a contact route is on file.

Drake's's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Drake's.

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