- Following 1.1K
- Followers 15.5K
- Engagement 1.55%
- Avg likes 198
- Avg comments 49
About Gemma Hay
Gemma Hay (@discovering_skincare) is a Digital creator creator on Instagram, also filed under Beauty & Skincare and Cosmetics. The account has 15,489 followers and 977 published posts. Recent posts average 198 likes and 49 comments, an engagement rate of 1.55%.
With 15.5K followers, Gemma Hay is a micro creator by the common 10,000 to 100,000 definition. Gemma Hay follows 1,070 accounts, so the audience is roughly 14 times the size of the list followed. Gemma Hay carries Instagram's verified badge and uses an Instagram professional account. Flinque files Gemma Hay under 3 categories, led by Digital creator and followed by Beauty & Skincare and Cosmetics.
The Instagram bio for Gemma Hay runs to 13 words across 3 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Gemma Hay dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
977 Posts
Of the 10 most recent posts shown for Gemma Hay, 5 are carousels and 5 are videos. No single format accounts for most of them. Gemma Hay has built a substantial archive of 977 posts. Against the audience, that is roughly 16 followers for each post published. Gemma Hay also keeps 1 story highlight on the profile. All 10 carry captions, averaging 94 words each. The captions are written mainly in English. Words that recur across them include shade, i’ve, skin, never and share. The captions tag #makeupover40, #over40, #skincareroutine, #skincareover40 and #2016.
After seeing the 2016 trend online I fell down a photo rabbit hole for hours so I had to share some here to make that time worthwhile! 😂
2016 was quite a significant year for me, so it was lovely to look back. A year full of wedding prep, fun with a toddler and getting fit. I’d do it all again in a heartbeat.
But that heavy eyeliner…that I do not miss! 😂
#2016 #2016isthenew2026 #weddingmakeup #weddingdress #makeuptrend
The love affair with the Rhode pocket blush continues. If you love a pink blush then you need the shade “piggy”.
Which shade do you want to see next?
#rhodepocketblush #rhode #piggy #makeupover40 #over40
A mix of new discoveries and products I’ve relied on for years.
There have already been some exciting skincare launches this year, and I know there are many more to come. While I’ll definitely be trying a few new bits, these are firm favourites and very much here to stay. 🤍
#skincareroutine #skincareover40 #skincarefavorites #skincarereviews #skincareblogger
I’ve used my fair share of beauty products during 2025 and these are the products I will definitely be taking with me into 2026!!
I’d love to know what products you used and loved last year too…let me know in the comments…
Happy New Year ❤️
#makeupreviews #makeupover40 #over40beauty #beautyreview #makeuproutine
Currently sitting with a coffee, enjoying everyone’s Christmas Day photos, so I thought I’d share a few of mine ❤️
We had the loveliest day — just the four of us for dinner, and somehow a Christmas miracle occurred…I finally nailed the roasties 😂 When we host, stress always gets the better of me and the dinner never seems to go to plan, so this one definitely deserved a grid moment.
Btw we are team yorkshires and I won’t hear any different!!
The day ended perfectly with a night spent at my sisters with the family.
Swipe to the end to see the gift I received from my 11-year-old — honestly the most sweet and thoughtful boy. He said he didn’t have enough money to buy me a spa day, so thought of this instead 😭
#christmas #christmasmagic #family #christmasday #christmasdinner
The face masks are brilliant, I always pop one in my basket when I’m shopping. I love having a face mask as a little skin treat, or if I’m preparing for a night out and a full face of glam. Face masks are a brilliant way to give your skin an instant boost and intense hydration.
This one smells gorgeous too! 💛
#sephora #sephoracollection #facemask #skincareover40 #skincareroutine
The Saie Liquid Bronzer melts into the skin effortlessly, blends like a dream, is buildable, and leaves a natural, radiant finish—never muddy and never patchy.
One of the reasons I love it so much is how easy it is to use, so if you haven’t ventured into cream bronzers yet, this is a great one to start with ✨
Shade ~ Spritz
#saie #liquidbronzer #makeupover40 #easymakeuptips #bronzer
December and party season is well under way…in fact I go out more this month than the rest of the year combined 😂
I love any excuse to dress up, so this year I’m making an effort to shake up my makeup: bold lips, forgotten eyeshadow palettes, the works. I’ve even played with an eye liner for this look! 😱
But my concealer? That won’t change. Obviously.
#makeupflatlay #makeupover40 #smokeyeye #prada #pradabeauty
I’ve had my eye on this for a while, and I’m so happy I grabbed it for under £37 in the Black Friday sales!
This hydrating skin tint is a dream—lightweight, breathable, and perfect for a natural, glowing finish.
It evens out my skin tone effortlessly and has a subtle blurring effect that gives my skin that soft-focus look.
With its light coverage, it’s ideal for days when you want a fresh, no-makeup makeup vibe.
If heavy foundations aren’t your thing or you’re looking for something easy and radiant for everyday wear, this is one worth checking out.
Shade 5 ✨
#hourglass #hourglassveil #skintint #realskin #skincloseup
What started as a little lockdown hobby I kept secret from friends and family has now turned into opportunities to create content for some of my favourite brands — and even being signed by Reigate Creative. ❤️
Let me tell you this: it’s never too late and you’re never too old to start something new… whether it’s content creation or finally joining that dance class. 💃🏼
Don’t regret the things you didn’t do.
And if anyone has anything negative to say — let them! (Highly recommend reading that book btw, it has transformed my way of thinking…)
Thank you to my 37-year-old self who, after being made redundant during COVID, turned to Instagram as a creative outlet.
And thank you to Alex for giving me the opportunity to work with you and your wonderful team of inspiring women at Reigate Creative.
#contentcreator #over40 #over40blogger #skincarecontent #beautycommunity
Gemma Hay's engagement
Gemma Hay's engagement rate on Instagram is 1.55%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 65 followers. Comments stay close to likes on Gemma Hay's posts, at 198 likes and 49 comments on average, about 4 likes per comment.
Engagement rate
1.55%
- Avg likes
- 198
- Avg comments
- 49
- Interactions : followers
- 1 : 65
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research Gemma Hay further
Flinque ranks Instagram creators in Digital creator and Beauty & Skincare, categories Gemma Hay is filed under, and its free tools measure the same figures for any public account.
Frequently asked questions
These answers about Gemma Hay are generated from the Instagram profile data Flinque holds for the account.
Who is Gemma Hay?
Gemma Hay (@discovering_skincare) is a Digital creator creator on Instagram, also filed under Beauty & Skincare and Cosmetics. Gemma Hay carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for Gemma Hay runs to 13 words across 3 lines.
How many followers does Gemma Hay have?
Gemma Hay has 15,489 followers on Instagram (15.5K). Gemma Hay follows 1,070 accounts, so the audience is roughly 14 times the size of the list followed. Gemma Hay has built a substantial archive of 977 posts.
What is Gemma Hay's engagement rate?
Gemma Hay's engagement rate on Instagram is 1.55%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 65 followers. Comments stay close to likes on Gemma Hay's posts, at 198 likes and 49 comments on average, about 4 likes per comment.
What does Gemma Hay post about on Instagram?
Flinque files Gemma Hay under 3 categories, led by Digital creator and followed by Beauty & Skincare and Cosmetics. Of the 10 most recent posts shown for Gemma Hay, 5 are carousels and 5 are videos. The 10 recent Instagram captions Flinque holds for Gemma Hay repeatedly use the words shade, i’ve, skin, never and share. Gemma Hay's captions carry hashtags such as #makeupover40, #over40 and #skincareroutine. Gemma Hay writes those captions mainly in English. Gemma Hay keeps 1 story highlight, which open with a free Flinque account.
How do I contact Gemma Hay for a collaboration?
Gemma Hay's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. Brands with a free Flinque account can shortlist Gemma Hay and use Flinque's outreach tools wherever a contact route is on file.
Links
Gemma Hay's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Gemma Hay.