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Baby Gifts + Essentials (@bysampsonanddelilah), Instagram profile photo
Verified on Instagram

Baby Gifts + Essentials

Baby goods/kids goods
@bysampsonanddelilah
🌸 Supporting your motherhood journey with pregnancy, postpartum, & baby must-haves 🍼 Trusted online store for parents and babies 🩷
  • Personal Goods & General Merchandise Stores
  • Parenting
  • Following 3.9K
  • Followers 6.4K
  • Engagement 1.1%
  • Avg comments 16

About Baby Gifts + Essentials

Baby Gifts + Essentials (@bysampsonanddelilah) is a Baby goods/kids goods creator on Instagram, also filed under Personal Goods & General Merchandise Stores and Parenting. The account has 6,434 followers and 678 published posts. Recent posts average 65 likes and 16 comments, an engagement rate of 1.1%.

Baby Gifts + Essentials belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Baby Gifts + Essentials follows 3,895 accounts, so the audience is roughly 1.7 times the size of the list followed. Baby Gifts + Essentials is set up as an Instagram business account. Flinque files Baby Gifts + Essentials under 3 categories, led by Baby goods/kids goods and followed by Personal Goods & General Merchandise Stores and Parenting.

The Instagram bio for Baby Gifts + Essentials runs to 16 words. Emoji sit alongside the words. The latest activity Flinque has on record for Baby Gifts + Essentials dates from May 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

678 Posts

Of the 10 most recent posts shown for Baby Gifts + Essentials, 9 are single images and 1 is a carousel. That mix leans toward single images. Baby Gifts + Essentials has built a substantial archive of 678 posts. Against the audience, that is roughly 9.5 followers for each post published. Baby Gifts + Essentials also keeps 7 story highlights on the profile. All 10 carry captions, averaging 130 words each. The captions are written mainly in English. Words that recur across them include little, support, share, phoebe and christmas.

After a lot of thought, I’ve made the decision to temporarily close the business to focus on my family, travel and enjoy this season of life 🤍

This business has been a huge part of my life for the last 2 and a half years and I’m beyond grateful for every order, every share, every beautiful message and this incredible community. Your support has truly meant more than you know and I can't express how appreciative I am of the incredible opportunities that this business has brought me.

Before I take this break, I’ll be holding a sale to help move some of the remaining stock so if you’ve had your eye on something, now is the time to grab a bargain.

Enjoy 35% off your order- no code needed it should apply automatically at checkout.

Minimum spend $50
Please be patient during this time with dispatch time taking up to 1-2 weeks.

Lots of love
Phoebe (& family)
xx
🐰 Easter Holidays 🐰

We will be taking a break and enjoying some family time over the Easter.

Order placed between 01.04.26 and 12.04.26 will be packed and posted from the 13.04.26.

If you place a pick up order please make sure you arrange pick up by the 01.04.26.

We hope you have a lovely Easter break and some time with family 🩷

Keep your eyes peeled as we have a cheeky surprise coming tomorrow 👀
We’re taking a short break 🤍

All orders placed between Wednesday 4th March & Wednesday 11th March will be packed and sent once we return.

You can still shop as usual during this time. Please allow a little extra patience with dispatch.

Thank you so much for supporting our small, family-run business. We appreciate you more than you know ✨
MERRY CHRISTMAS 🎄

As we close the chapter on 2025, we’re doing so with a full heart 🤍

This year brought growth in our business, growth in our family, with the arrival of our beautiful Claudia. Balancing motherhood, family life and running By Sampson & Delilah has been full, messy and amazing. It truly wouldn’t be possible without the BTS love and support of my incredible husband and our kids.

We’re so grateful for this community. For every order, message, share and kind word. Your support allows us to keep showing up and creating with love all things pregnancy, postpartum and beyond.

We’re taking a little pause to rest, reset and soak up family time, and we can’t wait to welcome you back in the new year 🤍

Phoebe xx
🎄 Holiday Trading Update 🎄

I’ll be doing a final local delivery to postcodes 3217 & 3228 on December 23rd, so please make sure all delivery orders are placed by midnight December 22nd. Perfect if you’re local and want to skip leaving the house, I’ll bring the goodies straight to your door ✨

🛍 Local pick-up orders must be placed by midnight December 23rd, with final pick-up on December 24th.

📦 I’ll be dispatching orders up until December 23rd, so if you need any summer essentials as the weather warms up, now’s the time to order before I take a short break. Please note that shipping orders placed now won’t arrive before Christmas.

Thank you so much for all the love and support this year
Phoebe xx
Day 11 & 12 of 12 Days of Christmas🎅

🎄 Enjoy 20% off sitewide 🎄
We want to wish you all a Very Merry Christmas & thank you for your ongoing support through 2025.

We hope you can find some goodies for yourself or the little people in your life.

Use code: DAY12 at checkout
Minimum spend $30
Offer ends midnight 12.12.25

Happy Shopping 🎁
Day 9 & 10 of 12 Days of Christmas 🎅🏼

We are giving 2 beautiful mamas $50 to spend at By Sampson and Delilah & a class pass to your choice of Payne Therapies (Mount Duneed) or Anglesea Pilates
Here’s how to join the fun:
🎄 Like this post
🎄 Make sure you’re following &
🎄 Tag someone who’d love to win! (Unlimited entries)
🎄 Share to your story for bonus chances ✨

Giveaway closes 8pm 12.12.25
Check back daily to see what surprise is next! 🎁❤️
Day 8 of 12 Days of Christmas 🎅🏻

Tiger Tribe Sensory Spinners 🐨
Keep your little one entertained this holiday season with these sensory spinners. They can be attached to bathtubs, tiles, highchairs, mirrors, fridges and car windows. The spinner sticks firmly allowing super steady spins and independent play.

Here’s how to join the fun:
🎄 Like this post
🎄 Make sure you’re following us
🎄 Tag someone who’d love to win! (Unlimited entries)
🎄 Share to your story for bonus chances ✨

Giveaway closes 8pm 09.12.25
Check back daily to see what surprise is next! 🎁❤️
📢 EXCITING ANNOUNCEMENT 📢

We are so excited to finally share the news with you that By Sampson and Delilah is moving to Torquay 🎉

Staring from 01.10.24 we will be working out of our new location in Torquay.

While we transition to our new location our website will remain open however from the 26th September to the 1st October we won't be packing any orders so we can work our little bums off in setting up our new space.

For the month of October we will be offering free delivery to 3228 & 3217 postcodes to ease into the transition. We won't be offering local pick during this time. However as most of you know I am pretty flexible and happy for you to send me an email or DM and we can make arrangements.

We cant wait to share this journey with you all. Thank you for your continued support! Stay tuned and sign up to our email list to be the first to know about special offers as we make the transition down the coast 🌊

Phoebe xx
Hello 👋

It's been a while and our beautiful By Sampson and Delilah community has grown so much that I thought I would re-introduce myself.

I'm Phoebe, long time customer and now owner of By Sampson and Delilah.

I married my husband (Salva) in February 2020- We squeezed in the best party just before the world shut down. We have been together nearly 13 years!
We have 2 beautiful little babes Patrick and Matilda. They are both such a mix of my husband and I in completely different ways. Patrick is as stubborn as Salva and Matilda is as loud as I' am. If you know me personally my voice is loud and my laugh even louder!

I have my Masters in Nursing specializing in Intensive Care. I never thought I would step away from nursing as it challenged me in all the right ways. But a pandemic and two babies later that changed. Which has brought me here!

Other fun facts include:
🌸I have 2 different coloured eyes (blue & hazel)
🍾Prosecco is my drink of choice but I do enjoy a spicy margarita
🍝I didnt eat meat for over 5 years however pregnancy cravings got me wanting dim sims and spaghetti bolognese
☕I start my day with a cappuccino
💙 I am the youngest girl of all boys (3 brothers)
🌸 My daughter was an unplanned homebirth born in the front seat of our car in our garage!

I appreciate each and every one of you and the support that you have given me in the last few months. I look forward to getting to know you all a little more.

My DM's are always open for chats, mum life, business and anything else. I've been in the trenches with you all and know the hard work it takes to raise little ones whilst trying to maintain your sanity.

With Love,
Phoebe

By Sampson and Delilah

Baby Gifts + Essentials's engagement

Baby Gifts + Essentials's engagement rate on Instagram is 1.1%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 91 followers. Comments stay close to likes on Baby Gifts + Essentials's posts, at 65 likes and 16 comments on average, about 4.1 likes per comment.

Engagement rate

1.1%

Avg likes
65
Avg comments
16
Interactions : followers
1 : 91

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Research Baby Gifts + Essentials further

Flinque ranks Instagram creators in Baby goods/kids goods, Personal Goods & General Merchandise Stores and Parenting, categories Baby Gifts + Essentials is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Baby Gifts + Essentials are generated from the Instagram profile data Flinque holds for the account.

Who is Baby Gifts + Essentials?

Baby Gifts + Essentials (@bysampsonanddelilah) is a Baby goods/kids goods creator on Instagram, also filed under Personal Goods & General Merchandise Stores and Parenting. Baby Gifts + Essentials is set up as an Instagram business account. The Instagram bio for Baby Gifts + Essentials runs to 16 words.

How many followers does Baby Gifts + Essentials have?

Baby Gifts + Essentials has 6,434 followers on Instagram (6.4K). Baby Gifts + Essentials follows 3,895 accounts, so the audience is roughly 1.7 times the size of the list followed. Baby Gifts + Essentials has built a substantial archive of 678 posts.

What is Baby Gifts + Essentials's engagement rate?

Baby Gifts + Essentials's engagement rate on Instagram is 1.1%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 91 followers. Comments stay close to likes on Baby Gifts + Essentials's posts, at 65 likes and 16 comments on average, about 4.1 likes per comment.

What does Baby Gifts + Essentials post about on Instagram?

Flinque files Baby Gifts + Essentials under 3 categories, led by Baby goods/kids goods and followed by Personal Goods & General Merchandise Stores and Parenting. Of the 10 most recent posts shown for Baby Gifts + Essentials, 9 are single images and 1 is a carousel. The 10 recent Instagram captions Flinque holds for Baby Gifts + Essentials repeatedly use the words little, support, share, phoebe and christmas. Baby Gifts + Essentials writes those captions mainly in English. Baby Gifts + Essentials keeps 7 story highlights, which open with a free Flinque account.

How do I contact Baby Gifts + Essentials for a collaboration?

Baby Gifts + Essentials's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Baby Gifts + Essentials and use Flinque's outreach tools wherever a contact route is on file.

Baby Gifts + Essentials's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Baby Gifts + Essentials.

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