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Bruce Kirkby (@brucekirkby), Instagram profile photo
Verified on Instagram

Bruce Kirkby

Fitness & Health
@brucekirkby
SUP Athlete | Author✏️|Photographer📸 | Speaker🎤 NYT Globe&Mail Outside @starboardsup @blackfish_paddles @mustangsurvival @garmincanada @speakersdotca
  • Following 1.7K
  • Followers 8.8K
  • Engagement 1.1%
  • Avg comments 10

About Bruce Kirkby

Bruce Kirkby (@brucekirkby) is a Fitness & Health creator on Instagram. The account has 8,837 followers and 2,021 published posts. Recent posts average 92 likes and 10 comments, an engagement rate of 1.1%.

Bruce Kirkby belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Bruce Kirkby follows 1,661 accounts, so the audience is roughly 5.3 times the size of the list followed. Bruce Kirkby uses an Instagram professional account. Flinque files Bruce Kirkby under a single category, Fitness & Health.

The Instagram bio for Bruce Kirkby runs to 15 words across 3 lines. The bio mentions @starboardsup, @blackfish_paddles, @mustangsurvival and @garmincanada. The latest activity Flinque has on record for Bruce Kirkby dates from March 2025.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

2,021 Posts

Of the 10 most recent posts shown for Bruce Kirkby, 6 are videos and 4 are carousels. That mix leans toward videos. With 2,021 posts published, Bruce Kirkby's archive runs well past the 2,000 mark. Against the audience, that is roughly 4.4 followers for each post published. Bruce Kirkby also keeps 6 story highlights on the profile. All 10 carry captions, averaging 69 words each. The captions are written mainly in English. Words that recur across them include it’s, growth, performance, keynotespeaker and people. The captions tag #keynotespeaker, #growth, #performance, #garminambassador and #garmincanada.

Great weekend of racing at
When you have 4hours/60km on the training schedule, this is a pretty nice way to start… as opposed to the slush we’ve had all week!
If you want to author a bestseller, you need to become a writer first.

Want to climb Everest? Become a mountaineer first.

Often, people see this in reverse. They think, “I’ll be finally call myself a writer when I have a published book.” Or, “I’ll finally be able to call myself a mountaineer when I climb Everest.”

No! It’s the other way around. We become the person first. Then we do the thing.

And the magic here is that no one and nothing can stop us from following those habits, and becoming the person we aspire to be. And whether that journey delivers the original prize we coveted is almost irrelevant, because so many other unforeseen rewards will accrue along the way. #growth #performance #keynotespeaker
Growth—and by extension, Greatness—lies in doing the little things, the humble things, the unseen things, day after day after day, for a long period of time. Consistency will always trump intensity. (😂In case you are wondering about the examples I chose, I was speaking to a brewing company!) #performance #growthculture #keynotespeaker
In a world defined by change and uncertainty, Bruce Kirkby helps leaders and teams perform at their best under pressure. Drawing on decades of leading teams through demanding, high-risk environments, he brings practical, real-world insight into decision-making, resilience, and maintaining performance.

In his keynotes, Bruce shares simple, actionable strategies for leading through uncertainty, strengthening team engagement, and reducing risk — helping audiences stay focused, adaptable, and consistent when conditions are toughest.

Link in bio for more info.
#keynotespeaker #storytelling #growth
Growth creates momentum, resilience and high performance. But equally importantly, growth is also kryptonite to regret.

That is because growth offers a path—the only path—to what can be, in ourselves and our teams.

Most people and organizations don’t fail at growth. They fail instead at the silent, unseen moment before growth, when uncertainty and fear rears up, and it’s easy to retreat towards comfort and the known. My growth presentations are designed to help audiences understand what forces are at work in those pivotal moments, and give them the tools and strategies to keep them moving towards everything they are capable of being. #growth #performance #keynotespeaker
Off-season was super fun and very productive, but… it’s time to get back on water 🌊🤙🏼🌏

#garminambassador #garmincanada #starboard #starboardsup #livethetikilife
Consistency will always trump Intensity. It’s something I talk about in my corporate presentations; the fact the road to mastery & greatness is not marked by sudden bursts of heroic effort, but rather by doing the simple, unseen things, day after day, longer than anybody else. Coach has taught me tons about this in the three years we’ve worked together.

So when Not-so-TinyT told me he wanted to pump some iron, we dragged a few kettlebells and dumbbells out to the cabin, wrote out a simple program… then didn’t miss a training day. All summer.

Working out with Taj was incredibly fun, and today, on our final workout, we looked at how our numbers compared to the start. Pretty incredible changes in 2 months. Now think about two years. Or two decades.

Pretty sure this tradition is going to continue into the fall, and Taj will join me and push me on the off-season strength program!

#garminambassador #garmincanada
A glimpse of my other life… from an event last week in Niagara. I don’t post much about speaking here. I think early in my career I felt a bit embarrassed or ashamed of the broadly-held, negative stereotype surrounding ‘motivational speaking.’ But the fact is I love everything that being on-stage demands and affords; the practice, the art, the thought, the intentionality... and of course that special moment when the intro drops, the room takes a breath, and it’s go time.

Speaking is a multifaceted craft, and I continue to find joy in the never-ending journey. I’m especially blessed to have the incredible team at in my corner—all great people in the truest sense of the word.

Bruce Kirkby's engagement

Bruce Kirkby's engagement rate on Instagram is 1.1%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 91 followers. Comments stay close to likes on Bruce Kirkby's posts, at 92 likes and 10 comments on average, about 9.2 likes per comment.

Engagement rate

1.1%

Avg likes
92
Avg comments
10
Interactions : followers
1 : 91

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Industry Fit

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Research Bruce Kirkby further

Flinque ranks Instagram creators in Fitness & Health, categories Bruce Kirkby is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Bruce Kirkby are generated from the Instagram profile data Flinque holds for the account.

Who is Bruce Kirkby?

Bruce Kirkby (@brucekirkby) is a Fitness & Health creator on Instagram. Bruce Kirkby uses an Instagram professional account. The Instagram bio for Bruce Kirkby runs to 15 words across 3 lines.

How many followers does Bruce Kirkby have?

Bruce Kirkby has 8,837 followers on Instagram (8.8K). Bruce Kirkby follows 1,661 accounts, so the audience is roughly 5.3 times the size of the list followed. With 2,021 posts published, Bruce Kirkby's archive runs well past the 2,000 mark.

What is Bruce Kirkby's engagement rate?

Bruce Kirkby's engagement rate on Instagram is 1.1%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 91 followers. Comments stay close to likes on Bruce Kirkby's posts, at 92 likes and 10 comments on average, about 9.2 likes per comment.

What does Bruce Kirkby post about on Instagram?

Flinque files Bruce Kirkby under a single category, Fitness & Health. Of the 10 most recent posts shown for Bruce Kirkby, 6 are videos and 4 are carousels. The 10 recent Instagram captions Flinque holds for Bruce Kirkby repeatedly use the words it’s, growth, performance, keynotespeaker and people. Bruce Kirkby's captions carry hashtags such as #keynotespeaker, #growth and #performance. Bruce Kirkby writes those captions mainly in English. Bruce Kirkby keeps 6 story highlights, which open with a free Flinque account.

How do I contact Bruce Kirkby for a collaboration?

Bruce Kirkby's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. Brands with a free Flinque account can shortlist Bruce Kirkby and use Flinque's outreach tools wherever a contact route is on file.

Bruce Kirkby's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Bruce Kirkby.

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