- Following 3.7K
- Followers 68.4K
- Engagement 0.02%
- Avg likes 16
- Avg comments 2
About Brillant
Brillant (@brillant_official) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 68,438 followers and 2,425 published posts. Recent posts average 16 likes and 2 comments, an engagement rate of 0.02%.
With 68.4K followers, Brillant is a micro creator by the common 10,000 to 100,000 definition. Brillant follows 3,742 accounts, so the audience is roughly 18 times the size of the list followed. Brillant carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Brillant under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.
The Instagram bio for Brillant runs to 20 words across 4 lines. Emoji sit alongside the words. The bio also includes contact details, which Flinque does not republish. The latest activity Flinque has on record for Brillant dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
2,425 Posts
Of the 10 most recent posts shown for Brillant, 7 are videos, 2 are carousels and 1 is a single image. That mix leans toward videos. With 2,425 posts published, Brillant's archive runs well past the 2,000 mark. Against the audience, that is roughly 28 followers for each post published. Brillant also keeps 548 story highlights on the profile. All 10 carry captions, averaging 4 words each. Words that recur across them include rugs, evim, decoration, halı and homes. The captions tag #rugs, #evim, #decoration, #halı and #brillant.
Brillant's engagement
Brillant's engagement rate on Instagram is 0.02%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 5,000 followers. Comments stay close to likes on Brillant's posts, at 16 likes and 2 comments on average, about 8 likes per comment.
Engagement rate
0.02%
- Avg likes
- 16
- Avg comments
- 2
- Interactions : followers
- 1 : 5,000
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research Brillant further
Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories Brillant is filed under, and its free tools measure the same figures for any public account.
Frequently asked questions
These answers about Brillant are generated from the Instagram profile data Flinque holds for the account.
Who is Brillant?
Brillant (@brillant_official) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. Brillant carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Brillant runs to 20 words across 4 lines.
How many followers does Brillant have?
Brillant has 68,438 followers on Instagram (68.4K). Brillant follows 3,742 accounts, so the audience is roughly 18 times the size of the list followed. With 2,425 posts published, Brillant's archive runs well past the 2,000 mark.
What is Brillant's engagement rate?
Brillant's engagement rate on Instagram is 0.02%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 5,000 followers. Comments stay close to likes on Brillant's posts, at 16 likes and 2 comments on average, about 8 likes per comment.
What does Brillant post about on Instagram?
Flinque files Brillant under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for Brillant, 7 are videos, 2 are carousels and 1 is a single image. The 10 recent Instagram captions Flinque holds for Brillant repeatedly use the words rugs, evim, decoration, halı and homes. Brillant's captions carry hashtags such as #rugs, #evim and #decoration. Brillant keeps 548 story highlights, which open with a free Flinque account.
How do I contact Brillant for a collaboration?
Brillant's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. The bio carries contact details of its own, which Flinque does not copy. Brands with a free Flinque account can shortlist Brillant and use Flinque's outreach tools wherever a contact route is on file.
Links
Brillant's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Brillant.