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BookPeople (@bookpeople), Instagram profile photo
Verified on Instagram

BookPeople

Bookstore
@bookpeople
The largest indie bookstore in Texas šŸ“Located in the heart of downtown Austin. Open 9AM-9PM daily. A Community Bound By Books šŸ“š Shop local!
  • eCommerce/DTC
  • Following 1.5K
  • Followers 81.5K
  • Engagement 0.71%
  • Avg comments 21

About BookPeople

BookPeople (@bookpeople) is a Bookstore creator on Instagram, also filed under eCommerce/DTC. The account has 81,481 followers and 7,307 published posts. Recent posts average 654 likes and 21 comments, an engagement rate of 0.71%.

With 81.5K followers, BookPeople is a micro creator by the common 10,000 to 100,000 definition. Set against 1,485 accounts followed, the audience works out to about 55 followers per account BookPeople follows. BookPeople is set up as an Instagram business account. Flinque files BookPeople under Bookstore, with eCommerce/DTC as a secondary category.

The Instagram bio for BookPeople runs to 23 words. Emoji sit alongside the words. The latest activity Flinque has on record for BookPeople dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

7,307 Posts

Of the 10 most recent posts shown for BookPeople, 6 are single images and 4 are carousels. That mix leans toward single images. With 7,307 posts published, BookPeople's archive runs well past the 2,000 mark. Against the audience, that is roughly 11 followers for each post published. BookPeople also keeps 17 story highlights on the profile. All 10 carry captions, averaging 74 words each. The captions are written mainly in English. Words that recur across them include book, first, club, available and through. The captions tag #bookstagram, #romancebookstagram, #writingromance, #2026debuts and #authorsofinstagram.

These are what our many free-to-attend book clubs are reading in February. Interested in joining? See the šŸ”—link in our bio for full details of each club!⁠
As always, official book club books are always 10% off at BookPeople!
Mel loved BROKEN BONDS by so much that she named her dog after the main character—and she's done gatekeeping it!⁠
⁠
"Reasons to read this book:⁠
1. A badass main character. She's literally so cool that I named my dog after her.⁠
2. The Gifted Community vs Evil Resistance⁠
3. Found Family⁠
4. Slow-burn 'Why Chose?'⁠
5. It's so good that I was gatekeeping it. (sorry not sorry)"⁠
⁠
Get your copy in-store or at the šŸ”—link in our bio!
✨BOOK LAUNCH & AUTHOR SIGNING EVENT✨

I’m so excited to announce that I will be celebrating the release of my debut novel A LATTE LIKE LOVE at in Austin, TX with on Friday, March 20th at 7pm!

Are you going to be in town for spring break? SXSW? Taking a taco tour? Bingeing on barbecue? Well, why not come see what sort of shenanigans we get up to while you’re at it? šŸ‘€ā˜•ļø

šŸŽŸļø Tickets (and more information) are available at the šŸ”— link in my bio. I hope we’ll see you there! 🄰

ā€”ā€”ā€”ā€”ā€”ā€”šŸā˜•ļøā€”ā€”ā€”ā€”ā€”ā€”

ā˜•ļø A LATTE LIKE LOVE is a cozy, deeply emotional coffee shop romance between a broken artist and a sweet barista.

šŸ“† It’s out on March 17, 2026 through and is available for preorder now! (šŸ”— in the usual place)

LATTE is for you if you like:

🩷 cinnamon roll x cinnamon roll
🧔 men in therapy
🩵 women in STEM
šŸ’™ autumn in New York
🩷 slow dancing to Billie Holiday
🧔 mysterious, broody artists
🩵 no third act breakup
šŸ’™ no miscommunication trope
🩷 crying in the club

#bookstagram #romancebookstagram #writingromance #2026debuts #authorsofinstagram
Meet Nia Sioux in Austin, Texas to celebrate her memoir, BOTTOM OF THE PYRAMID!⁠
⁠
"When you've been told over and over that you belong at the bottom, how do you come out on top? Dance Moms star and triple threat Nia Sioux shows the way via her story of resilience, triumph, and defining success for herself."⁠
⁠
Come see her for a book signing and meet & greet at BookPeople on January 23rd. Tickets are available at the šŸ”—link in our bio!
While the weather isn't exactly giving Winter Wonderland, it might just be perfect for a trek out into the great outdoorsšŸ¾šŸ¦•ā 
⁠
Hit up our Texas Nature section to plan out your next day trip or weekend outing!
What's on your TBR this year?
New Releases on our shelves this weekšŸ“š Which one(s) are you reading first?
Announcing our January events! What are you most excited about?⁠
⁠
šŸ”—Link in our bio for more info
Be the first to know about all things BookPeoplešŸ“¢ā 
⁠
Sign up for any or all of our newsletters at the šŸ”—link in our bio! We have different newsletters for...⁠
šŸ’™General Content/Adult Book Recs⁠
šŸ’™Events⁠
šŸ’™Kids Recommendations⁠
šŸ’™Teen/YA Recommendations⁠
šŸ’™Educators⁠
šŸ’™Gifts⁠
We are unimaginably heartbroken by the unexpected passing of our beloved friend, Jason "Shades" Schusterbauer who died in a car accident on September 22nd. To say that he was an employee of BookPeople, a legendary bookseller, and our one-man master of bargain, is true but not even close to describing his place in our store. For many of us, he was the first face we saw when walking through the doors in the morning, and if you have ever shopped with us on weekday mornings, you’ve been lucky enough to receive his friendly greeting from the information desk, or ā€œgrinfoā€ as we call it, after Shades’ insistence that ā€œthese kids just don’t know how to greet people anymore.ā€ā 
Our community knows him not only through the incredible work he’s done building the most stellar bargain section of all time, but also as a frequent participant in our goofiest (and informational!) socials. For just the smallest glimpse into the abundant joy that Shades brought to us on a daily basis, see our pinned posts.⁠
Shades had impeccable taste, for both himself and our customers, and passionately loved to share books with people. He radiated kindness and integrity. He made silly overhead pages over the loudspeakers, sold us girl scout cookies, enjoyed live music and traveling, and made us laugh so very much. He is forever in our hearts and we are going to deeply miss him. ā¤ļø

BookPeople's engagement

BookPeople's engagement rate on Instagram is 0.71%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 141 followers. An average post collects 654 likes and 21 comments, close to 31 likes for each comment.

Engagement rate

0.71%

Avg likes
654
Avg comments
21
Interactions : followers
1 : 141

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research BookPeople further

Flinque ranks Instagram creators in Bookstore and eCommerce/DTC, categories BookPeople is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about BookPeople are generated from the Instagram profile data Flinque holds for the account.

Who is BookPeople?

BookPeople (@bookpeople) is a Bookstore creator on Instagram, also filed under eCommerce/DTC. BookPeople is set up as an Instagram business account. The Instagram bio for BookPeople runs to 23 words.

How many followers does BookPeople have?

BookPeople has 81,481 followers on Instagram (81.5K). Set against 1,485 accounts followed, the audience works out to about 55 followers per account BookPeople follows. With 7,307 posts published, BookPeople's archive runs well past the 2,000 mark.

What is BookPeople's engagement rate?

BookPeople's engagement rate on Instagram is 0.71%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 141 followers. An average post collects 654 likes and 21 comments, close to 31 likes for each comment.

What does BookPeople post about on Instagram?

Flinque files BookPeople under Bookstore, with eCommerce/DTC as a secondary category. Of the 10 most recent posts shown for BookPeople, 6 are single images and 4 are carousels. The 10 recent Instagram captions Flinque holds for BookPeople repeatedly use the words book, first, club, available and through. BookPeople's captions carry hashtags such as #bookstagram, #romancebookstagram and #writingromance. BookPeople writes those captions mainly in English. BookPeople keeps 17 story highlights, which open with a free Flinque account.

How do I contact BookPeople for a collaboration?

BookPeople's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist BookPeople and use Flinque's outreach tools wherever a contact route is on file.

BookPeople's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with BookPeople.

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