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B&M France (@bm_france_officiel), Instagram profile photo
Verified on Instagram

B&M France

Shopping & retail
@bm_france_officiel
💙 Des bons plans & des petits prix 🧡 📍146 magasins sur toute la France 🇫🇷 🆕 Catalogue DÉCOUVERTE DE L’ORIENT🌙 en ligne 👇
  • Shopping & Retail
  • eCommerce/DTC
  • Following 133
  • Followers 175.4K
  • Engagement 0.2%
  • Avg comments 6

About B&M France

B&M France (@bm_france_officiel) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 175,409 followers and 4,674 published posts. Recent posts average 343 likes and 6 comments, an engagement rate of 0.2%.

An audience of 175.4K puts B&M France in the mid-tier, between 100,000 and 1 million followers. B&M France follows just 133 accounts, which leaves well over 1,000 followers for every account followed. B&M France is set up as an Instagram business account. Flinque files B&M France under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.

The Instagram bio for B&M France runs to 18 words across 3 lines. Emoji sit alongside the words. The latest activity Flinque has on record for B&M France dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

4,674 Posts

Of the 10 most recent posts shown for B&M France, 7 are videos, 2 are single images and 1 is a carousel. That mix leans toward videos. With 4,674 posts published, B&M France's archive runs well past the 2,000 mark. Against the audience, that is roughly 38 followers for each post published. B&M France also keeps 15 story highlights on the profile. All 10 carry captions, averaging 57 words each. The captions are written mainly in French. Words that recur across them include bmaddict, bmfrance, rangement, discount and coussin. The captions tag #bmaddict, #bmfrance, #discount, #rangement and #letsshopnow.

👛 Le nouveau catalogue PGC est disponible! 🛍️

Des bons plans, des offres à ne pas manquer et tout ce qu’il faut pour faire des économies au quotidien 💸

👉 Feuilletez-le dès aujourd’hui! Lien en bio 🔗

#catalogue #bmaddict #bmfrance #nouveauté #discount
Initiez-vous au rituel du matcha 🍵
Un kit 4 pièces pour préparer et savourer votre matcha en toute simplicité.🍃

Réf 🏷️: Kit matcha 4 pièces à 10€ (521716)

Pour votre santé, évitez de manger trop gras, trop sucré, trop salé.

#matcha #kit #matchalatte #BMAddict #BMFrance
Tendance western activée! 🤠

Les santiags s’imposent comme LA pièce mode du moment. 👢

Réf 🏷️: Coussin santiag 30x40 à 9.99€ (521912), Vase santiag à 4.99€ (523348), Bougie couvercle tufté à 6.99€ (522921), Miroir acrylique disco à 3,99€ (524135), Tapis de bain santiag à 8.99€ (522851) et Vase fuck à 6.99€ (524133)

#Santiag #Western #Cowboy #BMAddict #BMFrance
1 semaine, 1 rayon ✨
Cette semaine, cap sur notre gamme permanente de jouets 🧸🚗
Pour les petits comme pour les grands, il y a toujours une bonne raison de se faire plaisir…

Ref: pop Harry Potter à 14.99€ (523921) - coffret studio de mode à 4.98€ (525641) - blocs empilables à 6.99€ (417497) - livre comptines à 8.99€ (528357) - jeux de société à 7.99€ (426773).

#permanent #jouets #1semaine1rayon #BMfrance #BMaddict
✨ Venez faire de très bonnes affaires avec nos rayons Super Deal! 🛍️🔥

#bmaddict #bonplan #superdeal #discount #bmfrance
Crush couleur du moment: le vert d’eau 💚
Des objets qui respirent la fraîcheur et l’équilibre, pile dans la tendance.

Réf 🏷️: Panière rangement avec poignées à 6,99 € (522824) / Lampe led champignon à 7,99 € (523653) / Pot a coton a rayures vert à 4,17 € (521849) / Boule à thé fleur à 2,28 € (522492) / Coussin floral 30x50cm
à 6,99 € (522012) / Lot de 2 torchons bisous 45x65cm à 2,98 € (519951)

#PantoneColor #GreenVibes #DecoAddict #BMAddict #BMFrance
🐾 Le teckel s’invite dans la déco 🐶

Craquez pour notre sélection de produits teckel-addict: accessoires et objets qui font tout!

Réf 🏷️: Vide poche à 2,49 € (523346), coussin « my hotdog » à 6,99 € (521914), pantoufles à 5,99 € (522707), boudin de porte à 7,99 € (521915), paillasson 40x60 à 6,99 € (521967).

#Teckel #Cute #Instadog #Trendy #BMAddict
L’essentiel de la nuit, bien rangé ✨
Un rangement pratique pour garder à portée de main ce dont vous avez besoin avant de dormir.

Réf 🏷️: Poche de rangement pour lit à 2.96€ (522591)

#rangement #letsshopnow #BMaddict #BMfrance
Encore des pépites trouvées chez B&M 😍
Déco, maison, alimentaire… on y trouve vraiment de tout.
Et avec l’arrivée du Ramadan, de jolies collections vont aussi arriver 🤎

D’ailleurs beaucoup me demande le magasin où je vais donc c’est celui de Osny dans le 95.

Collaboration commerciale

#bonplandéco #pourtoii #trouvaille #bmstores #rangement
✨ Elles sont là! Voici les nouveautés Let’s Shop Now du mois de janvier 🛍️

Prêts à découvrir ce qu’on vous a préparé pour bien commencer l’année? 🎉✨

Réf 🏷️: Miroir sur pied avec éclairage LED à 6€ (521707), bougie bois de cèdre à 3,99€ (522740), diffuseur de parfum à 3,99€ (522739), bain moussant parfum barbe à papa à 3,15€ (524914), bombes de bain parfum monoï x5 à 2,25€ (524911), divers masques à 0,98€ (514894), slime multitexture PlayDoh à 3,75€ (522188), tapis de bain 50x70cm à 4,79€ (526575), set de 3 serviettes de toilettes à 11,99€ (526573)

#nouveautes #new #letsshopnow #discount #BMAddict

B&M France's engagement

B&M France's engagement rate on Instagram is 0.2%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 500 followers. Likes outnumber comments by roughly 57 to 1, with 343 likes and 6 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

0.2%

Avg likes
343
Avg comments
6
Interactions : followers
1 : 500

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

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Industry Fit

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Research B&M France further

Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories B&M France is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about B&M France are generated from the Instagram profile data Flinque holds for the account.

Who is B&M France?

B&M France (@bm_france_officiel) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. B&M France is set up as an Instagram business account. The Instagram bio for B&M France runs to 18 words across 3 lines.

How many followers does B&M France have?

B&M France has 175,409 followers on Instagram (175.4K). B&M France follows just 133 accounts, which leaves well over 1,000 followers for every account followed. With 4,674 posts published, B&M France's archive runs well past the 2,000 mark.

What is B&M France's engagement rate?

B&M France's engagement rate on Instagram is 0.2%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 500 followers. Likes outnumber comments by roughly 57 to 1, with 343 likes and 6 comments on an average post, so most reactions are taps rather than replies.

What does B&M France post about on Instagram?

Flinque files B&M France under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for B&M France, 7 are videos, 2 are single images and 1 is a carousel. The 10 recent Instagram captions Flinque holds for B&M France repeatedly use the words bmaddict, bmfrance, rangement, discount and coussin. B&M France's captions carry hashtags such as #bmaddict, #bmfrance and #discount. B&M France writes those captions mainly in French. B&M France keeps 15 story highlights, which open with a free Flinque account.

How do I contact B&M France for a collaboration?

B&M France's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist B&M France and use Flinque's outreach tools wherever a contact route is on file.

B&M France's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with B&M France.

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