- Following 1.1K
- Followers 29.9K
- Engagement 4.09%
- Avg likes 1.3K
- Avg comments 58
About Black Moon Botanica
Black Moon Botanica (@blackmoonbotanica) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 29,871 followers and 293 published posts. Recent posts average 1,263 likes and 58 comments, an engagement rate of 4.09%.
With 29.9K followers, Black Moon Botanica is a micro creator by the common 10,000 to 100,000 definition. Set against 1,133 accounts followed, the audience works out to about 26 followers per account Black Moon Botanica follows. Black Moon Botanica carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Black Moon Botanica under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.
The Instagram bio for Black Moon Botanica runs to 18 words across 3 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Black Moon Botanica dates from August 2024.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
293 Posts
Of the 10 most recent posts shown for Black Moon Botanica, 6 are single images and 4 are carousels. That mix leans toward single images. 293 published posts give Black Moon Botanica a moderate archive on Instagram. Against the audience, that is roughly 102 followers for each post published. Black Moon Botanica also keeps 12 story highlights on the profile. All 10 carry captions, averaging 145 words each. The captions are written mainly in English. Words that recur across them include online, shop, we’re, melts and orders.
This year has held both challenges and growth, and we’re heading into 2026 with some exciting plans and big changes taking shape behind the scenes.
Happy Hogmanay, and our very best wishes of wild abundance for 2026🌿 We hope to welcome you - or welcome you back - very soon.🥂✨
With thanks,
Brooke, Pieter-Paul & the Black Moon Botanica team 🖤
And if you’re not in the UK, please follow our Amsterdam shop, where all international orders are handled,
✨ Wishing you a cosy, magical festive season 🖤✨
🌲 Scotland: The Big Picture - leading rewilding efforts across the Highlands and helping nature take root and thrive again.
🦪 Seawilding - the UK’s first community-led native oyster and seagrass restoration project, rebuilding marine ecosystems and coastal biodiversity.
We’re grateful that your support lets us give back in ways that actually matter🖤✨
Yule
The quintessential festive blend including orange, apple, cinnamon and clove.
Cailleach Queen of Winter
A fresh, wintry blend of pine, fir and cypress.
Hansel & Gretel
Our rich gingerbread scent with warm spices, caramel, and vanilla.
Kookie Vom Krampus
A quirky blend of nutty and sweet, with ginger, orange, and creamy vanilla.
Winter Cabin
Think deep, dark forest mixed with warm glowing embers of an open fire.
Mulled Wine
Zesty fruits and rich winter spices evoke the warmth of festive mulled wine.
We have last year’s sell-out herbal tea, Mystic Winter Spiced Brew, and our Mystic Winter grain incense. And The Witches Yearly Planner 2026 from are in stock, too 😍 Yuletide Collection is available in both Edinburgh locations and online now!✨🖤🎄❄️🕯️✨
Our Hallowtide Collection returns to guide you through this threshold, with scents crafted for the liminal. You’ll find Woodsmoke & Firelight, Persephone’s Descent, and Hallowtide, all available in wax melts, with Persephone’s Descent now joining SerpentCult in perfume form. ✨
We’re also welcoming back our Dark Moon wax melts, along with a brand NEW tea blend - Hallowed Rose - cosy, warming, and perfect for the long, dark nights. 🌑🌹 All available now, in-store and online while stock lasts.
And thank you so much for your patience and kindness as we navigate our busiest time of year (with mischievous internet gremlins at play behind the scenes!👻). Please allow a little extra time for online orders to reach you, and if you’re visiting in person, remember that our Thistle Street shop will be the more manageable location this weekend 🖤✨Happy Halloween! 🎃
Last year we opened our second, larger shop on Thistle Street, a beautiful cobbled street just a 15-minute walk away, to ease pressure at Candlemaker Row. We highly recommend heading here for more space, a calmer browse, and all the same products you love. Plus - tarot readings, and our spell jar station! ✨Open 12-6pm Wednesday-Sunday.
If you choose to wait at Candlemaker Row, please keep doorways and shop entrances clear, and allow other pedestrians to walk on the pavement, so everyone can move safely and easily. Our lovely shop witches will help guide the queue to make sure you can get in as soon as possible, so thank you for your cooperation.
We’re looking forward to welcoming you, and we really appreciate your patience and excitement this spooky season! 🖤✨🎃
Our Pumpkin Spice Tea has been restocked for the final time this year 🍂🎃 - once it’s gone, it’s gone!
🔥Bonfire candles are selling fast, and our Halloween wax melts are still available, but only while stock lasts:
* Samhain - our twist on the pumpkin spice autumn classic. Always a favourite!
* Wild Hunt - warm cinnamon with juicy apple and a hint of orange
* Sleepy Hollow - earthy, spicy and a little bit sweet, this is a twist on a pumpkin scent for the autumn
Shop the full Samhain Collection in both our shops, and online.
🌙 Use code SAMHAIN for 10% off online orders 🖤✨🎃
The reason for opening a second shop in Edinburgh is twofold: we need more space, and we also want to bring back workshops and events. As you know, our shop on Candlemaker Row is very small. This new shop will provide lots of storage space, more space for online orders to be processed, but also most importantly, community space for us to be able to gather again in person! Community is at the heart of everything we do, and we already have events lined up. We will also have tarot readings available in the shop again, with walk-in readings on opening day. The new shop will have all of your favourites, such as our candles, perfume and wax melts. But we’ve also been sourcing a whole range of NEW products, which we’re excited for you to explore!
Here’s a first look 👀 Come along Sunday 1st September from 12-6pm at 41 Thistle Street, Edinburgh, EH2 1DY. We look forward to welcoming you soon!🖤✨THISTLE ST OPEN WED-SUN 12-6PM
5 years ago, the shop was just me, doing my witchy stuff, and hoping it would resonate with others. Now, I make and run everything with my partner Pieter-Paul, and we have a team of amazing staff, our house witches that help make it all possible. I am so grateful for all of our amazing customers, many of which I’m now happy to call friends. We have such a wonderful community and I’m forever thankful for you all 🫶 To celebrate, we’re offering 10% off all online orders from the UK shop until the end of May! Use code BMB5 at checkout🖤✨
We also have some very big & exciting news that we can announce very soon, and I’m sure you will all be as thrilled as we are! Watch this space… 🤭 ~ Brooke
📸: 🖤
Black Moon Botanica's engagement
Black Moon Botanica's engagement rate on Instagram is 4.09%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 24 followers. An average post collects 1,263 likes and 58 comments, close to 22 likes for each comment.
Engagement rate
4.09%
- Avg likes
- 1.3K
- Avg comments
- 58
- Interactions : followers
- 1 : 24
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Frequently asked questions
These answers about Black Moon Botanica are generated from the Instagram profile data Flinque holds for the account.
Who is Black Moon Botanica?
Black Moon Botanica (@blackmoonbotanica) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. Black Moon Botanica carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Black Moon Botanica runs to 18 words across 3 lines.
How many followers does Black Moon Botanica have?
Black Moon Botanica has 29,871 followers on Instagram (29.9K). Set against 1,133 accounts followed, the audience works out to about 26 followers per account Black Moon Botanica follows. 293 published posts give Black Moon Botanica a moderate archive on Instagram.
What is Black Moon Botanica's engagement rate?
Black Moon Botanica's engagement rate on Instagram is 4.09%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 24 followers. An average post collects 1,263 likes and 58 comments, close to 22 likes for each comment.
What does Black Moon Botanica post about on Instagram?
Flinque files Black Moon Botanica under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for Black Moon Botanica, 6 are single images and 4 are carousels. The 10 recent Instagram captions Flinque holds for Black Moon Botanica repeatedly use the words online, shop, we’re, melts and orders. Black Moon Botanica writes those captions mainly in English. Black Moon Botanica keeps 12 story highlights, which open with a free Flinque account.
How do I contact Black Moon Botanica for a collaboration?
Black Moon Botanica's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Black Moon Botanica and use Flinque's outreach tools wherever a contact route is on file.
Links
Black Moon Botanica's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Black Moon Botanica.