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Birch Babe (@birchbabe), Instagram profile photo
Verified on Instagram

Birch Babe

Beauty, cosmetic & personal care
@birchbabe
🍃Official Birch Babe account! 💬Emails only from @ birchbabe.com 🇨🇦Owned, operated & made 👀@globeandmail @wholefoodscanada @fashioncanada @thesocialctv
  • Following 2.1K
  • Followers 32.3K
  • Engagement 0.5%
  • Avg comments 30

About Birch Babe

Birch Babe (@birchbabe) is a Beauty, cosmetic & personal care creator on Instagram. The account has 32,280 followers and 2,361 published posts. Recent posts average 150 likes and 30 comments, an engagement rate of 0.5%.

With 32.3K followers, Birch Babe is a micro creator by the common 10,000 to 100,000 definition. Birch Babe follows 2,069 accounts, so the audience is roughly 16 times the size of the list followed. Birch Babe is set up as an Instagram business account. Flinque files Birch Babe under a single category, Beauty, cosmetic & personal care.

The Instagram bio for Birch Babe runs to 16 words across 4 lines. The bio mentions @globeandmail, @wholefoodscanada, @fashioncanada and @thesocialctv. The latest activity Flinque has on record for Birch Babe dates from May 2025.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

2,361 Posts

Of the 10 most recent posts shown for Birch Babe, 5 are videos, 4 are carousels and 1 is a single image. No single format accounts for most of them. With 2,361 posts published, Birch Babe's archive runs well past the 2,000 mark. Against the audience, that is roughly 14 followers for each post published. Birch Babe also keeps 24 story highlights on the profile. All 10 carry captions, averaging 39 words each. The captions are written mainly in English. Words that recur across them include dragons, dragonsden, canadianbusiness, episode and thursday. The captions tag #dragonsden, #canadianbusiness, #madeincanada, #smallbusinesscanada and #cbcdragonsden.

Still trying to process this moment 🥹

We’re so grateful for the two offers we received in the Dragons’ Den and are proud to be walking away with a deal from!

A huge thank you to all of you for coming along with us on this wild ride! 💚🐉

#dragonsden #canadianbusiness #womenentrepreneurs #madeincanada #skincarebusiness
No amount of snow is going to stop us from celebrating! ❄️

Our Dragons’ Den watch parties are still on! If you RSVP’d and can get there safely, we’d love to see you tonight! 🐉✨

🔗 link in bio for details!

#dragonsden #canadianbusiness #womenownedbusiness #smallbusinesscanada #femalefounder
It's officially here! 🐉📺

Watch our Dragons' Den episode TONIGHT at 8pm ET (8:30 NT) on and and find out what happened when we faced the dragons!

#madeincanada #naturalskincarecanada #dragonsden #dragonsdencbc #cbcdragonsden
💯 Mineral Sunscreen is SAVING our pale Canadian skin this winter vacay

The Mexican sun 🌞 is NO JOKE and this all natural Sunscreen has helped even my VERY fair son's skin to stay happy and healthy in this extreme climate 😄

Shop 💯 Mineral Sunscreen on our website ✨️
Nothing like your COO casually checking in before you face the Dragons 🐉

Confidence? Yes.

Nerves? Also yes.

Catch our episode on and on Thursday, January 15th at 8pm ET (8:30 NT)! 📺💚

#cbcdragonsden #dragonsden #canadianbusiness #smallbusinesscanada #entrepreneurlife
It may have been done before, but not in Canada. Don’t miss an all-new episode of Dragons' Den this Thursday.
We’re not saying the babies sealed the deal, but how could the dragons say no to that?! 🐻🦊👶

Find out if it worked this Thursday, January 15th at 8pm ET (8:30 NT) on and!

#dragonsden #canadianbusiness #smallbusinesscanada #womenowned #madeincanada
High quality skincare for the low maintenance babe! Don’t miss this mother and daughters team on an all-new episode of Dragons' Den this Thursday.
Luxury skincare without the luxury price. 🤌

From serums to scrubs, we keep it natural, low-waste, and actually affordable. Clean beauty made in Canada for skin (and budgets) that like to keep it simple. 🇨🇦🌿

#effectiveskincare #cleanbeauty #womenowned #canadianskincare #canadianowned
Busy babes don’t have time to Google “how often?” or “in what order?” (We get it — same.)

So, we made the ultimate skincare guide for low-maintenance babes — because award-winning skincare shouldn’t come with guesswork.

Save it for later! 💁‍♀️🤌💚

#purposeledbusiness #womenownedsmallbusiness #canadianownedandoperated #madeinontario #shopcanadian

Birch Babe's engagement

Birch Babe's engagement rate on Instagram is 0.5%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 200 followers. Comments stay close to likes on Birch Babe's posts, at 150 likes and 30 comments on average, about 5 likes per comment.

Engagement rate

0.5%

Avg likes
150
Avg comments
30
Interactions : followers
1 : 200

Lookalike Creators

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research Birch Babe further

Flinque ranks Instagram creators in Beauty, cosmetic & personal care, categories Birch Babe is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Birch Babe are generated from the Instagram profile data Flinque holds for the account.

Who is Birch Babe?

Birch Babe (@birchbabe) is a Beauty, cosmetic & personal care creator on Instagram. Birch Babe is set up as an Instagram business account. The Instagram bio for Birch Babe runs to 16 words across 4 lines.

How many followers does Birch Babe have?

Birch Babe has 32,280 followers on Instagram (32.3K). Birch Babe follows 2,069 accounts, so the audience is roughly 16 times the size of the list followed. With 2,361 posts published, Birch Babe's archive runs well past the 2,000 mark.

What is Birch Babe's engagement rate?

Birch Babe's engagement rate on Instagram is 0.5%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 200 followers. Comments stay close to likes on Birch Babe's posts, at 150 likes and 30 comments on average, about 5 likes per comment.

What does Birch Babe post about on Instagram?

Flinque files Birch Babe under a single category, Beauty, cosmetic & personal care. Of the 10 most recent posts shown for Birch Babe, 5 are videos, 4 are carousels and 1 is a single image. The 10 recent Instagram captions Flinque holds for Birch Babe repeatedly use the words dragons, dragonsden, canadianbusiness, episode and thursday. Birch Babe's captions carry hashtags such as #dragonsden, #canadianbusiness and #madeincanada. Birch Babe writes those captions mainly in English. Birch Babe keeps 24 story highlights, which open with a free Flinque account.

How do I contact Birch Babe for a collaboration?

Birch Babe's contact details are not published on Flinque's public profile. The Instagram bio links to 4 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Birch Babe and use Flinque's outreach tools wherever a contact route is on file.

Birch Babe's own Instagram profile is the one outbound link Flinque publishes for the account, and the 4 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Birch Babe.

Unlock Birch Babe's audience data