- Following 985
- Followers 11K
- Engagement 0.91%
- Avg likes 110
- Avg comments 5
About Better Things
Better Things (@betterthingslondon) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 11,028 followers and 437 published posts. Recent posts average 110 likes and 5 comments, an engagement rate of 0.91%.
With 11K followers, Better Things is a micro creator by the common 10,000 to 100,000 definition. Better Things follows 985 accounts, so the audience is roughly 11 times the size of the list followed. Better Things is set up as an Instagram business account. Flinque files Better Things under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.
The Instagram bio for Better Things runs to 17 words across 3 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Better Things dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
437 Posts
Of the 10 most recent posts shown for Better Things, 8 are carousels, 1 is a video and 1 is a single image. That mix leans toward carousels. 437 published posts give Better Things a moderate archive on Instagram. Against the audience, that is roughly 25 followers for each post published. Better Things also keeps 6 story highlights on the profile. All 10 carry captions, averaging 116 words each. The captions are written mainly in English. Words that recur across them include brands, find, weekend, curation and shop. The captions tag #albiesantiques.
Vinyl by 🙂
1. - known for her bold vintage clothing, excellent jokes and the best dance moves. Boo will be bringing her eclectic vintage fashion and unique remade vintage jewellery.
2. - the vintage label encyclopaedia, what Emily doesn’t know about vintage fashion isn’t worth knowing. Emily will be bringing her collection of vintage fashion and accessories.
3. - her extensive vintage silver jewellery collection really offers something for everyone. Turquoise, cameos, lockets - Fran has it all!
4. - our vintage all rounder. Rachel will be bringing her wearable and fun vintage fashion alongside a selection of vintage homeware. From cabbage plates, to Laura Ashley - you’ll absolutely find a piece you like!
4. And #albiesantiques our youngest trader, at 14 years old Albert is already in his 3rd year of trading, developing a keen eye for all things ceramics. Specialising in Hornsea pottery and quirky curiosities.
Find us all at this weekend
Friday - Sunday with late night shopping on Friday 🩷
I also have some availbility for brands who would like to takeover the entire space and host their own Pop-up Shop in 2026 - swipe for available dates 👉
🌷 Early Spring Curation Dates: 4th February - 22nd March (includes Valentine's Day & Mothers Day 💐). Applications close 11th Jan.
📣 More info on the application page - follow the link in bio.
❄️ 3rd & 4th Jan: Maddie will be back this weekend for the final 2 days of the Winter curation, so if you had your eye on something whilst gift-shopping for others, this is your chance to nab it!
✨ 9th - 11th Jan: Mary's Vintage & Friends Pop-up Shop ✨ For one weekend only, 5 stylish & sustainable traders will be taking over the space - serving vintage fashion, homewares & jewellery, alongside reworked vintage designs too. Curated, conscious and anything but ordinary!
🖤 14th - 25th Jan: The Better Things January Seconds & Sample Sale 🖤 Run, don't walk, as absolutely everything in-store will be discounted! The shelves will be filled with loads of sample and not-quite-perfect pieces, so come on down & grab some glorious bargains. Full line-up to be revealed very soon 👀
🤎 27th Jan - 1st Feb: Sourced & Found Studio Pop-up 🤎 For this week, you'll find a beautiful collection of timeless vintage furniture, lighting, object & art. Curated by Jules of there will be lots of beautiful, aesthetic, 20th century design pieces with a story to tell and a timeless appeal 🤍
See you there ✌️
I got married to the loml, became an aunt, moved the shop to a bigger & better spot and hired my first member of staff! So many special moments & memories with my nearest & dearest, plus the most successful Better Things bizniz year to date!
A big thank you to all of my customers & the 250+ independent brands who I've had the pleasure of working with, for supporting the shop for our 3rd year on the Forest Hill high street - I wouldn't be here without you. It can be a scary place out there for independent bricks & mortar shops, so truly, I am so grateful for each of you! Here's to 2026...! ✨
In no particular order:
(1) The move to No. 8 = 🙂
(2) First day at 8 Dartmouth Road ❤️
(3) Just married - bouquet by lovely; weddings bands by the wonderful ✨
(4) Teamwork make the dreamwork 👯♀️
(5) Before & after 🥹
(6) Being an Aunt is the best job in the world 🫶
(7) Last mirror selfie in the old space vs First mirror selfie in the new space 🤳
(8) The warmest welcome to our neighbours - a joy to be next door to you ☕
(9) Maddie's first Saturday shift 🌟
(10) Dream ceramics hen party with the dreams that are & 🎨
(11) Opening night in the new space 🥂
(12) I love it when a plan comes together 📝
(13) A sign of better things to come...
(14) My nemesis of 2025: colour-matching 🫠
And of course a massive thank you to all the brands who are part of the Winter curation, as well as the superstar that is Maddie, whom I would not have survived without 👯😇
We'll be back on Saturday 3rd Jan for the final weekend of the winter curation ❄️ See you in 2026! ✌️
Saturday 20th: 10am - 5pm
Sunday 21st: 10am - 4pm
Monday 22nd: 10am - 6pm
Tuesday 23rd: 10am - 6pm
Christmas Eve: 10am - 3pm
Better Things's engagement
Better Things's engagement rate on Instagram is 0.91%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 110 followers. An average post collects 110 likes and 5 comments, close to 22 likes for each comment.
Engagement rate
0.91%
- Avg likes
- 110
- Avg comments
- 5
- Interactions : followers
- 1 : 110
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Frequently asked questions
These answers about Better Things are generated from the Instagram profile data Flinque holds for the account.
Who is Better Things?
Better Things (@betterthingslondon) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. Better Things is set up as an Instagram business account. The Instagram bio for Better Things runs to 17 words across 3 lines.
How many followers does Better Things have?
Better Things has 11,028 followers on Instagram (11K). Better Things follows 985 accounts, so the audience is roughly 11 times the size of the list followed. 437 published posts give Better Things a moderate archive on Instagram.
What is Better Things's engagement rate?
Better Things's engagement rate on Instagram is 0.91%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 110 followers. An average post collects 110 likes and 5 comments, close to 22 likes for each comment.
What does Better Things post about on Instagram?
Flinque files Better Things under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for Better Things, 8 are carousels, 1 is a video and 1 is a single image. The 10 recent Instagram captions Flinque holds for Better Things repeatedly use the words brands, find, weekend, curation and shop. Better Things's captions carry hashtags such as #albiesantiques. Better Things writes those captions mainly in English. Better Things keeps 6 story highlights, which open with a free Flinque account.
How do I contact Better Things for a collaboration?
Better Things's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Better Things and use Flinque's outreach tools wherever a contact route is on file.
Links
Better Things's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Better Things.