- Following 1.2K
- Followers 65.6K
- Engagement 0.16%
- Avg likes 87
- Avg comments 2
About BeautyMatter
BeautyMatter (@beautymatterofficial) is a Health/beauty creator on Instagram, also filed under Beauty & Skincare and Cosmetics. The account has 65,604 followers and 3,706 published posts. Recent posts average 87 likes and 2 comments, an engagement rate of 0.16%.
With 65.6K followers, BeautyMatter is a micro creator by the common 10,000 to 100,000 definition. Set against 1,157 accounts followed, the audience works out to about 57 followers per account BeautyMatter follows. BeautyMatter is set up as an Instagram business account. Flinque files BeautyMatter under 3 categories, led by Health/beauty and followed by Beauty & Skincare and Cosmetics.
The Instagram bio for BeautyMatter runs to 14 words. The latest activity Flinque has on record for BeautyMatter dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
3,706 Posts
Of the 10 most recent posts shown for BeautyMatter, 5 are single images, 3 are carousels and 2 are videos. No single format accounts for most of them. With 3,706 posts published, BeautyMatter's archive runs well past the 2,000 mark. Against the audience, that is roughly 18 followers for each post published. BeautyMatter also keeps 12 story highlights on the profile. All 10 carry captions, averaging 108 words each. The captions are written mainly in English. Words that recur across them include read, luxury, brand, brands and insights. The captions tag #beautybusiness, #future50, #futureofbeauty, #beautyleadership and #beautyevents.
China’s beauty market is evolving—shoppers are moving from one-off purchases to wellness-driven, science-backed routines. Fragrance, medical aesthetics, precision skincare, and longevity-focused products are set to lead the next wave.
“Consumers are moving away from buying products to owning their entire beauty journey,” says Carol Zhou, Senior Vice President of China Business Innovations & Investments at Shiseido.
💡 Insights from:
• Dao Nguyen – Founder, Essenzia ByDao
• Jacques Roizen – Managing Director China, Digital Luxury Group
• Gabby Chen – President of Global Markets, Florasis
• Linda Yu – General Manager, Red Ant Asia
• Carol Zhou – Senior Vice President of China Business Innovations & Investments, Shiseido
📝 Julienna Law
Tap the link in bio to read more.
#ChinaBeauty #BeautyTrends2026 #WellnessBeauty #MedicalAesthetics #FragranceTrends
Drunk Elephant, founded by Tiffany Masterson, is generating strong reactions across social media with its latest brand shift — revealing just how quickly sentiment can change when a cult-favorite brand redefines its identity.
The conversation raises bigger questions: What does modern brand repositioning really require? And how should beauty leaders navigate increasingly vocal, values-driven consumers?
💡Key Insights from:
• Rich Gersten, Co-Founder, True Beauty Ventures
• Sara Tan, Co-Host, Gloss Angeles podcast
• Kirbie Johnson, Co-Host, Gloss Angeles podcast
• Audrey Johnson, TikToker
📝 Sophie Pitt
Tap the link in our bio to read more.
#BeautyBusiness #BrandStrategy #ConsumerInsights #SkincareIndustry #BrandRepositioning
Last year, Marco Parsiegla of Amouage —a FUTURE50 brand and BeautyMatter Award winner—joined us for the FUTURE50 Dinner, one of the most memorable nights of the event, known for intentional seating and meaningful connections.
🎟️ Dinner tickets are selling fast. Secure yours before early pricing ends.
👉 Event info + tickets are in the link in our bio.
#FUTURE50 #FutureOfBeauty #BeautyLeadership #BeautyEvents #BestInFragrance
LVMH-backed private equity firm L Catterton is acquiring a significant minority stake in Paris-based fragrance brand Ex Nihilo, as Eurazeo sells its position.
The deal highlights growing investor confidence in niche luxury fragrance, premiumization, and global scale — with the U.S. firmly in focus.
What does this mean for the future of high-end fragrance, investor appetite, and premium brand growth?
💡Key Insights from:
• Sylvie Loday, Co-founder, Ex Nihilo
• Benoît Verdier, Co-founder, Ex Nihilo
• Olivier Royère, Co-founder, Ex Nihilo
• Pierre Meignen, Head of Elevate, Eurazeo
• Laurent Droin, Senior Advisor, Eurazeo
Tap the link in our bio to read more.
#LuxuryFragrance #BeautyBusiness #PrivateEquity #PremiumBeauty #BrandScaling
“The industry should prioritize consumer education, responsible communication, and innovation driven by real efficacy, not aesthetics or trends.” – Sergio Chorrero, Co-Founder + CEO
Tap the link in our bio to read more, and join Niche Beauty Lab and the entire cohort of 2026 FUTURE50 brands at our FUTURE50 Summit in NYC this March.
#FUTURE50 #TheFuture50Summit #BeautyTrends #BeautyBrands #BestInSkincare
Join the founders, leaders, and innovators shaping the future of beauty at BeautyMatter FUTURE50. From curated conversations to intentional networking, every detail is designed to connect the right people in the room.
🎟️ Lock in early pricing—event info + tickets are in the link in our bio.
#FUTURE50 #FutureOfBeauty #BeautyInnovation #BeautyLeadership #BeautyEvents
Chinese makeup brands are stepping onto the world
stage with innovation, artistry, and cultural storytelling leading the charge. From luxe formulations to viral design, C-beauty is shaping what’s next in color cosmetics.
💡 Featured Brands:
• Maogeping 毛戈平
• Florasis 花西子
• Judydoll 橘朵
• Flower Knows 花知晓
• Timage 彩棠
• Carslan 卡姿兰
• Perfect Diary 完美日记
📝 Julienna Law
Tap the link in our bio to read more.
#CBeauty #BeautyTrends #GlobalBeauty #ColorCosmetics #BeautyInnovation
Saks Global’s collapse — including Saks Fifth Avenue, Neiman Marcus & Bergdorf Goodman — is sending shockwaves through prestige beauty. With major beauty vendors among the top creditors, the filing raises big questions about the future of luxury distribution in the US.
As department stores lose relevance and financial stability, brands face a critical inflection point: If wholesale can’t anchor luxury beauty anymore, what comes next?
💡 Key Insights from:
• Daniel Langer, CEO, Équité; Luxury Professor, Pepperdine University
• Neil Saunders, Managing Director, GlobalData Retail
• Glenn McMahon, Luxury Consultant
• Martin Roll, Family Business & Family Office Expert; Senior Advisor, McKinsey
• Michael Schummert, Senior Advisor, Personal Care, Kearney
📝 Sabela Ojea
Tap the link in our bio to read more.
#LuxuryBeauty #RetailDisruption #BeautyBusiness #PrestigeBeauty #IndustryInsights
The intimate fireside chat marked a moment of transition and legacy in the beauty industry. Carol Hamilton, whose visionary leadership helped shape L’Oréal USA over four decades, passed the torch to Ali Goldstein who was picking up the reins as head of acquisitions for L’Oréal USA. We had the honor of hosting these two formidable women to discuss the industry’s evolution, where we are, and where we’re going.
But before that... Ali attended the FUTURE50 dinner at Manhatta.
🍽️ We are back at Manhatta this year. Join us for a memorable culinary experience and an evening filled with thoughtful introductions and excellent conversation.
🎟️ Dinner tickets are limited and selling fast! Tap the link in our bio for ticket + event details
Register for dinner and the FUTURE50 Summit by January 21 to save during early pricing.
#FUTURE50 #TheFuture50Summit #BeautyBrands #Networking #BrandBuilding
On the product front, brands continued to push innovation and intentionality with notable launches from Lashify, Barrière, Boy Smells, Covergirl, eos, EADEM (@ ), Bubble, DEINDE, Fussy, Le Prunier, Dieux, BABOR, cocokind, DAISE Beauty, Maison Louis Marie, HigherDOSE, Polite Society, INNBEAUTY Project, Nest New York, Noteworthy Scents, method, UNITE Hair, Phlur, Elm Biosciences, Estée Lauder, Nécessaire, YSL Beauty, RMS Beauty, Batiste, and ELEMIS, showing breadth across makeup, skincare, haircare, scent, and wellness.
Meanwhile, new energy came from emerging brand Kings Domain Melbourne, while categories and collections from Harmay and L’OBJET added curated luxury moments to the mix.
✨ Tap the link in bio for the full Week 3 roundup curated by our editorial team.
#BeautyIndustry #BeautyBusiness #ProductLaunch #WeeklyRoundup #NowTrending
BeautyMatter's engagement
BeautyMatter's engagement rate on Instagram is 0.16%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 625 followers. An average post collects 87 likes and 2 comments, close to 44 likes for each comment.
Engagement rate
0.16%
- Avg likes
- 87
- Avg comments
- 2
- Interactions : followers
- 1 : 625
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Research BeautyMatter further
Flinque ranks Instagram creators in Health/beauty and Beauty & Skincare, categories BeautyMatter is filed under, and its free tools measure the same figures for any public account.
Frequently asked questions
These answers about BeautyMatter are generated from the Instagram profile data Flinque holds for the account.
Who is BeautyMatter?
BeautyMatter (@beautymatterofficial) is a Health/beauty creator on Instagram, also filed under Beauty & Skincare and Cosmetics. BeautyMatter is set up as an Instagram business account. The Instagram bio for BeautyMatter runs to 14 words.
How many followers does BeautyMatter have?
BeautyMatter has 65,604 followers on Instagram (65.6K). Set against 1,157 accounts followed, the audience works out to about 57 followers per account BeautyMatter follows. With 3,706 posts published, BeautyMatter's archive runs well past the 2,000 mark.
What is BeautyMatter's engagement rate?
BeautyMatter's engagement rate on Instagram is 0.16%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 625 followers. An average post collects 87 likes and 2 comments, close to 44 likes for each comment.
What does BeautyMatter post about on Instagram?
Flinque files BeautyMatter under 3 categories, led by Health/beauty and followed by Beauty & Skincare and Cosmetics. Of the 10 most recent posts shown for BeautyMatter, 5 are single images, 3 are carousels and 2 are videos. The 10 recent Instagram captions Flinque holds for BeautyMatter repeatedly use the words read, luxury, brand, brands and insights. BeautyMatter's captions carry hashtags such as #beautybusiness, #future50 and #futureofbeauty. BeautyMatter writes those captions mainly in English. BeautyMatter keeps 12 story highlights, which open with a free Flinque account.
How do I contact BeautyMatter for a collaboration?
BeautyMatter's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist BeautyMatter and use Flinque's outreach tools wherever a contact route is on file.
Links
BeautyMatter's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with BeautyMatter.