- Following 1.8K
- Followers 12.7K
- Engagement 0.15%
- Avg likes 22
- Avg comments 1
About Baker Tom
Baker Tom (@bakertomsbread) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 12,731 followers and 1,658 published posts. Recent posts average 22 likes and 1 comment, an engagement rate of 0.15%.
With 12.7K followers, Baker Tom is a micro creator by the common 10,000 to 100,000 definition. Baker Tom follows 1,755 accounts, so the audience is roughly 7.3 times the size of the list followed. Baker Tom is set up as an Instagram business account. Flinque files Baker Tom under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.
The Instagram bio for Baker Tom runs to 21 words across 4 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Baker Tom dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
1,658 Posts
Of the 10 most recent posts shown for Baker Tom, 5 are carousels and 5 are videos. No single format accounts for most of them. Baker Tom has built a substantial archive of 1,658 posts. Against the audience, that is roughly 7.7 followers for each post published. Baker Tom also keeps 6 story highlights on the profile. All 10 carry captions, averaging 39 words each. The captions are written mainly in English. Words that recur across them include bread, perfect, fresh, baked and warm. The captions tag #bakertomsbread, #sourdoughlove, #freshbread, #behindthescenes and #kernowcurlpudding.
Chunks of our Kernow Curls are baked into a sweet apple custard, topped with cinnamon sugar, and best enjoyed with a scoop of ice cream or clotted cream. Perfect for winter indulgence at home. ❄️❤️
Full recipe is on the blog -
#BakerTomsBread #KernowCurlPudding #AppleAndCinnamon #CozyDesserts #WinterTreats
#BakerTomsBread #TinLoaf #SourdoughLove #FreshBread
FALMOUTH | PENZANCE | POOL | WADEBRIDGE
#MondayMotivation
Crispy crust. Soft, tangy crumb. Perfect for butter, soup, or eating straight from the bag on the way home (we won’t tell).
Available until it sells out 👀
#SourdoughLove #FreshBread #BakerTomsBread
This mini focaccia was developed for The Cosy Club restaurants by Baker Tom’s Bread.
#TheCosyClub #BakerTomsBread #BehindTheScenes
Thanks for supporting local, saying hi, and making our bakery feel like home every day.
#ShopLocal #CommunityBread #BakerTomsBread
Warm ovens inside ❄️🥖
#JanuaryMornings #BakeryLife #WinterCosy #SlowJanuary #BehindTheScenes FreshBread
#SourdoughLove #WinterBaking #RealBread
Same care, same craft, same loaves — baked daily and ready on the shelves ✨
Pop in and grab your favourites.
#StillBaking #BakerToms #FreshAsEver #CornishBakers #ArtisanBread
Warm food fixes everything ❄️🥣
#WinterFood #JanuaryReset #ComfortFood #SeasonalEating #FoodForTheSoul WellnessKitchen
We’re so proud to work with incredible people like Tom, it’s what makes our menu truly special.
Next time you’re in, don’t miss the monkey bread made with Cornish clotted cream, topped with malt flakes and finished with a miso glaze. If you haven’t tried it yet, you’re going to want to 🫶
Baker Tom's engagement
Baker Tom's engagement rate on Instagram is 0.15%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 667 followers. An average post collects 22 likes and 1 comment, close to 22 likes for each comment.
Engagement rate
0.15%
- Avg likes
- 22
- Avg comments
- 1
- Interactions : followers
- 1 : 667
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research Baker Tom further
Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories Baker Tom is filed under, and its free tools measure the same figures for any public account.
Frequently asked questions
These answers about Baker Tom are generated from the Instagram profile data Flinque holds for the account.
Who is Baker Tom?
Baker Tom (@bakertomsbread) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. Baker Tom is set up as an Instagram business account. The Instagram bio for Baker Tom runs to 21 words across 4 lines.
How many followers does Baker Tom have?
Baker Tom has 12,731 followers on Instagram (12.7K). Baker Tom follows 1,755 accounts, so the audience is roughly 7.3 times the size of the list followed. Baker Tom has built a substantial archive of 1,658 posts.
What is Baker Tom's engagement rate?
Baker Tom's engagement rate on Instagram is 0.15%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 667 followers. An average post collects 22 likes and 1 comment, close to 22 likes for each comment.
What does Baker Tom post about on Instagram?
Flinque files Baker Tom under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for Baker Tom, 5 are carousels and 5 are videos. The 10 recent Instagram captions Flinque holds for Baker Tom repeatedly use the words bread, perfect, fresh, baked and warm. Baker Tom's captions carry hashtags such as #bakertomsbread, #sourdoughlove and #freshbread. Baker Tom writes those captions mainly in English. Baker Tom keeps 6 story highlights, which open with a free Flinque account.
How do I contact Baker Tom for a collaboration?
Baker Tom's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Baker Tom and use Flinque's outreach tools wherever a contact route is on file.
Links
Baker Tom's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Baker Tom.