- Following 15
- Followers 2.3K
- Engagement 1.79%
- Avg likes 42
- Avg comments 1
About Baby Friendly Initiative UK
Baby Friendly Initiative UK (@babyfriendlyuk) is a ToDetect creator on Instagram. The account has 2,343 followers and 98 published posts. Recent posts average 42 likes and 1 comment, an engagement rate of 1.79%.
Baby Friendly Initiative UK belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Set against 15 accounts followed, the audience works out to about 156 followers per account Baby Friendly Initiative UK follows. Flinque files Baby Friendly Initiative UK under a single category, ToDetect.
The Instagram bio for Baby Friendly Initiative UK runs to 18 words. The latest activity Flinque has on record for Baby Friendly Initiative UK dates from November 2025.
98 Posts
Of the 10 most recent posts shown for Baby Friendly Initiative UK, 7 are single images and 3 are carousels. That mix leans toward single images. 98 published posts give Baby Friendly Initiative UK a moderate archive on Instagram. Against the audience, that is roughly 24 followers for each post published. All 10 carry captions, averaging 88 words each. The captions are written mainly in English. Words that recur across them include unicef, conference, annual, feeding and delegates. The captions tag #worldbreastfeedingweek and #wbw25.
📸 Images (C)UNICEF/Williams
So far we've celebrated Qualifications graduates and Baby Friendly accreditations from services across the UK, heard about how Baby Friendly support helps families feel understood, and seen research on what makes the difference for mothers of very preterm babies when it comes to feeding support.
So much more is yet to come on Day 1 - thanks to all who are in attendance!
📸 Image: Delegates greeting each other at registration for the 2025 Annual Conference in Telford. (C)UNICEF/Williams
An optional Q&A drop in session will be held on 21st October 2025, from 3pm-4:30pm, and is open to all who are interested in applying.
For the access link please contact
This week, we join the global movement to recognise the vital role breastfeeding plays in providing a key foundation of lifelong health for babies and mothers.
This year’s theme “Prioritise Breastfeeding: Create Sustainable Support Systems” emphasises the urgent need for comprehensive and evidence-based interventions for supporting and protecting breastfeeding as a public health imperative across all settings.
In our email newsletter this week, we shared a range of #WBW25 updates including a spotlight on the UK Baby Friendly programme published by a global United Nations platform, as well as information on a webinar hosted by the Global Breastfeeding Collective featuring UNICEF UK Baby Friendly Initiative Deputy Programme Director Anne Woods.
Stay connected with these updates and more by subscribing:
📸 Image: Parents Oluwatosin and Bolanle enjoy time breastfeeding with daughter Ohuwasikemi. (C) UNICEF/Maule-Ffinch
This year’s event features speakers who will cover a range of topics including the latest evidence on thrush and the microbiome, as well as pressing issues around perinatal trauma, equity and breastfeeding.
Learn more and book your ticket now at
*Early booking discounted tickets for both days are £250, standard price is £290. Group bookings of 5 or more qualify for the discounted rate until booking closes.
📸 Image: Delegates enjoy an engaging talk at the 2023 Annual Conference in Harrogate. (C)UNICEF/Outterside
Apply to present a poster showcasing your project, research or initiative relating to infant feeding and relationship building at this year’s Baby Friendly Annual Conference in Telford on 12-13 November.
Deadlines for the abstract submission have been extended to Sunday 15 June. Learn more and apply now:
📸 Delegates read a variety of posters at the 2023 Annual Conference in Harrogate (c)UNICEF UK/Outterside
Delegates are invited to take part in the poster display at this year’s two-day, in-person event for the chance to showcase their project, research or initiative relating to infant feeding and relationship building.
To apply, download the form on our website to submit your abstract for consideration by Friday 6th June:
Selected posters will be displayed in print at the conference and electronically on the Baby Friendly website after the conference.
📷 Delegates read a variety of posters at the 2023 Annual Conference in Harrogate (c)UNICEF UK/Outterside
🔵 The World Breastfeeding Trends Initiative UK report which has identified important areas of progress and gaps in UK infant feeding policies and programmes
🔵 Latest updates and resources on the Baby Friendly community standards
🔵 Early booking for the 2025 Annual Conference
🔵 Baby Friendly’s response to the Competition and Markets Authority study
🔵 And more
You can stay up to date with the latest on Baby Friendly by subscribing to our monthly emails:
📸 Image: Mother Aliya holds her one-year-old son Rayyan as they attend a sensory play community event at Stockwood Park in Luton. Image: (C)UNICEF/Maule-Ffinch
We look forward to coming together in person for two days of engaging presentations, thought-provoking discussions, poster display, networking opportunities and exhibition.
Book your space now at and receive the latest event updates by subscribing to our email newsletter at
📸 Images: Delegates enjoy the sold-out 2023 Baby Friendly Annual Conference in Harrogate which marked a long-awaited return to an in-person event. (C)UNICEF UK/Outterside
Showcasing the benefits of a collaborative approach to implementing the Baby Friendly standards, this case study demonstrates how working together across teams and Trusts fosters a supportive and empowering environment for infant feeding professionals.
Access now at:
Baby Friendly Initiative UK's engagement
Baby Friendly Initiative UK's engagement rate on Instagram is 1.79%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 56 followers. An average post collects 42 likes and 1 comment, close to 42 likes for each comment.
Engagement rate
1.79%
- Avg likes
- 42
- Avg comments
- 1
- Interactions : followers
- 1 : 56
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research Baby Friendly Initiative UK further
Flinque's free Instagram tools measure the figures shown for Baby Friendly Initiative UK, from followers to engagement, for any public account.
Frequently asked questions
These answers about Baby Friendly Initiative UK are generated from the Instagram profile data Flinque holds for the account.
Who is Baby Friendly Initiative UK?
Baby Friendly Initiative UK (@babyfriendlyuk) is a ToDetect creator on Instagram. Baby Friendly Initiative UK belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. The Instagram bio for Baby Friendly Initiative UK runs to 18 words.
How many followers does Baby Friendly Initiative UK have?
Baby Friendly Initiative UK has 2,343 followers on Instagram (2.3K). Set against 15 accounts followed, the audience works out to about 156 followers per account Baby Friendly Initiative UK follows. 98 published posts give Baby Friendly Initiative UK a moderate archive on Instagram.
What is Baby Friendly Initiative UK's engagement rate?
Baby Friendly Initiative UK's engagement rate on Instagram is 1.79%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 56 followers. An average post collects 42 likes and 1 comment, close to 42 likes for each comment.
What does Baby Friendly Initiative UK post about on Instagram?
Flinque files Baby Friendly Initiative UK under a single category, ToDetect. Of the 10 most recent posts shown for Baby Friendly Initiative UK, 7 are single images and 3 are carousels. The 10 recent Instagram captions Flinque holds for Baby Friendly Initiative UK repeatedly use the words unicef, conference, annual, feeding and delegates. Baby Friendly Initiative UK's captions carry hashtags such as #worldbreastfeedingweek and #wbw25. Baby Friendly Initiative UK writes those captions mainly in English.
How do I contact Baby Friendly Initiative UK for a collaboration?
Baby Friendly Initiative UK's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. Brands with a free Flinque account can shortlist Baby Friendly Initiative UK and use Flinque's outreach tools wherever a contact route is on file.
Links
Baby Friendly Initiative UK's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Baby Friendly Initiative UK.