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Babies”R”Us (@babiesrus), Instagram profile photo
Verified on Instagram

Babies”R”Us

Shopping & retail
@babiesrus
Babies “R” Us at Kohl’s, now open in 200 stores! 💜 Even more brands you know and love for your little one. You can also visit us at @americandream.
  • eCommerce/DTC
  • Shopping & Retail
  • Following 546
  • Followers 308K
  • Engagement 0.02%
  • Avg comments 6

About Babies”R”Us

Babies”R”Us (@babiesrus) is a Shopping & retail creator on Instagram, also filed under eCommerce/DTC and Shopping & Retail. The account has 308,021 followers and 395 published posts. Recent posts average 100 likes and 6 comments, an engagement rate of 0.02%.

An audience of 308K puts Babies”R”Us in the mid-tier, between 100,000 and 1 million followers. Set against 546 accounts followed, the audience works out to about 564 followers per account Babies”R”Us follows. Babies”R”Us carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Babies”R”Us under 3 categories, led by Shopping & retail and followed by eCommerce/DTC and Shopping & Retail.

Babies”R”Us writes a longer Instagram bio of 28 words across 3 lines. The bio mentions @americandream. The latest activity Flinque has on record for Babies”R”Us dates from November 2024.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

395 Posts

Of the 10 most recent posts shown for Babies”R”Us, 8 are videos, 1 is a single image and 1 is a carousel. That mix leans toward videos. 395 published posts give Babies”R”Us a moderate archive on Instagram. Against the audience, that is roughly 780 followers for each post published. Babies”R”Us also keeps 3 story highlights on the profile. All 10 carry captions, averaging 27 words each. The captions are written mainly in English. Words that recur across them include kohlsxbabiesrus, baby, local, kohl’s and find. The captions tag #kohlsxbabiesrus.

The playmat that lives rent-free in every parent’s head. 🐒

Shop the Kick & Play Piano Gym online — or at your local Babies “R” Us at Kohl’s! 💜
Did someone say tummy time? 🐮

The Itzy Bitzy Cow Mirror keeps little ones entertained and engaged with 8 sensory features and a mirror made for self-discovery.

Find it at your local at — or online at the 🔗 in bio! 💜 #KohlsxBabiesRUs
Because sick days call for extra comfort — and Babies “R” Us at Kohl’s has everything you need. 💜

Shop baby sick day essentials from,, and more at your local Babies “R” Us at Kohl’s.
New year, new goals. 🎉

Find the essentials that support every milestone at your local Babies “R” Us at Kohl’s. 💜
If you need me, you know where to find me. 😉 #KohlsxBabiesRUs
Things we’re bringing into 2026… and things were leaving behind! 💜👋 #KohlsxBabiesRUs
New Year’s Eve looks a little different now 🥂🍼 Still celebrating — just with a baby bottle in hand. Share this with a mom who gets it. #KohlsxBabiesRUs
Choosing a baby name is no small decision — and these are the ones parents loved in 2025 💭💜

Is your baby’s name on the list? Drop a comment below! #KohlsxBabiesRUs
The greatest gift under the tree.🎄💜

🎥
“WHAT’S UP, PREGNANT LADIES?! 🤰🏼🤰🏻🤰🏽
Let’s show first-time mom that she’s not alone in this pregnancy journey:
📢 WHO HAS HEARTBURN?! 🙋🏽‍♀️
📢 WHO EATS WEIRD THINGS?! 🙋🏻‍♀️
📢 WHO CREATED THEIR at BABY REGISTRY?! 🙋🏼‍♀️

If you haven’t yet — join JAX and head to the 🔗 in bio to start your #KohlsxBabiesRUs baby registry.

Babies”R”Us's engagement

Babies”R”Us's engagement rate on Instagram is 0.02%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 5,000 followers. An average post collects 100 likes and 6 comments, close to 17 likes for each comment.

Engagement rate

0.02%

Avg likes
100
Avg comments
6
Interactions : followers
1 : 5,000

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research Babies”R”Us further

Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories Babies”R”Us is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Babies”R”Us are generated from the Instagram profile data Flinque holds for the account.

Who is Babies”R”Us?

Babies”R”Us (@babiesrus) is a Shopping & retail creator on Instagram, also filed under eCommerce/DTC and Shopping & Retail. Babies”R”Us carries Instagram's verified badge and is set up as an Instagram business account. Babies”R”Us writes a longer Instagram bio of 28 words across 3 lines.

How many followers does Babies”R”Us have?

Babies”R”Us has 308,021 followers on Instagram (308K). Set against 546 accounts followed, the audience works out to about 564 followers per account Babies”R”Us follows. 395 published posts give Babies”R”Us a moderate archive on Instagram.

What is Babies”R”Us's engagement rate?

Babies”R”Us's engagement rate on Instagram is 0.02%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 5,000 followers. An average post collects 100 likes and 6 comments, close to 17 likes for each comment.

What does Babies”R”Us post about on Instagram?

Flinque files Babies”R”Us under 3 categories, led by Shopping & retail and followed by eCommerce/DTC and Shopping & Retail. Of the 10 most recent posts shown for Babies”R”Us, 8 are videos, 1 is a single image and 1 is a carousel. The 10 recent Instagram captions Flinque holds for Babies”R”Us repeatedly use the words kohlsxbabiesrus, baby, local, kohl’s and find. Babies”R”Us's captions carry hashtags such as #kohlsxbabiesrus. Babies”R”Us writes those captions mainly in English. Babies”R”Us keeps 3 story highlights, which open with a free Flinque account.

How do I contact Babies”R”Us for a collaboration?

Babies”R”Us's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Babies”R”Us and use Flinque's outreach tools wherever a contact route is on file.

Babies”R”Us's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Babies”R”Us.

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