- Following 1.8K
- Followers 13.4K
- Engagement 0.63%
- Avg likes 75
- Avg comments 5
About Ay Lelum
Ay Lelum (@aylelum) is a Fashion Designer creator on Instagram, also filed under Music & Artists and Music & Audio. The account has 13,378 followers and 1,850 published posts. Recent posts average 75 likes and 5 comments, an engagement rate of 0.63%.
With 13.4K followers, Ay Lelum is a micro creator by the common 10,000 to 100,000 definition. Ay Lelum follows 1,765 accounts, so the audience is roughly 7.6 times the size of the list followed. Ay Lelum carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Ay Lelum under 3 categories, led by Fashion Designer and followed by Music & Artists and Music & Audio.
The Instagram bio for Ay Lelum runs to 20 words across 4 lines. The bio mentions @joelgoodartist. The latest activity Flinque has on record for Ay Lelum dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
1,850 Posts
Of the 10 most recent posts shown for Ay Lelum, 7 are carousels, 2 are single images and 1 is a video. That mix leans toward carousels. Ay Lelum has built a substantial archive of 1,850 posts. Against the audience, that is roughly 7.2 followers for each post published. Ay Lelum also keeps 131 story highlights on the profile. All 10 carry captions, averaging 96 words each. The captions are written mainly in English. Words that recur across them include late, good, artwork, coastsalishfashion and these. The captions tag #coastsalishfashion, #coastsalishart, #indigenousfashion, #snuneymuxw and #vifw2025.
We have these statement pieces in stock ~ shop in store and on our website
They are available in 4 color options: Solid Yellow, Solid Black, Frosted Beach Glass Teal and Frosted Beachglass Purple. There are other Bright Star Collection earring options available too, like Shooting Stars, Twinkle Stars and tiny-sized Stardust Earrings.
Ay Lelum earrings are made in-house on Snuneymuxw First Nation and Bright Stars artwork is by our Father, the late Dr. William Good ✨️
As seen at
#coastsalishfashion #coastsalishart #coastsalishearrings #Snuneymuxw #brightstars
Spanning four generations of Artists, this dress features the late Joel Good's artwork combined with the background being a detail of a painting by our Great Grandfather Herbert Moorhouse from 1942. Yes, this is the Grandfather who trained our Mother to be a painter and artist as a young child!
This F/W19 collection, K’wuyucun~Grizzly Bear was created with a story and song from our father, the late Dr. William Good. It shares the story of the first grizzly bear, who lived in a cedar tree and came down to walk the earth in a ground-shaking way — but despite his fierce presence, K’wuyucun was gentle.
📸
Model
#coastsalishfashion #coastsalishart #artistfamily #fourgenerations
Here is a super cool photoshoot from late 2024 coordinated by and 📸 taken by
These looks are Ay Lelum ( and ) x x daskelton x and
Don't you just love these shots??
#Indigenousfashion #indigenousjewelry #collaboration
Fun facts:
💥We only had 2 in-house garments (hemp tunic and linen top)...made with the help of Mom and inspired by her Ay Ay Mut line with Dad's art. That didn't stop us Sisters, neither did the fact that we couldn't sew!! Lol!
💥This photoshoot and feature was possible through our family connections with Tricia Thomas after we attended a business course with NEDC facilitated by Naomi Nicholson. We continue to work with NEDC and Tricia and Naomi are still in business to this day!
💥Our family continued to be featured by the Salish Sea Sentinel Magazine for many years! So grateful for their support.
💥Sophie is wearing a vintage Ay Ay Mut cape along the river similar to a shoot she had done in the 90s on the ocean.
💥Hummingbirds and Otter artwork on these garments are by our late Father, Dr. William Good.
💥We still feature traditional Coast Salish Art.
💥Although we have had many changes in the last decade, what remains the same is that we are honoring our late Father and late Brother's legacies, involving the next generations of "budding artists" and we are still "driven by art with a capital A" (see article text second slide).
#10yearsinbusiness #indigenousbusiness #coastsalishart #familybusiness #Snuneymuxw
At Ay Lelum, we are dedicated to continuing our late Brother and late Father's legacies by sharing Traditional Coast Salish/ hul'q'umi'num art through Indiginized spaces and land-based urban design projects throughout our City.
Currently, you can find our late brother Joel's public artwork at the Commercial St. Bollards, City-wide Manhole Covers, Utility wraps around town, Harewood Skate Park and more! Large scale pieces carved by Joel and our late Father are the House Post Totem Poles at Departure Bay and Dad's Duke Point Welcome Figures!
Do you have a favorite Good Art installation in town?? Comment and let us know!
#urbandesignroster #indigenousart #coastsalishart #goodfamilyofartists #Snuneymuxw
part of presentation by Ay Lelum
as part of the Vancouver Fashion Week
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photo: Mike
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#VancouverPhotographer
#VancouverFashionPhotographer
#VanFashionPhotographer
#VancouverStudioPhotoshoot
#VanStudioPhotoshoot
Things are looking "good" for us at Ay Lelum as we organize, plan and prepare for the year! We have exciting upcoming projects that we look forward to sharing as they unfold. In the meantime, here are some amazing images of walking our showcase in November! 💛🖤🤍✨️
Here's to all the awesomeness coming our way this year!✨️✨️✨️✨️✨️✨️✨️✨️✨️
📸:
Artwork: the late Dr. William Good and the late Joel Good
Lead hair:
Lead MUA:
#IndigenousFashion #coastsalishfashion #vifw2025 #newyear
🌟 Our store is open Wednesday-Saturday from 11am-5pm
🌟 You can also shop online:
💥And... in case you didn't get that special item on your Christmas list...we have a COUPON offer for 25% OFF one regular priced item until January 10th💥
COUPON CODE: 2025 RECAP
(or redeem in store)
🌟 We also have many items on special in store and online so check it out.
Here's to stepping into 10 Years of Ay Lelum!
Happy New Year!!🎊🌟🎉💥✨️
#shopindigenousbusiness ##shoplocal #indigenousfashion #coastsalishfashion
The amazing closed our runway in our late Father's Spindle Whorl artwork! What a way to end the year!
Happy New Year Everyone!!
The Good Family💖
📸
Hair:
MUA:
#coastsalishfashion #indigenousfashion #newyears #spindlewhorl #coastsalishart
From RES in Las Vegas with to with and domestic shows at & ~ it was a whirlwind!
Here are some of our features in leading fashion magazines like Vogue, Elle and Harper's Bazaar, as well as publications like and! We also had a feature with in with our finale look of the year! ✨️🦅💖
Thank you to all of these magazines and publications for the coverage!
#indigenousfashion #coastsalishfashion #vancouverfashionweek #vifw2025 #gfctakesparis
Ay Lelum's engagement
Ay Lelum's engagement rate on Instagram is 0.63%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 159 followers. An average post collects 75 likes and 5 comments, close to 15 likes for each comment.
Engagement rate
0.63%
- Avg likes
- 75
- Avg comments
- 5
- Interactions : followers
- 1 : 159
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Research Ay Lelum further
Flinque ranks Instagram creators in Fashion Designer and Music & Artists, categories Ay Lelum is filed under, and its free tools measure the same figures for any public account.
Frequently asked questions
These answers about Ay Lelum are generated from the Instagram profile data Flinque holds for the account.
Who is Ay Lelum?
Ay Lelum (@aylelum) is a Fashion Designer creator on Instagram, also filed under Music & Artists and Music & Audio. Ay Lelum carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Ay Lelum runs to 20 words across 4 lines.
How many followers does Ay Lelum have?
Ay Lelum has 13,378 followers on Instagram (13.4K). Ay Lelum follows 1,765 accounts, so the audience is roughly 7.6 times the size of the list followed. Ay Lelum has built a substantial archive of 1,850 posts.
What is Ay Lelum's engagement rate?
Ay Lelum's engagement rate on Instagram is 0.63%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 159 followers. An average post collects 75 likes and 5 comments, close to 15 likes for each comment.
What does Ay Lelum post about on Instagram?
Flinque files Ay Lelum under 3 categories, led by Fashion Designer and followed by Music & Artists and Music & Audio. Of the 10 most recent posts shown for Ay Lelum, 7 are carousels, 2 are single images and 1 is a video. The 10 recent Instagram captions Flinque holds for Ay Lelum repeatedly use the words late, good, artwork, coastsalishfashion and these. Ay Lelum's captions carry hashtags such as #coastsalishfashion, #coastsalishart and #indigenousfashion. Ay Lelum writes those captions mainly in English. Ay Lelum keeps 131 story highlights, which open with a free Flinque account.
How do I contact Ay Lelum for a collaboration?
Ay Lelum's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Ay Lelum and use Flinque's outreach tools wherever a contact route is on file.
Links
Ay Lelum's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Ay Lelum.