- Following 2.6K
- Followers 6.3K
- Engagement 0.7%
- Avg likes 43
- Avg comments 7
About anewmum™
anewmum™ (@anewmum) is a Skin Care Service creator on Instagram. The account has 6,263 followers and 450 published posts. Recent posts average 43 likes and 7 comments, an engagement rate of 0.7%.
anewmum™ belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. anewmum™ follows 2,591 accounts, so the audience is roughly 2.4 times the size of the list followed. anewmum™ carries Instagram's verified badge and is set up as an Instagram business account. Flinque files anewmum™ under a single category, Skin Care Service.
The Instagram bio for anewmum™ runs to 10 words across 4 lines. Emoji sit alongside the words. The latest activity Flinque has on record for anewmum™ dates from September 2023.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
450 Posts
Of the 10 most recent posts shown for anewmum™, 7 are single images and 3 are videos. That mix leans toward single images. 450 published posts give anewmum™ a moderate archive on Instagram. Against the audience, that is roughly 14 followers for each post published. anewmum™ also keeps 7 story highlights on the profile. All 10 carry captions, averaging 160 words each. The captions are written mainly in English. Words that recur across them include recovery, mist, comfort, healing and postpartum. The captions tag #anewmum, #postpartumrecovery, #pregnant, #postpartumhygiene and #peribottle.
Whether you are at home or in the hospital, keeping clean is the most important part of your postpartum healing. Our two-step routine is designed to make hygiene effortless, gentle, and effective for every mother.
Step 1: The Anewmum Peri-Wash Bottle 🚿
End the Sting: Flush with water while you wee to dilute urine, preventing it from stinging sensitive skin or stitches.
Superior Clean: Keep the area thoroughly clean without the friction or discomfort of using toilet paper.
Designed for You: The targeted spray makes it easy to maintain hygiene, ensuring you feel fresh and well-cared for every single day.
Step 2: The Anewmum Comfort Mist ❄️
Instant Relief: Apply directly to the area to calm swelling and soothe the itch that often comes with healing.
The Pad Hack: Mist your maternity pads before use for a continuous, cooling sensation that provides lasting comfort. You can also put your mist in the fridge before use for that extra cooling effect.
Anytime Freshness: A quick and easy way to stay refreshed, helping you feel more like yourself during the busy first weeks with your baby.
Join mothers worldwide who choose Anewmum for a better recovery. 🌍
#PostpartumHygiene #PeriBottle #PostpartumRecovery #HospitalBagEssentials #NewMumTips
A C-section birth is so much more —it is major surgery, a feature of strength, and a unique recovery journey that deserves to be spoken about more than just one day a year.
The initial weeks are about rest, which is hard with a new born baby, but the months following are about restoring. One of the most powerful things you can do for your long-term physical comfort is C-Section Scar Massage.
Massaging your scar helps to:
Break down "shelfing": Softens the tissue to reduce that "tucked" look.
Release Adhesions: Prevents the scar from sticking to your abdominal wall.
Reduce Numbness: Encourages nerves to wake up and heal.
We designed our Comfort Mist to be your ultimate recovery companion—not just for the early days, but for your scar therapy sessions too.
Here is how to use it for your massage (once you are 6-8 weeks postpartum and fully closed):
Spray: Give your scar area a light misting. The natural oils provide the perfect "slip" for massage.
Circle: Use two fingers to make small, firm circles along the length of the scar.
Stretch: Gently pull the skin upward and downward away from the scar to improve flexibility.
Breathe: Let the calming scent of Lavender help you reconnect with your body.
There are some fantastic pages here on Instagram and on YouTube that share techniques so support you when doing your massage. We will tag some pages below, and please add if you have recommendations also x
For some it can be hard to accept this new mark on your body but please remember your scar is a symbol of the day you met your world. Whether you feel proud of it, or you’re still making peace with it—know that you deserve a recovery that is gentle and supported. 🥰❤️
📸 Our amazing photo is from our award winning photography campaign #storylines taken by the incredibly talented
#CSectionAwareness #Anewmum #CSectionRecovery #scarMassage
Or if your yet to meet and see yours this video o the hope, the wonder, the excitement and of the love yet to behold ahead of you 🥰❤️
📸🎥
#anewmum #pregnant #1stnight #love #foreverlove
Most postpartum sprays promise a "cooling sensation." At Anewmum, we went that bit further. We wanted to provide clinical proof from a laboratory that our 360° Comfort Mist actually helps your body heal.
The microscopic images you see here aren't just a graphic—they are the results of a rigorous study undertaken in Ireland at the 🔬
In this study, our Comfort Mist was proven to accelerate the wound repair process. Look at the 2, 4, and 6-hour markers: you can see the cellular transition as our formula actively supports tissue regeneration. This is the difference between simply masking pain and actively assisting recovery.
We are proud to continue our partnership with the Centre for Applied Bioscience Research to ensure Anewmum remains the gold standard in Irish postpartum care as we undertake new studiesfor the female body.
Get prepared and get yours today with Three Essential Uses:
The 360° Comfort Mist is designed to be your companion from the final weeks of pregnancy through to full recovery:
1️⃣ Preparation (36 Weeks+): Use it as a soothing lubricant for perineal massage to increase tissue elasticity and prepare for birth.
2️⃣ Immediate Recovery: Our 360° spray technology means you can mist from any angle for instant relief and to trigger the accelerated healing seen in our study.
3️⃣ C-Section & Scar Therapy: Once your wound is closed, use it for scar massage. It helps keep the tissue supple, reduces tightness, and supports long-term scar remodeling.
Don't just buy a spray. Invest in science-backed healing that works as hard as you do.
#Anewmum #PostpartumRecovery #IrishScience #BirthPrep #CSectionCare
Help us grow! 🌿
If you’ve purchased from us, please consider leaving a review. It takes 30 seconds but helps our community more than you know!
👇 Tap the link in our stories to leave your feedback!
#Anewmum #SeaSponge #NaturalLiving #BathTime #Review
While traditionally a day for women to rest after the busy holiday season, for us at Anewmum, it’s a beautiful reminder of the power of the "Village."
Historically, Nollaig na mBan (Women's Little Christmas) was the one day of the year when Irish women were celebrated for their hard work and finally got to put their feet up while the men took over the household chores. It has evolved into a day for women to gather, support one another, and celebrate their unique bond.
To our pregnant mamas: carrying a little life is a monumental task. Having a supportive group of women around you is so beautiful and very special. Whether it’s your own mother sharing her wisdom, a best friend bringing you a cup of tea, or a fellow mum-to-be who just gets it, these connections nourish us.
As we prepare for our own new product arrivals this year here at Anewmum, we are so grateful for this community.
Today, we raise a glass (or a mug of decaf!) to you and the women who hold you up.
Tag a woman who has been your rock during your pregnancy journey below! 👇
#WomensLittleChristmas #NollaigNaMBan #Anewmum #PregnancySupport #friendshipgoals
We are so incredibly proud to announce that Anewmum is now officially stocked at
Reaching the shelves of such a trusted name in baby care has been a long-held goal for us, and we couldn’t be happier to partner with a team that cares as much about mums as we do.
You can now find our range in-store at:
📍 Dundrum
📍 Galway
📍 Cork
…and online at bellababy.ie! 💻
Whether you’re prepping for a new arrival or looking at car seats, buggys galour, we’re now closer to you than ever to help you pack those hospital bag essentials.
Thank you so much to the Bella Baby team for welcoming us into the family! 🤍
#Anewmum #BellaBaby #NewArrival #IrishBusiness #MotherhoodJourney
As we step into 2026, our hearts are with all the mums-to-be preparing for their biggest journey yet. We wish you a healthy, happy New Year, and we hope to be a supportive part of your recovery and your story this year. 🤍
We’ve been working quietly behind the scenes, fueled by innovation and science, to create products that truly care for you. Sneaky parts of pictures launching in the first half of the year can be found in this photo.
We can’t wait to show you what we’ve been building. Here’s to a year of health, healing, and new beginnings. 🥂🍼
#Anewmum2026 #PostpartumRecovery #NewYearNewBeginnings #MumsToBe #femalehealth
The year everything changes in the most beautiful way. To all the mums expecting their new arrivals this year, we’re sending so much love.
What month is your little one due?
#happynewyear #newyear #anewmum #2026 #pregnant
anewmum ‘Comfort Mist’ was tested for its wound healing properties in isolated human dermal and epithelial cells (HDFa and VK2/E6E7 cell lines) by Shannon Applied Biotechnology Centre in their laboratory at Munster Technological University. The Comfort Mist was created to specifically aid the recovery process after giving birth vaginally.
When compared to non-treated dermal skin cells, anewmum Comfort Mist resulted in a greater reduction in scratch wound area after 24 hrs.
When compared to non-treated vaginal epithelial mucosa cells, anewmum Comfort Mist resulted in a greater decrease in scratch wound area at 2 hrs, 4 hrs, and 6 hrs
Our anewmum Comfort Mist goes on sale tomorrow at 7pm when our website will go live.
As a start-up, we would be so grateful for your support in sharing this information with your friends and family and any women who you may think would benefit from using our Comfort Mist.
If you wish to stock our anewmum Comfort Mist in your pharmacy or shop, please email
#anewmum #science #startup #femtech #healthcare health
anewmum™'s engagement
anewmum™'s engagement rate on Instagram is 0.7%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 143 followers. Comments stay close to likes on anewmum™'s posts, at 43 likes and 7 comments on average, about 6.1 likes per comment.
Engagement rate
0.7%
- Avg likes
- 43
- Avg comments
- 7
- Interactions : followers
- 1 : 143
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research anewmum™ further
Flinque ranks Instagram creators in Skin Care Service, categories anewmum™ is filed under, and its free tools measure the same figures for any public account.
Related rankings
Frequently asked questions
These answers about anewmum™ are generated from the Instagram profile data Flinque holds for the account.
Who is anewmum™?
anewmum™ (@anewmum) is a Skin Care Service creator on Instagram. anewmum™ carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for anewmum™ runs to 10 words across 4 lines.
How many followers does anewmum™ have?
anewmum™ has 6,263 followers on Instagram (6.3K). anewmum™ follows 2,591 accounts, so the audience is roughly 2.4 times the size of the list followed. 450 published posts give anewmum™ a moderate archive on Instagram.
What is anewmum™'s engagement rate?
anewmum™'s engagement rate on Instagram is 0.7%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 143 followers. Comments stay close to likes on anewmum™'s posts, at 43 likes and 7 comments on average, about 6.1 likes per comment.
What does anewmum™ post about on Instagram?
Flinque files anewmum™ under a single category, Skin Care Service. Of the 10 most recent posts shown for anewmum™, 7 are single images and 3 are videos. The 10 recent Instagram captions Flinque holds for anewmum™ repeatedly use the words recovery, mist, comfort, healing and postpartum. anewmum™'s captions carry hashtags such as #anewmum, #postpartumrecovery and #pregnant. anewmum™ writes those captions mainly in English. anewmum™ keeps 7 story highlights, which open with a free Flinque account.
How do I contact anewmum™ for a collaboration?
anewmum™'s contact details are not published on Flinque's public profile. The Instagram bio links to 4 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist anewmum™ and use Flinque's outreach tools wherever a contact route is on file.
Links
anewmum™'s own Instagram profile is the one outbound link Flinque publishes for the account, and the 4 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with anewmum™.